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Jafarinia, G. (2023). The role of the commercial market and stores on the attraction of commercial tourism with emphasis on sustainable return (case study: Bushehr province). Journal of Executive Management, 12(47), 143-162. doi: 10.22080/jtpd.2023.26071.3831
Gholamreza Jafarinia. "The role of the commercial market and stores on the attraction of commercial tourism with emphasis on sustainable return (case study: Bushehr province)". Journal of Executive Management, 12, 47, 2023, 143-162. doi: 10.22080/jtpd.2023.26071.3831
Jafarinia, G. (2023). 'The role of the commercial market and stores on the attraction of commercial tourism with emphasis on sustainable return (case study: Bushehr province)', Journal of Executive Management, 12(47), pp. 143-162. doi: 10.22080/jtpd.2023.26071.3831
Jafarinia, G. The role of the commercial market and stores on the attraction of commercial tourism with emphasis on sustainable return (case study: Bushehr province). Journal of Executive Management, 2023; 12(47): 143-162. doi: 10.22080/jtpd.2023.26071.3831

The role of the commercial market and stores on the attraction of commercial tourism with emphasis on sustainable return (case study: Bushehr province)

برنامه ریزی و توسعه گردشگری
Article 6, Volume 12, Issue 47, February 2024, Pages 143-162    PDF (577.24 K)
Document Type: Research Paper
DOI: 10.22080/jtpd.2023.26071.3831
Author
Gholamreza Jafarinia*
Department of Sociology, Bushehr Branch, Islamic Azad University, Bushehr,
Receive Date: 25 September 2023,  Revise Date: 06 November 2023,  Accept Date: 12 November 2023 
Abstract
Context and Purpose: the commercial market in Bushehr province as the commercial gateway of Iran to the Persian Gulf countries as well as the neighboring cities have always had a great role and importance. The expansion of commercial relations in Iran and the high volume of goods exchange with other cities have made the commercial market in Bushehr become one of the most active commercial markets in the south of the country. The general purpose of this article is the role of the commercial market and stores on the attraction of commercial tourism in Bushehr province.
methodology: This research is practical in terms of its purpose and in terms of the implementation method, it is a descriptive research with an emphasis on the correlation method. It is Bushehr city. The population of Bushehr province is 1,275,678 people (1,402 population statistics system). Random sampling and sample size is 381 people.  
Findings: The results of this research showed that since the significance level of the relevant test was equal to 0.000, it can be claimed that the above test is significant with an error of 0.05 or a confidence level of 0.95. The standardized regression of the effect of commercial market and stores on sustainable tourism in Bushehr province as a dependent variable is equal to 0.576. The coefficient of determination (R^2) for the influence variable of commercial market and stores on sustainable tourism in Bushehru province, its components were equal to 0.422.  
Conclusion: The results of the path analysis showed that the discussion of attracting tourism in the effectiveness of the commercial market and stores component on various aspects of sustainable tourism, including the cultural dimension, the economic dimension, the social dimension, and the environmental dimension in Bushehrbe province, is an emphasis factor. It is effective and productive
Originality/value: considering that less research has been done in the field of commercial tourism in Iran, this research can be a good model for researchers in this field
Keywords
Market; tourism; business; shop; Bushehr
References

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Rezvani, Mohammad Reza, Faraji Sobkbar, Hassan Ali, Darban Astana, Alireza and Karimi, Seyed Hadi (2016), Analysis of the role of effective environmental quality factors and indicators in the branding of rural tourism destinations, Tourism Planning and Development, 6(23), 105-136. . (IN PERSIAN).
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Zarabadi, Saeeda., Sadat, Zahra and Bahar, Abdullah, (2013), evaluation of effective factors in the development of the tourism industry of Chabahar Azad region using the method of network analysis process (ANP), scientific-research publication of the Scientific Association of Architecture and Urban Planning Iran No. 6: 48-37. . (IN PERSIAN).
Yang, I. C. M., Ismail, A. S., & French, J. A, (2022), Reproduction as consumption: unravelling the sociological shaping of reproductive tourism market in China. Journal of Marketing Management, 38(5-6), 515-543. Bramwell, B. and Lane, B. (1993). Sustainable tourism: An evolving global approach, Journal of Sustainable Tourism, 1(1): 1–5.
Bouzeri, Sima., Khalifa, Ebrahim and Babki-Nejad, Mojtabi, (2013), Explaining the role of Tehran's Grand Bazaar in the development of Tehran's urban tourism, Sarzemen Geographical Quarterly, 10 (38): 63-80(IN PERSIAN).
Esmailzadeh, Hassan and Sarafi, Mozafar and Tavakoli Nia Jamila (2013), an analysis of tourism development approaches in local communities, Environmental Sciences Quarterly, 9th year, 2nd issue, winter. (IN PERSIAN).
Ghasemizad, Alireza and Dehghanfar, Sakineh, (2016), Identifying the problems of tourism industry development in Bushehr coastal province and providing appropriate solutions. Tourism and Development, 6(1): 178-194. (IN PERSIAN).
Heneghan, Maria (2002), Structures and Processes in Rural Tourism. Athenry: Rural Development Centre.
Karmi Dehkordi, Mahdi, Kalantari, Khalil and Khorasani, Mohammad Amin (2016), Qualitative analysis of rural tourism problems in Chaharmahal and Bakhtiari province using grounded theory with emphasis on Dimeh village, Kohrang city, Tourism Planning and Development, 5(19) , 175-198. . (IN PERSIAN).
Kumar, V, (2018), emerging trends in sociology of tourism, Sociology International Journal, 2(3), pp. 225-237.
Pir Dashti, Hassan and Mortezapour, Ahmad (2014), investigation of coastal tourism activity and its role in sustainable development (a case study of Caspian Sea coasts), National Conference on Culture, Tourism and Urban Identity, Bahman. . (IN PERSIAN).
Rezvani, Mohammad Reza, Faraji Sobkbar, Hassan Ali, Darban Astana, Alireza and Karimi, Seyed Hadi (2016), Analysis of the role of effective environmental quality factors and indicators in the branding of rural tourism destinations, Tourism Planning and Development, 6(23), 105-136. . (IN PERSIAN).
Rizvani, Mohammad Reza and Bayat, Nasser (2014), Analysis of the position of rural tourism in the country's development plans with emphasis on five-year national development plans, Tourism Planning and Development Magazine, third year, summer issue. . (IN PERSIAN).
Taqvai, Masoud and Hosseinikhah, Hossein (2016), Tourism industry development planning based on future research and scenario writing method (case study: Yasouj city) , Tourism Planning and Development, 6(23), 8-30. . (IN PERSIAN).
Zarabadi, Saeeda., Sadat, Zahra and Bahar, Abdullah, (2013), evaluation of effective factors in the development of the tourism industry of Chabahar Azad region using the method of network analysis process (ANP), scientific-research publication of the Scientific Association of Architecture and Urban Planning Iran No. 6: 48-37. . (IN PERSIAN).
Yang, I. C. M., Ismail, A. S., & French, J. A, (2022), Reproduction as consumption: unravelling the sociological shaping of reproductive tourism market in China. Journal of Marketing Management, 38(5-6), 515-543. 

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