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بررسی اهداف و رویکردهای متقاضیان بهره برداری از تاسیسات گردشگری (مورد مطالعه: ابنیه تاریخی - فرهنگی ایران) | ||
برنامه ریزی و توسعه گردشگری | ||
مقاله 8، دوره 12، شماره 45، مرداد 1402، صفحه 173-213 اصل مقاله (735.58 K) | ||
نوع مقاله: علمی-پژوهشی | ||
شناسه دیجیتال (DOI): 10.22080/jtpd.2022.22988.3651 | ||
نویسندگان | ||
سیدمحمدتقی میردامادنجف آبادی1؛ علی اصغر شالبافیان* 2 | ||
1دانشگاه سمنان. مدیریت جهانگردی.گرایش برنامه ریزی و توسعه | ||
2عضو هییت علمی دانشگاه سمنان | ||
تاریخ دریافت: 23 دی 1400، تاریخ بازنگری: 03 تیر 1402، تاریخ پذیرش: 07 شهریور 1401 | ||
چکیده | ||
زمینه و هدف: جاذبههای تاریخی و فرهنگی، شکلی از ثروت ملی هستند که بعد از اختصاص کاربری مناسب تبدیل به تیرهای از تأسیسات گردشگری شده و توسط افراد واجد صلاحیت قابل بهرهبرداری میباشد. این منابع باارزش مانند سایر منابع عظیم ایران نیازمند مدیریت هدفمند و برنامهریزی شده هستند. اهداف سرمایهگذاران و بهرهبرداران گونههای مختلف زیرساختهای گردشگری، در فرآیند مدیریت آنها کاملاً تعیینکننده بوده و در مورد آثار و ابنیۀ تاریخی و فرهنگی نیز، مستقیماً روی فرآیند احیا، مرمت، نگهداری و معرفی خردهفرهنگهای بومی اثرگذار است. لذا، در این پژوهش بر آن شدیم که به بررسی طیف کامل اهداف و رویکردهای قابل اتخاذ، بپردازیم. روششناسی: از این رو، 15 نفر از خبرگان صنعت شناسایی شدند و دادهها از طریق مصاحبۀ نیمه ساختاریافته گردآوری و با استفاده از نرمافزار مکس کیو دی ای آنالیتیکس 2018، بر اساس منطق روش تحلیل مضمون، مورد بررسی قرار گرفت. یافتهها: یافتههای تحقیق نشان داد که اهداف متقاضیان بهرهبرداری (سرمایهگذاری) از تأسیسات گردشگری (ابنیۀ تاریخی و فرهنگی) در سه تم (مقوله) عمده شامل: اهداف اقتصادی، اهداف فرهنگی و اهداف پایداری، دستهبندی میشوند. هریک از این اهداف نیز، از طریق رویکردهای متنوعی که در خلال تحقیق به آنها اشاره شده است، قابل دستیابی میباشند. نتیجهگیری و پیشنهادات: بنا بر یافتههای حاصل از مصاحبههای صورت گرفته، اهداف پایداری مهمتر از سایر اهداف بوده و وزن بیشتری را در اظهارات کارشناسان به خود اختصاص داده است. این اهداف به سبب غنای شکلگیری میتواند جامعترین حالت برای یک بهرهبردار باشد و چه بسا که بتوان در دل موضوع پایداری، اهداف فرهنگی و اقتصادی را نیز یافت. نوآوری و اصالت: در این تحقیق، در شیوۀ نوینی که برای ارزیابی اهداف بهرهبردار ارائه شد، چنانچه عملکرد بهرهبردار با اهداف ترسیم شده، درصدی از همخوانی نسبی را داشته باشد، جهت تمدید قرارداد با بهرهبردار موفق، به صلاحدید سازمان و صندوق احیا، به عنوان عامل مشوق، تسهیلاتی در نظر گرفته شود. ترسیم و جایگذاری اهداف در بازۀ زمانی قرارداد، توسط سازمان یا صندوق، میتواند به این صورت باشد که اهداف سهلالوصولتر (اقتصادی و فرهنگی) در ابتدا و اهداف پیچیدهتر (اهداف پایداری) در انتهای بازۀ زمانی قرارداد در نظر گرفته شوند؛ چراکه اهداف پیچیدهتر معمولاً ترکیبی از اهداف ابتدایی را در دل خود دارند. | ||
کلیدواژهها | ||
اهداف متقاضیان؛ بهره برداری؛ تاسیسات گردشگری؛ ابنیه تاریخی و فرهنگی | ||
عنوان مقاله [English] | ||
Review of Goals and Approaches in Operation Applicants for Tourism Facilities (Case Study: Historical-Cultural Buildings of Iran) | ||
نویسندگان [English] | ||
SEYED MOHAMAD TAQI MIRDAMAD NAJAF ABADI1؛ Ali Asghar Shalbafian2 | ||
1M.A.In tourism management. Graduated in semnan university | ||
2tourism faculty,semnan university | ||
چکیده [English] | ||
Context and Purpose: Historical and cultural attractions are a kind of national wealth, which becomes a type of tourist facility after appropriate use and can be exploited by qualified people. These valuable resources, like other huge resources of Iran, need targeted and planned management. The goals of investors and users of different types of tourism infrastructures are completely decisive in their management process, and in the case of historical and cultural works and buildings, it directly affects the process of revitalization, restoration, maintenance, and introduction of local subcultures. Therefore, this research aims to investigate the full range of goals and approaches that can be adopted. Design/methodology/approach: To fulfill the goal of the study, 15 industry experts were identified as participants. Data was collected through semi-structured interviews and analyzed using Max QDA Analytics 2018 software, based on the logic of the thematic analysis method. Findings: The results of the research showed that the goals of the applicants for exploitation (investment) of tourism facilities (historical and cultural buildings) are categorized into three main themes (categories), including economic goals, cultural goals, and sustainability goals. Each of these goals can be achieved through various approaches that are mentioned in the research. Conclusion: The findings of the study revealed that the goals of the applicants for exploitation (investment) of tourism facilities (historical and cultural buildings) are categorized into three main themes (categories), including economic, cultural, and sustainability goals, each of which can be achieved through various approaches mentioned in the study. Originality/value: In this research, in the new method that was presented to evaluate the operator's goals, if the operator's performance has a percentage of relative agreement with the outlined goals, to extend the contract with the successful operator, at the discretion of the organization and the rehabilitation fund, facilities should be considered as the incentive factors. Drawing and placing goals in the contract period by the organization or fund can be done in such a way that easier goals (economic and cultural) are considered at the beginning and more complex goals (sustainability goals) are considered at the end of the period; because more complex goals usually have a combination of elementary goals in their hearts. | ||
کلیدواژهها [English] | ||
applicant goals, operation, tourism facilities, cultural and historical buildings | ||
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