تبیین نقش محتوای دیجیتال در شکل‌گیری نیات رفتاری گردشگران بالقوه با میانجی‌گری تصویرسازی ذهنی و غرقگی در مقصدهای ژئوتوریستی

Alaei, A., Niki Esfahalan, H. and Bodaghi Khaja Nobar, H. (2024). The Role of Digital Technology on the Formation of a Positive Mental Image in Urban Tourism Destinations: the Case Study of Ardabil City. urban tourism, 11(3), 55-70. [In Persian]. https://doi:10.22059/jut.2024.377401.1214 

Alyahya, M., & McLean, G. (2022). Examining tourism consumers’ attitudes and the role of sensory information in virtual reality experiences of a tourist destination. Journal of Travel Research, 61(7), 1666-1681. https://doi.org/10.1177/00472875211037745

Apasrawirote, D., & Yawised, K. (2022). Factors influencing the behavioral and purchase intention on live-streaming shopping. Asian Journal of Business Research, 12(1), 39-56. https://doi.org/10.14707/ajbr.220119

Aryan, Maryam. & MansoorMoayyed, Fereshte. & Kordnaeij, Asadollah. (2018) Brand Satisfaction and Repurchase Intention: The Role of Lifestyle and Hedonic Valve. Organizational Resources Management Research, 8(1),1-21. [In Persian]

Boroumand, M. R. , Pourkiani, M., Afrouzeh, A. (2021). Creating Telepresence and Flow Experience through Virtual Reality (VR) Technology and Their Impact on Brand Attitude and Purchase Intentions of Sport Products Customers, Journal of Sport Management and Development, 10(2), 181-197. [In Persian]

Brilha, J. (2016). Inventory and quantitative assessment of geosites and geodiversity sites: a review. Geoheritage, 8(2), 119-134.

Bu, Y., Parkinson, J., & Thaichon, P. (2021). Digital content marketing as a catalyst for e-WOM in food tourism. Australasian Marketing Journal, 29(2), 142-154. https://doi.org/10.1016/j.ausmj.2020.01.001

Cabbai, G., Racey, C., Simner, J., Dance, C., Ward, J., & Forster, S. (2024). Sensory representations in primary visual cortex are not sufficient for subjective imagery. https://doi.org/10.1101/2024.01.10.574972

Chin, W.W., (1998), Issues and Opinion on Structural Equation Modeling, MIS Quarterly, 22 (1), 7-16. https://www.jstor.org/stable/249674 

Cohen, J. (2013), Statistical power analysis for the behavioral sciences, Academic Press.

Comanescu, L., Nedelea, A., & Dobre, R. (2011). Evaluation of geomorphosites in Vistea Valley (Fagaras Mountains-Carpathians, Romania). International Journal of the Physical Sciences, 6(5), 1161-1168.

Davari, A., & Rezazadeh, A. (2013). Structural equation modeling with PLS software. First edition, Tehran: University Jihad Publications. [In Persian]

Dowling, R., Newsome, D., (Eds). (2010). Global Geotourism Perspectives; Goodfellow Publishers Limited: Oxford, UK.

Fassoulas, C., Mouriki, D., Dimitriou-Nikolakis, P., & Iliopoulos, G. (2012). Quantitative assessment of geotopes as an effective tool for geoheritage management. Geoheritage, 4(3), 177-193.

Ferdowsi, S. (2025a). Key Actors of Geoheritage Conservation in Tourism Destinations. Geoheritage, 17(1), 8. https://doi.org/10.1007/s12371-024-01047-4

Ferdowsi, S. (2025b), Management of geoheritage conservation and vulnerability in tourism destinations, Tourism Review, 80(2), 601-623. https://doi.org/10.1108/TR-03-2024-0189 

Ferdowsi, S., Tavana, M., Heydari, R., & Štrba, Ľ. (2025). Geoeducation: the key to geoheritage conservation in tourism destinations. International Geology Review, 1–23. https://doi.org/10.1080/00206814.2025.2466028

Gavilán, D. and Avelló, M. (2020). Brand-evoked mental imagery: the role of brands in eliciting mental imagery. Sage Open, 10(4). https://doi.org/10.1177/2158244020977484

Ghaderi, Z., Rajabi, M., Butler, R., & Beal, L. (2024). Flow experience and behavioural intention in recreational flights: the mediating role of satisfaction, recollection and storytelling. Anatolia, 1-17. https://doi.org/10.1080/13032917.2024.2352098

Hair, J. F., Hult, G. T. M., Ringle, C. and Sarstedt, M. (2013), A primer on partial least squares structural equation modeling (PLS-SEM), Sage Publications.

Hallford, D., Farrell, H., & Lynch, E. (2022). Increasing anticipated and anticipatory pleasure through episodic thinking. Emotion, 22(4), 690-700. https://doi.org/10.1037/emo0000765

Heidarzadeh, K. (2017). The Impact of Tourism Services Quality on Tourism Destination Loyalty, Considering the Mediating Role of the Tourism Destination Image and the Tourists Satisfaction. Tourism Management Studies, 12(40), 115-153. [In Persian] https://doi:10.22054/tms.2018.19440.1534  

Holliman, G. and Rowley, J. (2014). Business to business digital content marketing: marketers’ perceptions of best practice. Journal of Research in Interactive Marketing, 8(4), 269-293. https://doi.org/10.1108/jrim-02-2014-0013

Holmes, E., Mathews, A., Mackintosh, B., & Dalgleish, T. (2008). The causal effect of mental imagery on emotion assessed using picture-word cues.. Emotion, 8(3), 395-409. https://doi.org/10.1037/1528-3542.8.3.395 

Hong, Z. and Khan, A. (2022). The students’ flow experience with the continuous intention of using online english platforms. Frontiers in Psychology, 12. https://doi.org/10.3389/fpsyg.2021.807084

Huang, R., & Ha, S. (2021). The role of need for cognition in consumers' mental imagery: a study of retail brand's Instagram. International Journal of Retail & Distribution Management, 49(2), 242-262. https://doi.org/10.1108/IJRDM-04-2020-0146

Janssen, H., Berg, K., Paulik, G., Newman‐Taylor, K., Taylor, C., Steel, C., … & Marcelis, M. (2023). Emotional and non‐emotional mental imagery and auditory verbal hallucinations (hearing voices): a systematic review of imagery assessment tools. Clinical Psychology & Psychotherapy, 31(1). https://doi.org/10.1002/cpp.2920

Kalantari, Kh. (2013). Structural equation modeling in socio-economic research. Tehran: Farhang Saba. [In Persian]

Khairani, A., & Fachira, I. (2022). The influence of cognitive and emotional engagement on digital content marketing in the tourism industry. Journal of Tourism Leisure and Hospitality, 4(1), 14-29. https://doi.org/10.48119/toleho.995179

Kim, D., & Ko, Y. J. (2019). The impact of virtual reality (VR) technology on sport spectators' flow experience and satisfaction. Computers in human behavior, 93, 346-356. https://doi.org/10.1016/j.chb.2018.12.040

Koiso-Kanttila, N. (2004). Digital content marketing: a literature synthesis. Journal of marketing management, 20(1-2), 45-65. https://doi.org/10.1362/026725704773041122

Kubalíková, L. (2013). Geomorphosite assessment for geotourism purposes. Czech Journal of Tourism, 2(2), 80-104.

Li, F. S., & Ma, J. (2024). The effect of implied motion in travel photographs on visit intention: The mediating role of mental imagery. Tourism Management, 104, 104919. https://doi.org/10.1016/j.tourman.2024.104919

Li, Y. W., & Wan, L. C. (2025). Inspiring tourists’ imagination: How and when human presence in photographs enhances travel mental simulation and destination attractiveness. Tourism Management, 106, 104969. https://doi.org/10.1016/j.tourman.2024.104969

Liu, X., Zhang, L., & Chen, Q. (2022). The effects of tourism e-commerce live streaming features on consumer purchase intention: The mediating roles of flow experience and trust. Frontiers in Psychology, 13, 995129. https://doi.org/10.3389/fpsyg.2022.995129

Luo, L. (2022). A study on the application of computer-aided dual-coding theory in english vocabulary teaching. Scientific Programming, 2022, 1-10. https://doi.org/10.1155/2022/5951844

Mao, Y., Luo, X., Wang, S., Mao, Z., Xie, M., & Bonaiuto, M. (2024). Flow experience fosters university students' well‐being through psychological resilience: a longitudinal design with cross‐lagged analysis. British Journal of Educational Psychology, 94(2), 518-538. https://doi.org/10.1111/bjep.12661

Mohammed, A., & Ferraris, A., (2021), "Factors influencing user participation in social media: Evidence from twitter usage during COVID-19 pandemic in Saudi Arabia". Technology in Society, vol. 66, no. 101651, pp. 1-10. https://doi.org/10.1016/j.techsoc.2021.101651

Nakamura, J. and Csíkszentmihályi, M. (2020). The experience of flow: theory and research. https://doi.org/10.1093/oxfordhb/9780199396511.013.16

Orias, M. and Bitera, M. (2024). Destination attributes and marketing strategies as determinants of tourist behavioral intentions on agritourism sites in calabarzon. International Journal of Research Studies in Management, 12(7). https://doi.org/10.5861/ijrsm.2024.2011

Pereira, P., Pereira, D. I., & Alves, M. I. (2007). Geomorphosite assessment in Montesinho natural park (Portugal). Geographica Helvetica, 62(3), 159-168.

Perri, C., Giglio, C., & Corvello, V. (2020). Smart users for smart technologies: Investigating the intention to adopt smart energy consumption behaviors. Technological Forecasting and Social Change, 155, 119991. https://doi.org/10.1016/j.techfore.2020.119991

Pourfaraj, A., Ghaderi, E., Jomehpour, M., & Ferdowsi, S. (2020). Conservation management of geotourism attractions in tourism destinations. Geoheritage, 12(4), 80. https://doi.org/10.1007/s12371-020-00500-4 

Pralong, J. P. (2005). A method for assessing tourist potential and use of geomorphological sites. Géomorphologie: relief, processus, environnement, 11(3), 189-196.

Pranata, S., Narimawati, U., & Syafei, M. Y. (2024). Content marketing, social media marketing and search engine optimization (seo) on successful business performance in msmes in cirebon city with digital literacy as an intervening variabl. Jurnal Riset Ekonomi Manajemen (REKOMEN), 7(1), 272-283.

Reynard, E., Baillifard, F., Berger, J.-P., Felber, M., Heitzmann, P., Hipp, R., Jeannin, P.-Y., Vavrecka-Sidler, D. & K. von Salis, (2007). Les géoparcs en Suisse: un rapport stratégique. – Berne: Académie suisse des sciences naturelles.

Rowley, J. (2008). Understanding digital content marketing. Journal of Marketing Management, 24(5–6), 517–540. https://doi.org/10.1362/026725708X325977

Safazade Aval, Z. , Rousta, A. and Jamshidi, D. (2021). Effective Components of Marketing on the Image of Tourism Destination Case Study: Kish Island. Urban tourism, 8(2), 35-50. [In Persian]. https://doi:10.22059/jut.2021.318164.877

Sembada, Y., & Koay, Y. (2021). "How perceived behavioral control affects trust to purchase in social media stores". Journal of Business Research, vol.130, pp. 574-582. https://doi.org/10.1016/j.jbusres.2019.09.028

Skard, S., Knudsen, E. S., Sjåstad, H., & Thorbjørnsen, H. (2021). How virtual reality influences travel intentions: The role of mental imagery and happiness forecasting. Tourism Management, 87, 104360. https://doi.org/10.1016/j.tourman.2021.104360

Soper, D.S. (2024), A-priori Sample Size Calculator for Structural Equation Models [Software]. (Available from). http://www.danielsoper.com/statcalc.

Tan, G. W. H., Ooi, K. B., Chong, S. C., & Hew, T. S. (2014). NFC mobile credit card: the next frontier of mobile payment?. Telematics and Informatics, 31(2), 292-307. https://doi.org/10.1016/j.tele.2013.06.002

Westland, J. C. (2010). Lower bounds on sample size in structural equation modeling. Electronic Commerce Research and Applications, 9(6), 476-487. https://doi.org/10.1016/j.elerap.2010.07.003

Wu, J., Wang, F., Liu, L., & Shin, D. (2020). Effect of online product presentation on the purchase intention of wearable devices: the role of mental imagery and individualism–collectivism. Frontiers in Psychology, 11. https://doi.org/10.3389/fpsyg.2020.00056

Wu, X., Ai, H., Yi, B., Wang, X., Chen, N., & Gao, M. (2023). A study on the influence of tiktok live broadcast on college students’ purchase intention. SHS Web of Conferences, 179, 03014. https://doi.org/10.1051/shsconf/202317903014

Xu, X., & Jackson, J. E. (2019). Examining customer channel selection intention in the omni-channel retail environment. International Journal of Production Economics, 208, 434-445. https://doi.org/10.1016/j.ijpe.2018.12.009

Yang, X., Zhou, X., & Deng, X. (2022). Modeling farmers’ adoption of low-carbon agricultural technology in Jianghan Plain, China: An examination of the theory of planned behavior. Technological Forecasting and Social Change, 180, 121726. https://doi.org/10.1016/j.techfore.2022.121726

Zanubiya, J., Meria, L., & Juliansah, M. (2023). Increasing consumers with satisfaction application based digital marketing strategies. Startupreneur Business Digital (Sabda Journal), 2(1), 12-21. https://doi.org/10.33050/sabda.v2i1.266

Ziadat, M. (2015). Applications of planned behavior theory (tpb) in jordanian tourism. International Journal of Marketing Studies, 7(3). https://doi.org/10.5539/ijms.v7n3p95

Zouros, N. C. (2007). Geomorphosite assessment and management in protected areas of Greece Case study of the Lesvos island–coastal geomorphosites. Geographica Helvetica, 62(3), 169-180.