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بررسی عوامل موثر بر پذیرش یادگیری سیار مورد مطالعه: دانشجویان رشته‌های مدیریت، دانشگاه تهران و فردوسی مشهد | ||
| پژوهشنامه مدیریت اجرایی | ||
| مقاله 9، دوره 6، شماره 12، اسفند 1393، صفحه 7-7 اصل مقاله (325 K) | ||
| نویسندگان | ||
| احسان مرتضوی2؛ بابک سهرابی1؛ | ||
| 1عضو هیئت علمی دانشکده مدیریت دانشگاه تهران | ||
| 2دانشجوی مدیریت فناوری اطلاعات دانشکده مدیریت دانشگاه تهران | ||
| تاریخ دریافت: 29 دی 1393، تاریخ بازنگری: 26 اردیبهشت 1394، تاریخ پذیرش: 30 اردیبهشت 1394 | ||
| چکیده | ||
| محبوبیت دستگاه‌های سیار در سال‌های اخیر موجب شده است که صنعت آموزش به دنبال یافتن راهی برای استفاده از آنها به عنوان ابزاری آموزشی برای حصول یادگیری فردی در هر زمان و مکان باشد. از آنجا که شناخت عوامل تاثیر‌گذار بر پذیرش هر فناوری جدید گام اول در پیاده‌سازی آن است، هدف اصلی پژوهش حاضر تعیین میزان اثر این عوامل بر پذیرش یادگیری سیار بود. در این راستا، نظریه رفتار برنامه ریزی‌شده مبنای نظری این پژوهش قرار گرفت و 318 نفر از دانشجویان رشته مدیریت دو دانشگاه بزرگ کشور نمونه آماری را تشکیل داد. برای برازش مدل و تحلیل داده‌ها در قالب مدلسازی معادلات ساختاری از نرم‌افزار لیزرل استفاده گردید. نتایج آزمون نشان داد که اثر سه متغیر اصلی نظریه رفتار برنامه‌ریزی شده بر قصد رفتاری، مورد تأیید است و اثر سهولت استفاده درک شده و سودمندی درک شده بر نگرش رد شد. همچنین، اثر استقلال یادگیری بر کنترل رفتاری درک شده تأیید نشد. | ||
| کلیدواژه‌ها | ||
| یادگیری سیار؛ پذیرش فناوری؛ تئوری رفتار برنامه‌ریزی شده؛ دانشجویان رشته مدیریت | ||
| عنوان مقاله [English] | ||
| An investigating into the factors affecting mobile learning adoption Case study: Management students of Tehran University and Ferdowsi University of Mashhad | ||
| چکیده [English] | ||
| In recent years mobile devices popularity has led the education industry to look for ways to use them as learning tools for users to achieve self-learning anytime and anywhere. Since understanding the factors affecting the adoption of any new technology is the first step in its implementation, the main objective of this study is to identify factors affecting the mobile learning adoption. Hence, the theory of planned behavior was used as theoretical foundation in order to achieve this goal. The study population consisted of 318 management students of two major universities in Iran. In order to test the hypotheses proposed by the research model, structural equation model was used by Lisrel software. The results showed that the three main variables of the theory of planned behavior have direct and significant relationship with behavioral intention. The relationship between perceived ease of use and perceived usefulness with attitude and the relationship between learning autonomy and perceived behavioral control were not confirmed. | ||
| کلیدواژه‌ها [English] | ||
| Mobile learning, Technology adoption, Theory of Planned Behavior, management students | ||
| مراجع | ||
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