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Digital Marketing and Branding Art in Ornaments | ||
| Journal of International Marketing Modeling | ||
| دوره 4، شماره 2، بهمن 2023، صفحه 1-15 اصل مقاله (551.59 K) | ||
| نوع مقاله: Original Article | ||
| شناسه دیجیتال (DOI): 10.22080/jimm.2024.27070.1041 | ||
| نویسنده | ||
| Sheida Setayesh* | ||
| Graduated of MBA, London University. | ||
| تاریخ دریافت: 19 مرداد 1402، تاریخ بازنگری: 23 شهریور 1402، تاریخ پذیرش: 03 آذر 1402 | ||
| چکیده | ||
| Abstract This study explores the intricate relationship between contemporary advertising strategies and decorative ornamental arts. Specifically, it examines the influence of digital marketing on the design of artistic ornaments and current branding trends. The research investigates how digital marketing techniques impact artistic identity, consumer engagement, and the cultural relevance of decorative ornaments within the branding process. A descriptive qualitative approach is employed to analyze the complex interplay between digital marketing, creative expression, and brand development The research leverages secondary data sources, including academic journals, case studies, and business publications, to assess the impact of digital marketing strategies on the creation of ornaments and branding. Findings indicate that digital marketing has significantly transformed both the production of ornamental designs and branding practices. Market forecasts highlight the growing prominence of e-commerce in the ornamental sector, driven by the expansion of the internet. Key digital marketing techniques—such as data-driven recommendations, virtual try-ons, influencer collaborations, and sustainability initiatives—are essential for brands to engage and retain consumers in an increasingly digital landscape, where purchasing behaviors are evolving. The study proposes actionable strategies for companies, such as bridging the gap between online and offline experiences, leveraging user-generated content, and adopting sustainable practices. This research contributes to the academic discourse on the influence of modernization, tradition, and branding in the creation of decorative ornaments. | ||
| کلیدواژهها | ||
| Keywords: Digital Marketing؛ Brand؛ Ornaments | ||
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آمار تعداد مشاهده مقاله: 3 تعداد دریافت فایل اصل مقاله: 2 |
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