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بهرامی, شهاب, سواری, علیرضا, چمنی, سارا. (1400). بررسی عوامل مؤثر بر رضایتمندی تماشاگران ورزشی با بهره گیری از مدل تحلیل اهمیت-عملکرد. پژوهشنامه مدیریت اجرایی, 17(34), 227-211. doi: 10.22080/jsmb.2020.14197.2860
شهاب بهرامی; علیرضا سواری; سارا چمنی. "بررسی عوامل مؤثر بر رضایتمندی تماشاگران ورزشی با بهره گیری از مدل تحلیل اهمیت-عملکرد". پژوهشنامه مدیریت اجرایی, 17, 34, 1400, 227-211. doi: 10.22080/jsmb.2020.14197.2860
بهرامی, شهاب, سواری, علیرضا, چمنی, سارا. (1400). 'بررسی عوامل مؤثر بر رضایتمندی تماشاگران ورزشی با بهره گیری از مدل تحلیل اهمیت-عملکرد', پژوهشنامه مدیریت اجرایی, 17(34), pp. 227-211. doi: 10.22080/jsmb.2020.14197.2860
بهرامی, شهاب, سواری, علیرضا, چمنی, سارا. بررسی عوامل مؤثر بر رضایتمندی تماشاگران ورزشی با بهره گیری از مدل تحلیل اهمیت-عملکرد. پژوهشنامه مدیریت اجرایی, 1400; 17(34): 227-211. doi: 10.22080/jsmb.2020.14197.2860

بررسی عوامل مؤثر بر رضایتمندی تماشاگران ورزشی با بهره گیری از مدل تحلیل اهمیت-عملکرد

پژوهشنامه مدیریت ورزشی و رفتار حرکتی
مقاله 14، دوره 17، شماره 34، آبان 1400، صفحه 227-211    اصل مقاله (388.6 K)
نوع مقاله: مقاله پژوهشی
شناسه دیجیتال (DOI): 10.22080/jsmb.2020.14197.2860
نویسندگان
شهاب بهرامی* 1؛ علیرضا سواری2؛ سارا چمنی2
1استادیار دانشکده تربیت بدنی و علوم ورزشی، دانشگاه آزاد اسلامی، کرمانشاه، ایران
2دانشجوی دکتری دانشکده تربیت بدنی و علوم ورزشی، دانشگاه آزاد اسلامی، کرمانشاه، ایران
تاریخ دریافت: 03 خرداد 1397،  تاریخ بازنگری: 25 شهریور 1397،  تاریخ پذیرش: 19 اردیبهشت 1398 
چکیده
مقدمه و هدف: هدف از مطالعه حاضر شناسایی و بررسی عوامل مؤثر بر رضایتمندی تماشاگران ورزشی با بهره‌گیری از مدل اهمیت-عملکرد می‌باشد.
روش‌شناسی: جامعه آماری این پژوهش را کلیه تماشاگران اولین المپیاد ورزش همگانی استان کرمانشاه تشکیل دادند که از بین آن‌ها 385 نفر به‌صورت در دسترس به‌عنوان نمونه آماری انتخاب شدند. ابزار مورداستفاده جهت گردآوری داده‌ها، پرسش‌نامه محقق ساخته‌ای است که در قالب 8 عامل و 53 سؤال طراحی شد.
یافته‌ها: نتایج پژوهش نشان داد از 8 عامل مؤثر بر رضایتمندی مشتریان، 1 عامل در تماشاگران مرد در ناحیه اتلاف منابع، 2 عامل در تماشاگران مرد و 2 عامل در بانوان در ناحیه اولویت کم، 2 عامل در تماشاگران مرد و 2 عامل در تماشاگران زن در ناحیه تمرکز بر آن و 3 عامل در تماشاگران مرد و 4 عامل در بانوان در ناحیه حفظ عملکرد قرار گرفتند.
نتیجه‌گیری: عواملی که در ناحیه اولویت کم قرارگرفته‌اند برای عملکرد سیستم تهدیدکننده نیستند و نیازمند اصلاح فوری نمی‌باشند. عوامل در ناحیه تمرکز بر آن نیازمند اصلاحی فوری بوده و از این لحاظ در اولویت بالایی قرار دارند. در نهایت، عوامل قرارگرفته در ناحیه حفظ عملکرد از نظر مشتریان مهم بوده و از عملکرد آن‌ها نیز رضایت دارند.
کلیدواژه‌ها
تحلیل اهمیت-عملکرد؛ رضایت مشتریان؛ المپیاد ورزش همگانی
عنوان مقاله [English]
An Investigation of Effective Factors on Spectators’ Satisfaction Using Importance-Performance Analysis (IPA) Approach
نویسندگان [English]
Shahab Bahrami1؛ AliReza Savari2؛ Sara Chamani2
1Assistant Professor Faculty of physical education and sport sciences, Islamic Azad University of Kermanshah, Kermanshah Iran
2PhD Student, Faculty of physical education and sport sciences, Islamic Azad University of Kermanshah, Kermanshah Iran
چکیده [English]
Background & Purpose: The purpose of this study was investigation of effective factors on Spectators’ satisfaction Using Importance-Performance Analysis (IPA) Approach.
Methodology: The population of this study included all Spectators of the first sport for all Olympiad in Kermanshah province. Out of which 385 person were chosen by convenience sampling. The questionnaire that was designed by investigator used for data collection.This questionnaire included of 8 factors and 53 questions.
Results: The research results showed of 8 factors affecting on the customers’ satisfaction, 1 factors among males were in the possible overkill (reduce) area, 2 factors among males and 2 factors among females were in the lower priority area, 2 factors among males and 2 factors among females were in the concentrate here area and 3 factor among males and 4 factors among females were in the keep up the good work.
Conclusion: The factors that have been in the lower priority area are not threatening for the system operation and don’t require immediate correction. The factors that have been in the concentrate here area, requires immediate reform and in this respect have high priority. Finally, the factors that have been in the keep up the good work area not only are important for the customers but also satisfied with their performance.
کلیدواژه‌ها [English]
Customers’ satisfaction, Importance- Performance Analysis, sport for all Olympiad
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