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ارزیابی عملکرد سایت موزۀ گوهرتپۀ بهشهر بر مبنای رویکرد جهانی ایجاد سایتموزه ها با تأکید بر توسعۀ گردشگری | ||
| پژوهش های بازاریابی گردشگری و میهمان نوازی | ||
| مقاله 7، دوره 3، شماره 2 - شماره پیاپی 5، مهر 1404، صفحه 171-194 اصل مقاله (1.18 M) | ||
| نوع مقاله: مقاله مستخرج از پایان نامه | ||
| شناسه دیجیتال (DOI): 10.22080/tmhr.2025.30389.1093 | ||
| نویسندگان | ||
| بنفشه یحییزاده احمدی1؛ رحمت عباس نژاد سرستی* 2 | ||
| 1کارشناسی ارشد باستانشناسی، گروه باستانشناسی، دانشکدة هنر و معماری، دانشگاه مازندران، بابلسر ، ایران | ||
| 2دانشیار گروه باستانشناسی دانشگاه مازندران، دانشکده هنر و معماری، دانشگاه مازندران، بابلسر، ایران | ||
| تاریخ دریافت: 07 آبان 1404، تاریخ بازنگری: 23 آبان 1404، تاریخ پذیرش: 25 آبان 1404 | ||
| چکیده | ||
| زمینه و هدف: محوطۀ پیش ازتاریخی گوهرتپه یکی از غنی ترین محوطههای باستانی استان مازندران است که طی سال های 1381 تا 1391 خورشیدی مورد کاوش باستان شناختی قرار گرفته است. این محوطه که از منظر تسلسل دوره های فرهنگی و غنای آثار باستانی جایگاه مهمی در مطالعات باستان شناختی شمال کشور دارد، همزمان با انجام کاوش های مذکور، در قالب یک سایت موزۀ پیش از تاریخی در معرض دید علاقه مندان به میراث فرهنگی قرار گرفت. با وجود این، پس از گذشت نزدیک به یک دهه از آغاز فعالیت این سایت موزه، پژوهش های چندانی درخصوص ارزیابی عملکرد آن بر مبنای رویکردهای جهانی ایجاد سایت موزه ها صورت نگرفته است. این درحالیست که ارزیابی علمی این محوطه و بهبود وضعیت موجود آن می تواند نقش مؤثری در توسعۀ گردشگری منطقه داشته باشد. روششناسی: بنابراین، پژوهش حاضر با بهره گیری از مطالعات میدانی و اسنادی و تجزیه و تحلیل نتایج به دست آمده با روش توصیفی-تحلیلی، به ارزیابی عملکرد سایت موزۀ گوهرتپۀ مازندران می پردازد. یافتهها: براساس نتایج، اقدامات حفاظتی انجامشده از قبیل استحکام بخشی اصولی آثار فرهنگی در سایت موزۀ گوهرتپه نامناسب است. به صورتی که یافته های فرهنگی به دست آمده از کاوش های باستان شناختی این محوطه به شیوۀ مطلوبی سازماندهی نگردیده و به شیوهای نامناسب به بازدیدکنندگان ارائه شده اند. نتیجه گیری و پیشنهادات: مطالعۀ سایت موزۀ گوهرتپه از طریق بررسی میدانی و مطالعات اسنادی، بیانگر وجود کاستی های فراوانی در مدیریت، حفاظت و نحوۀ ارائۀ آثار فرهنگی موجود در این مجموعه است. بنابراین به منظور بهبود عملکرد سایت موزۀ گوهرتپه و جایگاه آن در توسعۀ گردشگری منطقه، می بایست با برنامه ریزی های بلندمدت مناسب، براساس رویکرد جهانی ایجاد سایت موزه ها، به ارتقاء کیفیت اقدامات حفاظتی، نحوۀ نمایش آثار، اطلاع رسانی درخصوص محوطه به عموم مردم و دسترسی آسان بازدیدکنندگان به این مجموعه پرداخت. نوآوری و اصالت: این پژوهش با ارزیابی عملکرد سایت موزۀ گوهرتپه، به شناسایی کاستیها در مدیریت و حفاظت آثار فرهنگی میپردازد. نوآوری آن در کاربرد رویکردهای جهانی برای بهبود وضعیت این سایت و ارتقاء گردشگری منطقه نهفته است. | ||
| کلیدواژهها | ||
| سایتموزه؛ رویکردهای جهانی؛ توسعۀ گردشگری؛ سایتموزۀ گوهرتپۀ بهشهر؛ ارزیابی محتوایی و شکلی | ||
| عنوان مقاله [English] | ||
| Evaluating the Performance of the Gohar Tepe Site Museums in Behshahr, Based on Global Approach to Creating Sites Museums Emphasizing on tourism development | ||
| نویسندگان [English] | ||
| Banafshe Yahyazade Ahmadi1؛ Rahmat عباس نژاد سرستی2 | ||
| 1Associate Professor, Department of Archeology, Faculty of Art and Architecture, University of Mazandaran, Babolsar, Iran. | ||
| 2Associate Professor, Department of Archeology, Faculty of Art and Architecture, University of Mazandaran, Babolsar, Iran. | ||
| چکیده [English] | ||
| Context and Purpose: The prehistoric site of Gohar Tepe is one of the richest archaeological sites in Mazandaran province, which has been archaeologically excavated between 2002 and 2012. This site, which has an important place in archaeological studies in the north of the country in terms of the sequence of cultural periods and the richness of ancient relics, was exposed to the attention of cultural heritage enthusiasts in the form of a prehistoric site museum at the same time as the aforementioned excavation. However, after nearly a decade since the beginning of this site museum's activity, not many studies have been conducted to evaluate its performance based on global approaches to creating site museums. However, scientific evaluation of this site and improvement of its current condition can play an effective role in the development of the regional tourism. Design/methodology/approach: Therefore, the present study evaluates the performance of the Gohar Tepe Site Museum in Mazandaran by utilizing field and documentary studies and analyzing the results obtained with a descriptive-analytical method. Findings: Based on the results, the preservation measures taken, such as the fundamental strengthening of cultural artifacts at the Gohar Tepe Site Museum, are not appropriate. In that the cultural findings obtained from the archaeological excavations of this site have not been desirably organized and have been presented to visitors in an inappropriate way. Conclusion: The study of the Gohar Tepe Site Museum using the field surveys and documentary studies indicates the numerous shortcomings in the management, preservation, and presentation of cultural artifacts in this complex. Therefore, in order to improve the performance of the Gohar Tepe Site Museum and its position in the development of regional tourism, appropriate long-term planning should be carried out based on the global approach to creating site museums are necessary to improve the quality of preservation measures, the way in which artifacts are displayed, informing the public about the site, and easy access for visitors to this complex. Originality/value: This study evaluates the performance of the Gohar Tepe site-museum, identifying shortcomings in the management and preservation of cultural artifacts. Its innovation lies in applying global approaches to improve the status of this site and enhance regional tourism. | ||
| کلیدواژهها [English] | ||
| Museum Website, Global Approaches, Tourism Development, Gohar Tepeh Museum Website, Behshahr, Content and Formic Evaluation | ||
| مراجع | ||
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آمار تعداد مشاهده مقاله: 59 تعداد دریافت فایل اصل مقاله: 8 |
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