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شناسایی و اولویتبندی تهدیدهای کلان محیطی حوزه گردشگری در بحران کووید-19 | ||
برنامه ریزی و توسعه گردشگری | ||
مقاله 6، دوره 11، شماره 41، تیر 1401، صفحه 149-170 اصل مقاله (463.33 K) | ||
نوع مقاله: علمی-پژوهشی | ||
شناسه دیجیتال (DOI): 10.22080/jtpd.2022.23088.3658 | ||
نویسندگان | ||
حیدر اجمدی* 1؛ محمد عصاریان2؛ زهرا ایزدی3 | ||
1استادیار و عضو هیئت علمی دانشکده کسب و کار و اقتصاد، دانشگاه خلیج فارس، بوشهر،75169، ایران | ||
2دانشجوی دکتری رشته مدیریت استراتژیک، دانشگاه تهران، تهران، ایران | ||
3دانشجوی کارشناسی ارشد مدیریت استراتژیک، دانشگاه خلیج فارس،بوشهر، ایران | ||
تاریخ دریافت: 17 بهمن 1400، تاریخ بازنگری: 15 اردیبهشت 1401، تاریخ پذیرش: 18 اردیبهشت 1401 | ||
چکیده | ||
کووید-19 تحول عظیمی را در همه ابعاد زندگی مانند بهداشت، اقتصاد و سیاست به وجود آورد، شرکتهای گردشگری نیز از این تحولات مصون نماندند، از طرفی شرکتها موظف به شناسایی عوامل محیطی هستند. در همین راستا این پژوهش قصد دارد تهدیدهای محیطی را شناسایی اولویتبندی کند. این پژوهش از نوع آمیخته است. ابتدا با 15 نفر از فعالین گردشگری مصاحبه شد و پس از تحلیل محتوا، کدها شناسایی و با روش بهترین-بدترین وزندهی انجام شد، 25 عامل در قالب چهار فاکتور اقتصادی، سیاسی، اجتماعی و تکنولوژی دستهبندی شدند سپس طبق نظر 7 نفر از خبرگان فعال در مدیریت کلان کشوری با پرسشنامه وضعیت فعلی هر یک از عوامل تعیین شد و ماتریس اهمیت-وضعیت ترسیم گردید. مهمترین تهدیدهای محیطی عبارتند از: بی ثباتی و کنترل دستوری نرخ ارز، افزایش تورم و کاهش ارزش پول ملی، ریسک بالای سرمایهگذاری خارجی، عدم اطمینان جامعه به دولت، رکود، درآمد پایین مردم، قوانین مالیاتی نامناسب، تحریمهای بین المللی. | ||
کلیدواژهها | ||
بحران؛ تحلیل اهمیت-وضعیت؛ کووید-19؛ گردشگری | ||
عنوان مقاله [English] | ||
Identifying and prioritizing tourism macro-environmental threats during Covid-19 | ||
نویسندگان [English] | ||
heidar ahmadi1؛ Mohammad Asarian2؛ Zahra Izadi3 | ||
1Assistant Professor, Business Management, Faculty of Business and Economics, Persian Gulf University, Bushehr, 75169, Iran | ||
2Ph.D. Condidate in strategic management, Faculty of Management, University of Tehran, Tehran, Iran | ||
3MA Student in Strategic management, Faculty of business and Economics, Persian Gulf University, Bushehr, Iran | ||
چکیده [English] | ||
Covid-19 crisis brought massive changes in all aspects of life, such as health, economy, politics, etc.; tourism companies were not immune from these changes and were affected by this crisis. So, this article aims to identify and prioritize environmental threats that can be challenging for them. First, 15 tourism industry activists were interviewed about the threats faced by tourism companies in this crisis, and 25 factors were extracted as threats and classified into four factors: economic, political, social, and technological. Using the best-worst method, weighting was done, and the importance of each factor was obtained. Then, using a questionnaire, according to 7 experts active in the country's macro-management, the current performance of each factor was determined. The importance-performance matrix of the factors was drawn. Then the factors in the first region of the importance-performance matrix were identified. According to the results, the environmental threats of tourism companies that do not have a good performance are: instability and regulatory control of exchange rates, rising inflation and devaluation of the national currency, high risk of foreign investment, public distrust of government, recession, low-income Inadequate tax laws, international sanctions. | ||
کلیدواژهها [English] | ||
Covid-19, Crisis, Importance-Performance Analysis, Tourism | ||
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