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ارزیابی و گونه شناسی رفتار محیط زیستی گردشگران خانوادگی در سفر به مقصد چندگانۀ گردشگری | ||
| جامعه و محیط زیست | ||
| مقاله 2، دوره 2، شماره 4، فروردین 1404، صفحه 1-56 اصل مقاله (1.82 M) | ||
| نوع مقاله: مقاله پژوهشی | ||
| شناسه دیجیتال (DOI): 10.22080/jsn.2025.28839.1090 | ||
| نویسندگان | ||
| مصطفی محمّدی* 1؛ سیّدمحمّد میرتقیان رودسری2 | ||
| 1دانشیار گردشگری، گروه صنایع دستی، دانشکده هنر و معماری، دانشگاه مازندران، بابلسر، ایران | ||
| 2کاندیدای دکتری گردشگری، گروه مدیریت جهانگردی، دانشکده مدیریت و حسابداری، دانشگاه علامه طباطبائی، تهران، ایران. | ||
| تاریخ دریافت: 29 اسفند 1403، تاریخ بازنگری: 24 فروردین 1404، تاریخ پذیرش: 30 اردیبهشت 1404 | ||
| چکیده | ||
| گردشگری خانوادگی، به دلیل ماهیت گروهی خود، تأثیرات گستردهای بر محیطزیست مقاصد گردشگری دارد. مقاصد چندگانهی گردشگری مانند رامسر، به دلیل تنوع جاذبهها و حجم بالای گردشگران، با چالشهای محیطزیستی متعددی مواجه هستند. این پژوهش با هدف ارزیابی و گونهشناسی رفتار محیطزیستی گردشگران خانوادگی در سفر به این مقصد انجام شده است. پژوهش حاضر توصیفی و از نظر روش، کمّی است. جامعهی آماری شامل خانوادههایی با حداقل دو فرزند ۸ تا ۱۵ ساله است که در سال ۱۴۰۳ به رامسر سفر کردهاند. حجم نمونه با استفاده از فرمول کوکران ۳۸۴ نفر تعیین شد. ابزار گردآوری دادهها پرسشنامهی الکترونیکی بود که دادههای آن از طریق آزمونهای آماری در نرمافزار SPSS تحلیل گردید. نتایج نشان داد که رفتار محیطزیستی گردشگران خانوادگی در مراحل پیش از سفر (۲.۲۶)، حین سفر (۲.۳۵) و پس از سفر (۲.۳۹) پایینتر از حد متوسط (۴) است. همچنین، پنج گونهی رفتاری شناسایی شد: خانوادههای “ناسازگار و ناپایدار” (تخریبگران)، “ناآگاه” (رهگذران)، “بیتفاوت” (منفعلان)، “آگاه و فعال” (پیشگامان) و “الهامبخش و پیشرو” (سفیران محیطزیست). اکثریت خانوادهها در سطح پایین رفتار محیط زیستی، گروه "رهگذران ناآگاه" قرار داشتند. برای حفظ پایداری در مقصد چندگانه گردشگری رامسر، تغییر در رفتار گردشگران و ارتقای سیاستهای مدیریتی ضروری است. پایین بودن سطح رفتارهای محیطزیستی خانوادهها نشاندهندهی نیاز به برنامههای آموزشی، سیاستهای تشویقی و بهبود زیرساختهای پایدار در مقاصد گردشگری است. این پژوهش با پوشش شکاف پژوهشی موجود در حوزهی رفتار محیطزیستی گردشگران خانوادگی، مدلی جدید برای گونهشناسی این رفتارها ارائه میدهد. | ||
| کلیدواژهها | ||
| گردشگری خانوادگی؛ رفتار گردشگر؛ رفتار محیط زیستی گردشگران خانوادگی؛ مقصد چندگانۀ گردشگری؛ رامسر | ||
| عنوان مقاله [English] | ||
| Evaluation and Typology of Family Tourists’ Environmental Behavior on Trip to Multi-Tourism Destination | ||
| نویسندگان [English] | ||
| Mostafa Mohammadi1؛ Seyyed Mohammad Mirtaghian Rudsari2 | ||
| 1Associate Professor of Tourism Management, Department of Handicraft, Faculty of Art and Architecture, University of Mazandaran, Babolsar, Iran | ||
| 2PhD candidate in Tourism, Department of Tourism Management, Faculty of Management and Accounting, Allameh Tabatabaei University, Tehran, Iran. | ||
| چکیده [English] | ||
| This study aims to assess and classify the environmental behavior of family tourists visiting this destinatio. This research is descriptive and quantitative in nature. The statistical population consists of families with at least two children aged 8 to 15 who traveled to Ramsar in 2024. Using Cochran’s formula, a sample size of 384 participants was determined. Data were collected through an electronic questionnaire and analyzed using statistical tests in SPSS software. The results indicate that family tourists exhibit below-average environmental behavior in all three stages of travel: pre-trip (2.26), during-trip (2.35), and post-trip (2.39) (on a scale where 4 represents the neutral midpoint). Furthermore, five distinct behavioral categories were identified: “incompatible and unsustainable families” (destructors), “uninformed families” (passersby), “passive families” (indifferent), “aware and active families” (Pioneers), and “inspirational and proactive families” (Environmental ambassadors). The majority of families fell into the “uninformed families (Passersby)” category, highlighting a lack of environmental awareness and engagement. Ensuring sustainability in Ramsar’s Multi-tourism destination ecosystem requires behavioral changes among tourists alongside enhanced management policies. The low levels of environmentally responsible behavior among families emphasize the need for educational initiatives, incentive programs, and improved sustainable infrastructure. Encouraging family participation in environmental activities, providing financial incentives, and raising public awareness can play a pivotal role in enhancing tourism sustainability. This study bridges a critical research gap in the field of family tourists’ environmental behavior by introducing a novel classification model. | ||
| کلیدواژهها [English] | ||
| Family Tourism, Tourists’ Behavior, Family Tourists Environmental Behavior, Multi-Tourism Destination, Ramsar City | ||
| مراجع | ||
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