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شناسایی و سطحبندی عوامل موثر بر موفقیت عرضه محصول جدید در یک شرکت تولیدی مواد غذایی | ||
| پژوهشنامه مدیریت اجرایی | ||
| دوره 13، شماره 25، شهریور 1400، صفحه 249-269 اصل مقاله (437.8 K) | ||
| نوع مقاله: مدیریت تولید و عملیات (برنامه‌ریزی تولید، چابکی، پایداری، ناب، سبز، برون‌سپاری، زنجیره تأمین، زنجیره ارزش، کیفیت، بهره وری، صنعت چهار و ابعاد آن، . . .) | ||
| شناسه دیجیتال (DOI): 10.22080/jem.2021.18539.3178 | ||
| نویسندگان | ||
| مرتضی هنرمند عظیمی* 1؛ ثمین ولیزاده2 | ||
| 1نویسنده مسئول، استادیار دانشگاه آزاد اسلامی واحد تبریز، تبریز، ایران | ||
| 2دانشجوی کارشناسی ارشد مدیریت اجرایی، گرایش استراتژیک، دانشگاه آزاد اسلامی واحد تبریز، تبریز، ایران | ||
| تاریخ دریافت: 01 اردیبهشت 1399، تاریخ بازنگری: 23 مرداد 1399، تاریخ پذیرش: 12 مهر 1399 | ||
| چکیده | ||
| موفقیت محصولات جدید به عنوان برترین عامل برای موفقیت شرکتها و حتی بقای آنها محسوب می‌شود. شرکتهای بسیاری سعی دارند تا قبل از توسعه محصول جدید، اقدام به پیشبینی موفقیت آن نمایند. هدف این تحقیق شناسایی و سطحبندی عوامل موثر بر موفقیت پروژههای توسعه محصول جدید در یک شرکت تولیدی مواد غذایی میباشد. جمعیت خبرگی این تحقیق شامل مدیران کارخانه شیوا کرج و تعداد این افراد 20 نفر میباشد و اطلاعات آنها از طریق پرسشنامه جمعآوری شدهاست. در این پژوهش برای شناسایی عوامل موثر از تکنیک دلفی فازی و برای سطحبندی از مدلسازی ساختاری و تفسیری ISM و برای شناسایی نوع متغیرها از تحلیل MICMAC استفاده شدهاست. پس از تحلیل دادهها، متغیرها در چهار سطح مختلف طبقهبندی شدند. پس از تحلیل MICMAC متغیرها در سه گروه متغیرهای مستقل، ارتباطی و وابسته قرار گرفتند و هیچ متغیری در گروه متغیرهای خودگردان قرار نگرفت. نتایج حاصل نشان میدهد که مدل پژوهش از نظر اعتبار و توالی گامها مورد تایید شرکت مذکور واقع گردیدهاست. | ||
| کلیدواژه‌ها | ||
| توسعه محصول جدید؛ شرکت تولیدی مواد غذایی؛ دلفی فازی؛ مدل ساختاری تفسیری ISM؛ تحلیل MICMAC | ||
| عنوان مقاله [English] | ||
| Identifying and Ranking Factors Affecting the Success of Introducing a New Product in Food Manufacturing Company a New Product in Food Manufacturing Company | ||
| نویسندگان [English] | ||
| Mortaza Honarmand Azimi1؛ Samin Valizadeh2 | ||
| 1Assistant professor in Business Management, Faculty of Management, Economics and Accounting, Tabriz Branch, Islamic Azad University, Tabriz, Iran | ||
| 2M.A. student of Executive Management, Faculty of Management, Economics and Accounting, Tabriz Branch, Islamic Azad University,Tabriz, Iran | ||
| چکیده [English] | ||
| Successful new products are being considered as one of key factors in success and survival of companies. Many companies are trying to predict a new product potential for being successful before they start developing and manufacturing of the product. In the current study, we identify and rank the effective factors in the plans of new product development in a food manufacturing company. To proceed, some questionnaires are distributed among 20 managers and employees of Shiva Karaj company, as experts, to answer the designed questions and provide the requested information. After gathering the data, Fuzzy Delphi technique is employed to identify the effective factors and then Interpretive Structural Modeling (ISM) is applied to rank them. In this regard, MICMAC analyze is also used in order to identify the types of the variables and categorize them into four different levels. Based on MICMAC analyze, the variables are grouped into three categories including independent, relational and dependent variables. The obtained result also shows that; no variables belong in autonomic variables group. The outputs of this research are consistent with the company experience in terms of validity and sequence of steps and the proposed model and the corresponding results are approved by Shiva Karaj company. | ||
| کلیدواژه‌ها [English] | ||
| New Product Development, Food Manufacturing Company, Fuzzy Delphi, Interpretive Structural Model (ISM), MICMAC Analyze | ||
| مراجع | ||
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