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رویکرد بیوفیلیک در گردشگری شهری (مطالعه موردی: شهر اصفهان) | ||
برنامه ریزی و توسعه گردشگری | ||
مقاله 5، دوره 11، شماره 41، تیر 1401، صفحه 123-147 اصل مقاله (504.1 K) | ||
نوع مقاله: علمی-پژوهشی | ||
شناسه دیجیتال (DOI): 10.22080/jtpd.2022.23285.3673 | ||
نویسندگان | ||
نازنین تبریزی* 1؛ ملیکا جعفرپیشه2 | ||
1دانشیار گروه جهانگردی دانشگاه مازندران | ||
2کارشناس ارشد گروه جهانگردی دانشگاه مازندران | ||
تاریخ دریافت: 21 اسفند 1400، تاریخ بازنگری: 09 فروردین 1401، تاریخ پذیرش: 22 فروردین 1401 | ||
چکیده | ||
زندگی انسان در گروی بقای طبیعت بوده و بدون طبیعت زندگی نیز محکوم به نابودی است. با در نظر گرفتن اهمیت طبیعت در زندگی انسان همچنین گسترش بیرویهی شهرها، ادغام طبیعت در شهرها برای ادامهی حیات انسان امری اجتناب ناپذیر است. حال با توجه به اهمیت ادغام طبیعت در شهرها با مفهومی تخصصیتر به عنوان شهرهای بیوفیلیک، این مقاله درصدد آن است که به بررسی تاثیر شاخصهای شهر بیوفیلیک بر تصویر ادراکی، تصویر احساسی، قصد بازدید و تبلیغات دهان به دهان گردشگران اصفهان بپردازد. پژوهش حاضر کاربردی و توصیفی-تحلیلی است که دادههای آن به روشهای کتابخانهای و مطالعات میدانی شامل پرسشنامهی محقق ساخته گرداوری شده است. جامعهی آماری این پژوهش شامل افرادی است که حداقل یکبار به شهر اصفهان سفر کردهاند و برای تحلیل دادهها از روش معادلات ساختاری در محیط نرم افزار Smart PLS 3 استفاده شده است. نتایج پژوهش حاکی از آن است که هر چهار فرضیهی پژوهش مورد تایید واقع شد و شاخص های شهر بیوفیلیک در اصفهان بر تصویر احساسی، تصویر ادراکی، تبلیغات دهان به دهان و قصد بازدید گردشگران تاثیرگذار بوده است و بیشترین تاثیرپذیری مربوط به عامل تصویر احساسی و کمترین تاثیرپذیری مربوط به عامل قصد بازدید گردشگران بوده است. | ||
کلیدواژهها | ||
گردشگری؛ رویکرد بیوفیلیک؛ تصویر ادراکی؛ تصویر احساسی؛ شهر اصفهان | ||
عنوان مقاله [English] | ||
Biophilic Approach in Urban Tourism (Case study: Isfahan City) | ||
نویسندگان [English] | ||
nazanin Tabrizi1؛ melika jafarpishe2 | ||
1------------ | ||
2---------------- | ||
چکیده [English] | ||
Human life depends on the survival of nature, and without nature human life is doomed to destruction. Given the importance of nature in human life, as well as the proliferation of cities, the integration of nature in cities for the survival of human beings is inevitable. Now, considering the importance of integrating nature in cities with a more specialized concept as biophilic cities, the researcher examined the Biophilic indices in Isfahan on tourism (cognitive image - affective image - word of mouth and intention to visit). Structural equation method in Smart PLS 3 software was used to analyze the data. The results indicate that all four hypotheses of the study were confirmed and the Biophilic indices in Isfahan had effect on affective image, cognitive image, word of mouth and tourists' intention to visit, and the most impact was related to the affective image factor. | ||
کلیدواژهها [English] | ||
Tourism, Biophilic approach, cognitive image, affective image | ||
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