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فلاح, محمدرضا, راشدی, محبوبه, شاه نظری, روح الله. (1402). ارائه چارچوبی برای توسعه گردشگری خرید فراگیر. پژوهشنامه مدیریت اجرایی, 12(44), 157-183. doi: 10.22080/jtpd.2023.24188.3735
محمدرضا فلاح; محبوبه راشدی; روح الله شاه نظری. "ارائه چارچوبی برای توسعه گردشگری خرید فراگیر". پژوهشنامه مدیریت اجرایی, 12, 44, 1402, 157-183. doi: 10.22080/jtpd.2023.24188.3735
فلاح, محمدرضا, راشدی, محبوبه, شاه نظری, روح الله. (1402). 'ارائه چارچوبی برای توسعه گردشگری خرید فراگیر', پژوهشنامه مدیریت اجرایی, 12(44), pp. 157-183. doi: 10.22080/jtpd.2023.24188.3735
فلاح, محمدرضا, راشدی, محبوبه, شاه نظری, روح الله. ارائه چارچوبی برای توسعه گردشگری خرید فراگیر. پژوهشنامه مدیریت اجرایی, 1402; 12(44): 157-183. doi: 10.22080/jtpd.2023.24188.3735

ارائه چارچوبی برای توسعه گردشگری خرید فراگیر

برنامه ریزی و توسعه گردشگری
دوره 12، شماره 44، اردیبهشت 1402، صفحه 157-183    اصل مقاله (550.13 K)
نوع مقاله: علمی-پژوهشی
شناسه دیجیتال (DOI): 10.22080/jtpd.2023.24188.3735
نویسندگان
محمدرضا فلاح* 1؛ محبوبه راشدی2؛ روح الله شاه نظری3
1گروه مدیریت،دانشکده علوم انسانی، دانشگاه حضرت معصومه (س) قم، ایران
2کارشناسی ارشد، گروه فناوری اطلاعات، دانشکده فنی و مهندسی، دانشگاه قم، قم، ایران
3کارشناسی ارشد،‌گروه علوم سیاسی، دانشگاه آزاد اسلامی واحد قم، ایران
تاریخ دریافت: 25 دی 1401،  تاریخ بازنگری: 30 بهمن 1401،  تاریخ پذیرش: 20 اسفند 1401 
چکیده
زمینه و هدف: امروزه سیاست‌گذاران برای توسعة فراگیر و پایدار از ابزارها و استراتژی‌های مختلفی استفاده می‌نمایند که یکی از این ابزارها توسعة گردشگری خرید است. زمانی که موضوع توسعة گردشگری در اشکال مختلف و فراگیر مطرح شود لزوم توجه به برنامه‌ریزی استراتژیک به‌منظور توانمندسازی و ظرفیت‌سازی امری حیاتی است. با این توصیف، هدف اصلی مطالعة حاضر ارائة چارچوبی برای توسعة گردشگری خرید فراگیر است.
روش‌شناسی: رویکرد تحقیق حاضر کیفی، از نظر هدف کاربردی و از نگاه ماهیت و روش توصیفی_تحلیلی است. جامعة مشارکت‌کنندگان تحقیق شامل سه گروه گردشگران و زائرین، خبرگان و کسب‌وکارها و مدیران و کارشناسان سازمان‌های اجرایی در استان قم است که با استفاده از روش نمونه‌گیری هدفمند و با مصاحبة اکتشافی با 26 نفر از گروه اول، 14 نفر از گروه دوم و 14 نفر از گروه سوم انتخاب و اشباع حاصل‌شده است.
یافته‌ها: در این طرح از روش تحلیل مضمون شش مرحله‌ای براون و کلارک برای کدگذاری و تجزیه‌وتحلیل یافته‌ها استفاده‌شده است که در نتیجة آن 143 گزاره و مفهوم در 16 مضمون پایه، 4 مضمون سازمان‌دهنده و 2 مضمون فراگیر برچسب‌گذاری گردید.
نتیجه‌گیری و پیشنهادات: نتایج نشان می‌دهد برای توسعة گردشگری خرید فراگیر می‌بایست بین عوامل و بازیگران اصلی آن‌ها یعنی اقدامات توسعه‌دهنده و الزامات تحریک‌کننده نوعی بازآفرینی و هم‌افزایی چندگانه صورت گیرد. در این بین، شکل‌گیری و بازتولید این نوع هم‌افزایی نیازمند شناسایی و تبیین بازیگران اصلی این حوزه به‌عنوان زیست‌بوم فراگیر است که در این مطالعه از آن‌ها به‌عنوان عوامل محتوایی- ساختاری و عوامل نهادی- اجرایی نام‌برده شده است. این بازیگران با توجه به نوع کارکرد و سازوکارهای اجرایی که دارند نقش مؤثری در توسعة فراگیر بخش گردشگری خرید خواهند داشت.
نوآوری و اصالت: این مقاله با استفاده از ابزارهای مختلف پژوهشی و از طریق شناسایی بازیگران اصلی و همچنین تبیین زیست‌بوم گردشگری خرید به دنبال ایجاد چارچوبی برای توسعة فراگیر این حوزه است.
کلیدواژه‌ها
گردشگری خرید؛ گردشگری فراگیر؛ هم‌افزایی چندگانه؛ زیست‌بوم فراگیر؛ اقدامات توسعه‌دهنده
عنوان مقاله [English]
Presenting a framework for the development of inclusive shopping tourism
نویسندگان [English]
mohammad reza fallah1؛ Mahbobeh rashedi2؛ Ruhollah Shanazari3
1Department of Management, Faculty of Humanities, Hazrat-e Masoumeh University, Qom, Iran
2MSc. Student, Department of Information Technology, Faculty of Engineering, Qom University, Qom, Iran
3MSc, Department of Political Science, Political Science of Islamic Azad University, Qom , Iran
چکیده [English]
Context and Purpose: Nowadays, policymakers take advantage of various tools and strategies for sustainable development, one of which is the development of shopping tourism. Paying attention to strategic planning for empowerment and capacity building is vital when tourism development in various and inclusive forms is proposed. Accordingly, this study was conducted to provide a framework for the development of inclusive shopping tourism.
Design/methodology/approach: This was a qualitative study, an applied one in terms of purpose, and a descriptive-analytical one in terms of nature and method. The study population consisted of three groups (tourists and pilgrims, experts and businesses, and managers and experts from executive organizations in Qom province). The sample was selected by purposeful sampling, and exploratory interviews with 26 people from the first group, 14 people from the second group, and 14 people from the third group continued until theoretical saturation was achieved.
Findings: In this study, the six-step thematic analysis procedure proposed by Braun and Clarke was used to code and analyze the findings. In this way, 143 propositions and concepts were labeled in the form of 16 basic themes, 4 organizing themes, and 2 global themes.
Conclusion: According to the results, there should be a kind of re-creation and multiple synergies between the factors and their main actors, i.e., developmental measures and stimulating requirements, to develop inclusive shopping tourism. In the meantime, the formation and re-creation of this type of synergy require the identification and explanation of the main actors of this field as an inclusive ecosystem, which in this study are referred to as content-structural factors and institutional-executive factors. According to their performance and executive mechanisms, these actors will significantly contribute to the development of sustainable inclusive shopping tourism.
Originality/value: This research, by using various research tools and by identifying the main players and also explaining the nature of the shopping tourism environment, seeks to create a framework for the inclusive development of this field.
کلیدواژه‌ها [English]
shopping tourism, inclusive tourism, multiple synergies, inclusive ecosystem, developmental measures
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