تعداد نشریات | 30 |
تعداد شمارهها | 467 |
تعداد مقالات | 4,519 |
تعداد مشاهده مقاله | 7,144,847 |
تعداد دریافت فایل اصل مقاله | 5,334,661 |
توسعه مدل سنجش عوامل کشش و رانش در گردشگری اسبسواری (مورد مطالعه: شهرستان گنبدکاووس) | ||
برنامه ریزی و توسعه گردشگری | ||
مقاله 5، دوره 12، شماره 46، آبان 1402، صفحه 119-143 اصل مقاله (1.12 M) | ||
نوع مقاله: علمی-پژوهشی | ||
شناسه دیجیتال (DOI): 10.22080/jtpd.2023.24009.3725 | ||
نویسندگان | ||
محمد غفاری* 1؛ میثم شفیعی رودپشتی2؛ مجتبی چشمی3؛ نیلوفر فلاحی3 | ||
1دانشگاه تهران پردیس فارابی | ||
2هیات علمی گروه مدیریت پردیس فارابی دانشگاه تهران | ||
3دانشکده مدیریت و حسابداری، دانشکدگان فارابی دانشگاه تهران | ||
تاریخ دریافت: 13 مرداد 1401، تاریخ بازنگری: 19 بهمن 1401، تاریخ پذیرش: 05 مهر 1402 | ||
چکیده | ||
زمینه و هدف: هدف این پژوهش توسعه مدل سنجش عوامل کشش و رانش در گردشگری اسبسواری شهرستان گنبدکاووس است. روش شناسی: تحقیق از نظر هدف کاربردی و از نظر شیوههای جمعآوری دادهها توصیفی-پیمایشی است. جامعه آماری شامل آن دسته از گردشگران ورزشی سفرکرده به شهرستان گنبد است که در بهار و پاییز 1400 در دسترس پژوهشگر قرار دارند و بر اساس فرمول کوکران در سطح خطای ۵ درصد، حجم نمونه برابر با ۱۶۸ نفر است. برای جمعآوری دادهها از دو ابزار کتابخانهای و میدانی شامل پرسشنامه محقق ساخته دارای ۸۹ سؤال برای متغیرهای عوامل کشش (۴۶ سؤال) و عوامل رانش (۴۳ سؤال) استفاده گردیده است. پایایی پرسشنامه با استفاده از ضریب آلفای کرونباخ و روایی با استفاده از روایی محتوایی، تحلیل عاملی، روایی همگرایی و افتراقی تأیید شد. جهت یافتن روابط بین متغیرهای پژوهش، از مدلیابی معادلات ساختاری با استفاده از نرمافزار PLS و SPSS 24 استفاده شد. یافته ها: طبق نتایج معادلات ساختاری، عوامل رانشی شامل فرار از آلودگی و ترافیک، رهایی و گریز از فشارهای زندگی و روانی و کسب آرامش و کاهش استرس، آشنایی با افراد جدید، لذت بردن از جاذبههای گوناگون و کسب اطلاعات، تجربه زندگی جدید، اشتراک گذاشتن تجربیات، به دست آوردن شور، نشاط و هیجان، تمرین ورزش، طرفداری یا شرکت در مسابقه، جفتیابی اسب، جایگاه مذهبی، افزایش آگاهی از دستورالعملها و آشنایی با ورزش و همچنین عوامل کششی شامل امنیت مقاصد، پتانسیلها و امکانات موجود در مقصد، آبوهوای مناسب، مطلوبیت زیاد خدمات ارائهشده، خدمات بهداشتی، مهماننوازی، رویدادهای اسب، زیرساختها و امکانات سوارکاری، حمایت قانونی از اسبسواری، جاذبههای گردشگری با اسب، مسابقات سطح بالا اسبدوانی، خدمات درمانی ویژه اسب، برگزاری تورهای آموزش حوزه اسب، تجهیزات و خدمات مالی ورزش سوارکاری و معماری مجموعه سوارکاری تأثیر مثبت و معناداری بر گردشگری اسبسواری دارد. نتیجه گیری و پیشنهادات: با توجه به یافتههای پژوهش، پیشنهاد میشود ذینفعان و مسئولان گردشگری استان گلستان با افزایش و بهبود زیرساختهای بهداشتی و اقامتی، طراحی رویدادهای جذاب و افزایش تبلیغات آگاهیبخش و ایجاد زیرساختهای حمل و نقل مناسبتر استقبال عمومی نسبت به بخش گردشگری اسبسواری در استان گلستان را بهبود بخشند. نوآوری و اصلات: پژوهش حاضر، به بررسی عوامل کششی و رانشی که گردشگران را به شرکت در رویدادهای اسبسواری جذب میکند، میپردازد؛ موضوعی که به ویژه در ایران به ندرت مورد توجه قرار گرفته است و اگرچه در حوزه گردشگری مورد مطالعه قرار گرفته اما به صورت تخصصی حوزه گردشگری اسبسواری مغفول مانده است. مهمترین دستاورد این پژوهش ارائه تصویری دقیق از عوامل موثر بر جذب گردشگر اسبسواری به استان گلستان است که میتواند در طراحی راهبردهایی برای بهبود این بخش در سطح نهادهای خصوصی و دولتی مورد استفاده قرار گیرد. | ||
کلیدواژهها | ||
"گردشگری ورزشی"؛ "اسبسواری"؛ "عوامل کشش و رانش"؛ "گنبد کاووس" | ||
عنوان مقاله [English] | ||
Developing Measurement Model for Pull and Push Factors in Equestrian Tourism (The Case of Gonbad Kavous city) | ||
نویسندگان [English] | ||
Mohammad Ghaffari1؛ maysam shafiee roodposhti2؛ Mojtaba Cheshmi3؛ Niloofar Falahi3 | ||
1Faculty of Farabi Campus Management Department of Tehran University | ||
2Faculty of Farabi Campus Management Department of Tehran University | ||
3Faculty of Management and Accounting, College of Farabi, University of Tehran | ||
چکیده [English] | ||
Context and Purpose: The prime purpose of this study is to develop a model for measuring traction and thrust factors in equestrian tourism in Gonbad Kavous City. The research is applied in terms of purpose and descriptive survey in terms of data collection methods. Design/methodology/approach: The statistical population of this study includes those sports tourists who traveled to Gonbad county in the spring and autumn of 1400. According to Cochran's formula, the sample size is 168 people. In this study, two methods of library and field, including a researcher-made questionnaire have been used. Its reliability and validity were confirmed using Cronbach's alpha value and confirmatory factor analysis technique. Findings: The results of structural equations showed that the path coefficient and statistics obtained for the thrust and traction variables had a positive and significant effect on equestrian tourism, and the research hypotheses including pull factors: the safety, weather, services, festivals, hospitality, infrastructure, legal protection, attractions, facilities, competitions, medical services for the horse, educational tours, equipment, financial services, and the architecture of the horse-riding-club complex, and push factors: escaping from pollution, calmness, meeting new people, enjoying attractions, exploring, sharing experiences, excitement, exercise, participating in the race, horse breeding, religious position, familiarity with the sport were confirmed. Conclusion: Based on the research findings, it is recommended that stakeholders and tourism authorities in Golestan Province improve public reception of equestrian tourism in the province by increasing and improving health and accommodation facilities, designing attractive events, increasing awareness-raising advertising, and creating better transportation infrastructure. Originality/value: This research focuses on examining the pull and push factors that attract tourists to participate in equestrian events, a topic that has rarely been studied in Iran and, although it has been studied in the field of tourism, equestrian tourism has been overlooked. The most important achievement of this research is to provide an accurate picture of the factors influencing the attraction of equestrian tourists to Golestan Province, which can be used in designing strategies to improve this sector, both at the private and government levels. | ||
کلیدواژهها [English] | ||
"Sports tourism", "horseback riding", "traction factors" | ||
مراجع | ||
Ahmadi, A., & Qelichkhani, B. (2016). Prioritizing and Ranking tourist Roadside Camping Services. Journal of Tourism management studies, 33, 105-126. [In Persian] Alizadeh Sani, M., Farahani, B., Ahmadi Khatir, T. (2015). Wellness tourism motivational factors in hot springs of Mazandaran province: The case of Ramsar and Lavij hot springs. Journal of Tourism Planning and Development, 3(11), 33-52. [In Persian] Al-Makhadmah, I.M., Ababneh, S.F., & Alrababah, K.M. (2021). Challenges facing the of tourism sport activities in Jordan. GeoJournal of Tourism and Geosites, 37(3), 905–908. Apollo, M., Mostowska, J., Legut, A., Maciuk, K., & Timothy, D. J. (2023). Gender differences in competitive adventure sports tourism. Journal of Outdoor Recreation and Tourism, 42, 100604. https://doi.org/10.1016/j.jort.2022.100604 Arabshahi, M., Behbudi, O., & Kashfi, M.A. (2017). Analysis of the Role and push and pull Factors in the Development of Religious Tourism in the Holy City of Qom. Journal of tourism and development, 6(3), 58-79. [In Persian] Barlett, J. E., Kotrlik, J. W., & Higgins, C. C. (2001). Organizational research: Determining appropriate sample size in survey research. Information technology, learning, and performance journal, 19(1), 43. Buchmann, A. (2014). Insights into domestic horse tourism: the case study of Lake Macquarie, NSW, Australia. Current Issues In Tourism, 20(3), 261-277. Chon, K.S. (1989). The role of destination image in tourism: A review and discussion. The Tourist Review, 45(2), 2-9. Crompton, J.L. (1979). Motivations for pleasure vacation. Annals of tourism research, 6(4), 408-424. Dann, G.M. (1977). Anomie, ego-enhancement and tourism. Annals of tourism research, 4(4), 184-194. Dashper, K. (2020). Holidays with my horse: Human-horse relationships and multispecies tourism experiences. Tourism Management Perspectives, 34, 100678. Dean, D., & Suhartanto, D. (2019). The formation of visitor behavioral intention to creative tourism: the role of push–Pull motivation. Asia Pacific Journal of Tourism Research, 24(5), 393–403. Dubois, C., Manfredi, E., & Ricard, A. (2008). Optimization of breeding schemes for sport horses. Livestock Science, 118(1–2), 99–112. Ensafian, P. (2006). sustainable architecture; Sustainable development of sports in cold climates. The first national city and sports conference, Tehran. [In Persian] Fakeye, P.C., & Crompton, J.L. (1991). Image Differences between Prospective, First-Time, and Repeat Visitors to the Lower Rio Grande Valley. Journal of Travel Research, 30(2), 10–16. Fotuhi Bafghi, F., & Mahdavipour Shahrbabak, H. (2018). Equestrian complex design (a case study of purebred Iranian horse breeding and equestrian complex in Bafaq). The third international conference on civil engineering, architecture and urban design, Tabriz. [In Persian] Gato, M., Dias, L., Pereira, L., Da Costa, R. L., & Gonçalves, R. (2022). Marketing Communication and Creative Tourism: An Analysis of the Local Destination Management Organization. Journal of Open Innovation: Technology, Market, and Complexity, 8(1), 40. https://doi.org/10.3390/joitmc8010040 Gharibi, A. T. (2012). Prioritization of push and pull motivational factors affecting the choice of Shiraz city as a tourist destination from the perspective of domestic tourists (thesis). [In Persian] Gnoth, J. (1997). Tourism Motivation and Expectation Formation. Annals of Tourism Research, 24(2), 283-304. Hu, Y., & Ritchie, J.B. (1993). Measuring destination attractiveness: A contextual approach. Journal of travel research, 32(2), 25- 34. Jafari, A., Mansouri, H., & Firuzyazdi, M. (2016). Investigating the riding situation of North Khorasan province based on SWOT evaluation model. The first national conference on developments in sports science in the field of health, prevention and heroism, Qazvin. [In Persian] Javdani, M., Karamzadeh, M., & Barzegar bafrouyi, A. (2018). National Conference of Islamic Sciences and Religious Studies, Karaj. [In Persian] Khakpour, F., & Tavakkoli, M. (2018). Analyzing the problems and solutions of the design of the equestrian complex in Iran with the benefit of the opinions of the elites and experts in this field. The third international conference on civil engineering, architecture and urban design, Tabriz. [In Persian] Kim, S.S., Lee, K.C., & Klenosky, B.D. (2003). The influence of push and pull factors at Korean National Parks. Tourism Management, 24(2), 169-180. Kline, C. S., Cardenas, D., Viren, P. P., & Swanson, J. R. (2015b). Using a community tourism development model to explore equestrian trail tourism potential in Virginia. Journal of Destination Marketing & Management, 4(2), 79–87. Kurtzman, J., & Zauhar, J. (2003). A Wave in Time - The Sports Tourism Phenomena. Journal of Sport & Tourism, 8(1), 35–47. Lemon, C., Lewis, V., Dumbell, L., & Brown, H. (2020). An investigation into equestrian spur use in the United Kingdom. Journal of Veterinary Behavior, 36, 40–47. Mahmoudzadeh, M., Mirhashemi, A., Mir, M., & Anbarforush, F. (2014). Identifying and Prioritizing the Push and Pull Factors as Motivational Factors That Affect the Development of War Tourism. Journal of Tourism Planning and Development, 3(9), 110-129. [In Persian] Marzi, V. (2017). Prioritizing Motivations Of Iraqi Tourists Visiting The Holy City Of Mashhad. JOURNAL OF SOCIAL STUDIED IN TOURISM, 5(9), 125-149. [In Persian] Moayer, F. (2018). Fundamentals of control and inspection of horses by veterinarians in equestrian events. International Congress of Horse Health and Industry, Mehdi Shahr. [In Persian] Mohammadi, M., & Mirtaghiyan Roudsari, S.M. (2017). Identifying and prioritizing factors influencing the formation of rural second home tourism (case study: Javaherdeh Ramsar village complex). Journal of Research and rural planning, 6(2), 125-140. [In Persian] Muladost, K. (2015). polo; promotion, the necessity of development [Paper presentation]. International Conference on New Research Findings in Sports Sciences, Tehran. [In Persian] Mollah, M.R.A., Cuskelly, G., & Hill, B. (2021). Sport tourism collaboration: a systematic quantitative literature review. Journal of Sport & Tourism, 25(1), 3–25. Naghavi, M., Khadem A R. (2022) Investigating the role of tourism of sporting events on the economic development of Turkmen Sahara region in Golestan province. New trends in sport management; 9 (35):83-102. [In Persian] Nguyen, Q.N. & Mai, V.N. (2021). Impacts of pushing and pull factors on tourist satisfaction and return intention towards river tourism in Can Tho city, Vietnam. GeoJournal of Tourism and Geosites, 38(4), 1011–1016. Niknam, K., Ahmadi, A., Honari, H., & Moharramzadeh, M. (2020). Designing and Explaining the Management Model of Sport Tourism Development in East Azarbaijan province. Journal of tourism and development, 21(4), 99-125. [In Persian] Notzke, C. (2017). Equestrian tourism: animal agency observed. Current Issues in Tourism, 22(8), 948–966. Papadimitriou, D., Kaplanidou, K. (Kiki), & Apostolopoulou, A. (2018). Destination Image Components and Word-of-Mouth Intentions in Urban Tourism: A Multigroup Approach. Journal of Hospitality & Tourism Research, 42(4), 503–527. https://doi.org/10.1177/1096348015584443 Pavić, L., Blešić, I., Petrović, M., Radovanović, M., & Prišenk, J. (2019). Can the Quality of Hospitality Services Play a Role in Sustainable Equestrian Tourism in Slovenia? Mediations, Effects, and Implications. Sustainability, 11(21), 6155. Rezaei, E. (2015). Investigating the motives of tourists in choosing travel destinations. National Conference on Management and Information and Communication Technology, Tehran. [In Persian] Rezvani, M., & Mirtaghiyan roudsari, M. (2019). Investigating the tourism motives of forest park visitors. Journal of new attitudes in human geography, 11(1), 264-282. [In Persian] Safdari, E., Ramezanzadeh lasbouyi, M., & Zaal, M.H. (2017). Analyzing the relationship between driving motivations of Tehran city tourism and the choice of tourism destinations, a case study: the rural areas of Rudbar Qasran, Tehran. National Congress of Modern Urban Planning and Management, Tehran. [In Persian] Saffari, M., & Moradi, E. (2018). Determining The Causal Relationship Pull And Push Motivations On Sports Tourists Behavior: Mediating Role Of Satisfaction. ORGANIZATIONAL BEHAVIOR MANAGEMENT IN SPORT STUDIES, 5(1), 11-22. [In Persian] Sigurðardóttir, I., Helgadóttir, G. (2015), “Riding High: Quality and Customer Satisfaction in Equestrian Tourism in Iceland”, Scandinavian Journal of Hospitality and Tourism, 15, 1-2. Talley, G. (2017). The Gunpowder Games: Traditional Equestrianism as Moroccan Invented Heritage Tourism. Tolls, C., & Carr, N. (2020). The role of nature on horse trail rides: tourist experience expectations. Current Issues in Tourism, 24(9), 1257–1269. Tolls, C., & Carr, N. (2020). Horses on trail rides: tourist expectations. Tourism Recreation Research, 46(1), 132-136. Trump, D., & Parkin, J. (2020). Equestrian road collisions: An analysis of the collision record, riding behaviours and experiences. Safety Science, 123, 104523. Won-Jae Seo, Seung-Jin Han, Bora Moon, Boyoung Moon, Min-Soo Kim, Lyle A. Lewin, & Seong-Hee Park. (2019). Measuring Sport Tourist Motivation: Implications for Sport Tourism Distribution. Journal of Distribution Science, 17(3), 49–55. World Tourism Organization. (2020, January 20). International tourism growth continues to outpace the global economy. UNWTO. https://www.unwto.org/international-tourism-growth-continues-to-outpace-the-economy World Tourism Organization. (2021, November 26). The First World Sports Tourism Congress: the Role of Sport for Tourism Recovery and its Contribution to the 2030 Agenda. Unwto. https://www.unwto.org/news/the-first-world-sports-tourism-congress World Tourism Organization (2011), Tourism Towards 2030 / Global Overview - Advance edition presented at UNWTO 19th General Assembly - 10 October 2011, UNWTO, Madrid. Yanpi, T., & Dosti, M. (2018). An analysis of equestrian sports from the financial perspective of equipment and services in Golestan province. The 4th National Conference of Sports Sciences and Physical Education of Iran, Tehran. [In Persian] Yanpi, T., Fattahi, S., & Heidari, Y. (2020). Effects of Horse Racing on Tourism Development (Case Study: Golestan Province). Scientific Research Journal of Animal Environment, 12(3), 457-468. [In Persian] Zargham, H., Shafiee, H., & Bazrafshan, M. (2013). Pull and Push Factors in Sport Tourism Destination Choice: Case Study of Kish Island, Iran. The 9th Persian Gulf National Conference. [In Persian] Zitonly, A., & Barzegar, S. (2019). Modeling the factors affecting the special value of the tourism destination brand of Gonbadkavos city with an emphasis on sports events. Journal of Urban Tourism, 6(3), 89-105. [In Persian] Zou, Y., & Yu, Q. (2022). Sense of safety toward tourism destinations: A social constructivist perspective. Journal of Destination Marketing &Amp; Management, 24, 100708. https://doi.org/10.1016/j.jdmm.2022.100708 | ||
آمار تعداد مشاهده مقاله: 274 تعداد دریافت فایل اصل مقاله: 244 |