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Yazdanpanah, Ahmad, Ehsani, Amir. (1399). Survey of Loyalty, Satisfaction and Commitment to create Value for Customers through Relationship Marketing Approach: A Case Study. پژوهشنامه مدیریت اجرایی, 1(1), 55-65. doi: 10.22080/jimm.2020.18614.1001
Ahmad Yazdanpanah; Amir Ehsani. "Survey of Loyalty, Satisfaction and Commitment to create Value for Customers through Relationship Marketing Approach: A Case Study". پژوهشنامه مدیریت اجرایی, 1, 1, 1399, 55-65. doi: 10.22080/jimm.2020.18614.1001
Yazdanpanah, Ahmad, Ehsani, Amir. (1399). 'Survey of Loyalty, Satisfaction and Commitment to create Value for Customers through Relationship Marketing Approach: A Case Study', پژوهشنامه مدیریت اجرایی, 1(1), pp. 55-65. doi: 10.22080/jimm.2020.18614.1001
Yazdanpanah, Ahmad, Ehsani, Amir. Survey of Loyalty, Satisfaction and Commitment to create Value for Customers through Relationship Marketing Approach: A Case Study. پژوهشنامه مدیریت اجرایی, 1399; 1(1): 55-65. doi: 10.22080/jimm.2020.18614.1001

Survey of Loyalty, Satisfaction and Commitment to create Value for Customers through Relationship Marketing Approach: A Case Study

Journal of International Marketing Modeling
مقاله 6، دوره 1، شماره 1، شهریور 2020، صفحه 55-65    اصل مقاله (1.18 M)
نوع مقاله: Original Article
شناسه دیجیتال (DOI): 10.22080/jimm.2020.18614.1001
نویسندگان
Ahmad Yazdanpanah* 1؛ Amir Ehsani2
1Department of Statistical Research & Information Technology, ‎Institute for Research & ‎Planning in higher ‎Education, Tehran, Iran
2Department of Management, Islamic Azad University, Karaj Branch, Karaj, Iran
تاریخ دریافت: 24 فروردین 1399،  تاریخ بازنگری: 14 خرداد 1399،  تاریخ پذیرش: 10 تیر 1399 
چکیده
This study was conducted to evaluate the relationship ‎between loyalty, satisfaction, and commitment with ‎relationship marketing to create value for customers and has ‎been designed to collect data from the questionnaires used‏.‏‎ ‎The questionnaires have been distributed among individuals ‎‎193 customers, of Port and Maritime Organization in order ‎to analyze the data and present the results of SPSS software ‎and structural equation is utilized. The results of this study ‎show that between 4 variables (trust, commitment, ‎relationship, loyalty) of the ‎costumers, there are significant relation and correlation. ‎Based on the relationship marketing to component ‎development, hypothesis (customer loyalty) has the ‎highest average (3.5984), hypothesis (There is a ‎significant relation between the organization commitment ‎and create value in Port and Maritime Organization) has the ‎lowest average (3.3871). Finally, by performing a statistical ‎theory test for the whole hypothesis, all of them were ‎approved and accepted.
کلیدواژه‌ها
loyalty؛ satisfaction؛ commitment؛ relationship marketing
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