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Khaki, A., Eftekhari, A., Hashemi, S., P:ourtaheri, M. (2022). Provide a desirable model of urban urban ecotourism management (studied: Marivan city). Journal of Executive Management, 10(39), 31-49. doi: 10.22080/jtpd.2022.20733.3461
Alireza Khaki; Abd Alreza Eftekhari; Saied Hashemi; Mahdi P:ourtaheri. "Provide a desirable model of urban urban ecotourism management (studied: Marivan city)". Journal of Executive Management, 10, 39, 2022, 31-49. doi: 10.22080/jtpd.2022.20733.3461
Khaki, A., Eftekhari, A., Hashemi, S., P:ourtaheri, M. (2022). 'Provide a desirable model of urban urban ecotourism management (studied: Marivan city)', Journal of Executive Management, 10(39), pp. 31-49. doi: 10.22080/jtpd.2022.20733.3461
Khaki, A., Eftekhari, A., Hashemi, S., P:ourtaheri, M. Provide a desirable model of urban urban ecotourism management (studied: Marivan city). Journal of Executive Management, 2022; 10(39): 31-49. doi: 10.22080/jtpd.2022.20733.3461

Provide a desirable model of urban urban ecotourism management (studied: Marivan city)

برنامه ریزی و توسعه گردشگری
Volume 10, Issue 39, February 2022, Pages 31-49    PDF (370.88 K)
Document Type: Research Paper
DOI: 10.22080/jtpd.2022.20733.3461
Authors
Alireza Khaki* 1; Abd Alreza Eftekhari2; Saied Hashemi3; Mahdi P:ourtaheri4
1PhD student
2Director of Tarbiat Modares Geography and Rural Planning Department
3Head of the University of Science and Culture
4Academic member of Tarbiat Modares University
Receive Date: 16 January 2021,  Revise Date: 13 January 2022,  Accept Date: 26 February 2022 
Abstract
Introduction
The research present the optimal model of urban ecotourism management in Marivan city.
Materials and Methods
The research method is exploratory-applied and quantitative. The statistical population of the study is tourists who come to Marivan city, for which 130 people have been selected by sampling using the Cochran's formula in a simple random way. The research instrument included a researcher-made questionnaire. Data analysis was performed using SmartPLS structural equation software.
Discussion and results
Examination of the results showed that the ecotourism management model in the mountainous urban area of Marivan is not in a good condition and does't follow the integrated statistical management.
Conclusion
The optimal model of ecotourism management in the context of sustainable tourism development is the integrated governance model.
Keywords
Provide the desired model; management model; urban urban ecotourism; governance approach
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