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Digital Marketing Strategies for Successful Brand Building: Integrating Content, Social Media, and Data Analytics | ||
| Journal of International Marketing Modeling | ||
| دوره 5، شماره 1، شهریور 2024، صفحه 16-30 اصل مقاله (674.79 K) | ||
| نوع مقاله: Original Article | ||
| شناسه دیجیتال (DOI): 10.22080/jimm.2024.27454.1045 | ||
| نویسنده | ||
| Sheida Setayesh* | ||
| Graduated of MBA, London University. | ||
| تاریخ دریافت: 28 اسفند 1402، تاریخ بازنگری: 02 اردیبهشت 1403، تاریخ پذیرش: 03 تیر 1403 | ||
| چکیده | ||
| In the new digital era, with a new digital revolution, the way brands talk to customers has changed, and a solid digital identity has become crucial for companies that want to survive. This study investigates how these digital elements work together to create a framework for digital brand-building strategies that combine content marketing, social media, and data analytics. The research confirms that digital marketing significantly raises brand awareness, reputation, and loyalty. It stresses how a data approach can help a brand adopt a data-driven strategy, which can impact the approach to communications, personalizing them using customer insights that result in higher engagement and retention. This underscores the vital place of this bi-communicative approach between the customer and community support on the web. The proposed framework showcases the impact of data analytics in creating personalized content, evolving brand messaging, and driving people through their purchase path. Additionally, the research brings to light the usefulness of social media engagement in spawning brand ambassadors and propelling public attitudes. Keeping your digital marketing strategy alive is through ongoing performance evaluation, tracking metrics like website traffic, social media engagement, and brand sentiment analysis, to name a few. The implications of these findings are actionable for brands that want to improve their digital presence and customer relations. | ||
| کلیدواژهها | ||
| Digital Marketing؛ Brand Identity؛ Content Marketing؛ Social Media Marketing؛ Data Analytics | ||
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