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Developing a Social Marketing Model to Address Climate Change in the Middle East Petroleum Business Organizations | ||
| Journal of International Marketing Modeling | ||
| دوره 4، شماره 2، بهمن 2023، صفحه 32-53 اصل مقاله (585.17 K) | ||
| نوع مقاله: Original Article | ||
| شناسه دیجیتال (DOI): 10.22080/jimm.2024.27839.1049 | ||
| نویسنده | ||
| Ali A. Sulaiman* | ||
| Dep. of Business Administration, Faculty of Administration and economics, University of Sumer Alrifai District- Dhi-Qar Province - Iraq | ||
| تاریخ دریافت: 17 مرداد 1402، تاریخ بازنگری: 30 شهریور 1402، تاریخ پذیرش: 05 آذر 1402 | ||
| چکیده | ||
| Climate change, including global warming caused by human intervention, has become a major and urgent concern for humanity. The use of theories, accurate research methodologies, and targeted experiments can effectively mitigate climate change and its associated consequences. Effectively addressing the challenge of climate change requires implementing appropriate strategies within modern business systems. The study aims to develop a model of social marketing strategy targeting climate change mitigation in oil companies operating in the Middle East. A mixed-method approach was used in the analysis. The qualitative aspect identified the essential elements of the model. The study sample was selected from oil experts in Misan Oil Company-Iraq, in addition to data from oil companies operating in the Middle East. The statistical program (SPSS) was used to obtain the results. The main finding of the study is the possibility of benefiting from the social marketing model as a means to achieve sustainable development goals. | ||
| کلیدواژهها | ||
| Social MArketing؛ Climate Change؛ Social Responsibility؛ Sustainability | ||
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