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najar nahavandi, M., kamaledini, N. (2019). Effective factors on tourism tendency with emphasis on the role of tourists' mental security (case study of Bam). Journal of Executive Management, 8(29), 41-55. doi: 10.22080/jtpd.2019.14121.2843
maryam najar nahavandi; nahid kamaledini. "Effective factors on tourism tendency with emphasis on the role of tourists' mental security (case study of Bam)". Journal of Executive Management, 8, 29, 2019, 41-55. doi: 10.22080/jtpd.2019.14121.2843
najar nahavandi, M., kamaledini, N. (2019). 'Effective factors on tourism tendency with emphasis on the role of tourists' mental security (case study of Bam)', Journal of Executive Management, 8(29), pp. 41-55. doi: 10.22080/jtpd.2019.14121.2843
najar nahavandi, M., kamaledini, N. Effective factors on tourism tendency with emphasis on the role of tourists' mental security (case study of Bam). Journal of Executive Management, 2019; 8(29): 41-55. doi: 10.22080/jtpd.2019.14121.2843

Effective factors on tourism tendency with emphasis on the role of tourists' mental security (case study of Bam)

برنامه ریزی و توسعه گردشگری
Article 3, Volume 8, Issue 29, December 2019, Pages 41-55    PDF (459.64 K)
Document Type: Research Paper
DOI: 10.22080/jtpd.2019.14121.2843
Authors
maryam najar nahavandi1; nahid kamaledini* 2
1Associated Professor. Dept of Social Planning in university of Tehran
2social science, university of tehran
Receive Date: 13 May 2018,  Revise Date: 15 June 2019,  Accept Date: 14 December 2019 
Abstract
Several attempt has been done in the world to discover the elements which effect on tendency to tourism. One of these important elements, is subjective security and it's dimensions. In this thesis , first of all, the reasercher has tried to cleave through the subjective security and objective security. Then due to measurement simplification, researcher has devived the independent variable into two new components: negative subjective security and affirmative subjective security. This study has tried to measure the contribution of every of these components in determination of tendency to tourism. This comparsion between contributions will identificate the component which needs to more enrichment or debilitation. This reseach has been done in quantitive way and by the servay method self-made questionnaire tool. 170 statistical samples has answered the questionnaires. Findings denote that negative subjective security Beta is -0.20 has a reducer effect on tendency to tourism and affirmative subjective security Beta is 0.40 with a cumulative affect on it . In order to strengthen the effect of affirmative subjective security, and undermine the impact of negative subjective security, the research sugessts some activities at the end of paper.
Keywords
negetive Mental security; affirmative Mental security; Tendency to tourism; Bam
References
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