پیوندهای مفید
آمار
| تعداد نشریات | 30 |
| تعداد شماره‌ها | 467 |
| تعداد مقالات | 4,522 |
| تعداد مشاهده مقاله | 7,145,269 |
| تعداد دریافت فایل اصل مقاله | 5,334,961 |
Investigating the Impact of International Entrepreneurial Orientation on the International Performance of Small and Medium Enterprises | ||
| Journal of International Marketing Modeling | ||
| دوره 2، شماره 1، خرداد 2021، صفحه 69-81 اصل مقاله (807.84 K) | ||
| نوع مقاله: Original Article | ||
| شناسه دیجیتال (DOI): 10.22080/jimm.2021.21236.1017 | ||
| نویسندگان | ||
| Shahrokh Beigi1؛ Yaghoub Rashnavadi2؛ Mohammad Safari* 3؛ Mohammad Reza Rokhideh4؛ Nasim Mostafeizi5 | ||
| 1PhD Student in Business Policy Making, Faculty of Literature and Human Science, University of Guilan, Rasht, Iran | ||
| 2Assistant Professor of Business Management, Faculty of Management, Kharazmi University, Tehran, Iran | ||
| 3Assistant Professor, Department of Business Management, Faculty of Economics and Administrative Sciences, University of Mazandaran, Babolsar, Iran | ||
| 4MSc in International Business, Faculty of Management, Ilam University, Ilam, Iran | ||
| 5MSc in International Business, Faculty of Management, Kharazmi University, Tehran, Iran | ||
| تاریخ دریافت: 30 اسفند 1399، تاریخ پذیرش: 23 فروردین 1400 | ||
| چکیده | ||
| Today, all organizations must shift their business orientation to be able to understand and meet customers' needs faster than their rivals and pioneering them, in a highly competitive environment. In this area, the entrepreneurial orientation, internationalization and competitive strategies by understanding customer demands and focusing on business benefits, can Guarantee the performance improvement and the survival of these organizations. Therefore, the present study seeks to assess the impact of international entrepreneurship orientation on the international performance of small and medium enterprises, considering the mediator role of competitive strategy and international marketing orientation. In this research, descriptive-survey method has been used. A questionnaire consisting of 65 items was used to collect data. The statistical population of this study was all managers and employees of small and medium enterprises in Bushehr Province. Sampling method is simple random sampling method. To analyze the data, structural equation modeling with partial squares approach was used with the help of Smart PLS3 software. The results of this research show that the international entrepreneurship orientation has a positive and significant effect on the international performance of small and medium enterprises. The results also confirm the mediator role of the competitive strategy and the international market orientation in the relationship between the international entrepreneurial orientation and the international performance of small and medium enterprises. | ||
| کلیدواژه‌ها | ||
| Small and medium enterprises؛ entrepreneurial orientation؛ internationalization؛ competitive strategy؛ international market orientation | ||
|
آمار تعداد مشاهده مقاله: 697 تعداد دریافت فایل اصل مقاله: 495 |
||