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میرتقیان رودسری, سیّد محمّد, کروبی, مهدی, قادری, اسماعیل, محمّدی, مصطفی. (1404). الگوی رفتار گردشگران خانوادگی. پژوهشنامه مدیریت اجرایی, 3(2), 87-113. doi: 10.22080/tmhr.2026.31104.1115
سیّد محمّد میرتقیان رودسری; مهدی کروبی; اسماعیل قادری; مصطفی محمّدی. "الگوی رفتار گردشگران خانوادگی". پژوهشنامه مدیریت اجرایی, 3, 2, 1404, 87-113. doi: 10.22080/tmhr.2026.31104.1115
میرتقیان رودسری, سیّد محمّد, کروبی, مهدی, قادری, اسماعیل, محمّدی, مصطفی. (1404). 'الگوی رفتار گردشگران خانوادگی', پژوهشنامه مدیریت اجرایی, 3(2), pp. 87-113. doi: 10.22080/tmhr.2026.31104.1115
میرتقیان رودسری, سیّد محمّد, کروبی, مهدی, قادری, اسماعیل, محمّدی, مصطفی. الگوی رفتار گردشگران خانوادگی. پژوهشنامه مدیریت اجرایی, 1404; 3(2): 87-113. doi: 10.22080/tmhr.2026.31104.1115

الگوی رفتار گردشگران خانوادگی

پژوهش های بازاریابی گردشگری و میهمان نوازی
مقاله 4، دوره 3، شماره 2 - شماره پیاپی 5، مهر 1404، صفحه 87-113    اصل مقاله (893.86 K)
نوع مقاله: مقاله مستخرج از رساله دکتری
شناسه دیجیتال (DOI): 10.22080/tmhr.2026.31104.1115
نویسندگان
سیّد محمّد میرتقیان رودسری* 1؛ مهدی کروبی2؛ اسماعیل قادری3؛ مصطفی محمّدی4
1دانشجوی دکتری گردشگری، دانشکده مدیریت و حسابداری، دانشگاه علامه طباطبائی، تهران، ایران.
2استاد مدیریت جهانگری، گروه مدیریت جهانگردی، دانشکده مدیریت و حسابداری، دانشگاه علامه طباطبائی، تهران، ایران
3دانشیار مدیریت جهانگردی، گروه مدیریت جهانگردی، دانشکده مدیریت و حسابداری، دانشگاه علامه طباطبائی، تهران، ایران.
4دانشیار مدیریت جهانگردی، گروه صنایع دستی، دانشکده هنر و معماری، دانشگاه مازندران، بابلسر، ایران.
تاریخ دریافت: 03 بهمن 1404،  تاریخ بازنگری: 10 بهمن 1404،  تاریخ پذیرش: 13 بهمن 1404 
چکیده
زمینه و هدف: خانواده ­ها، مصرف ­کنندۀ اصلی بسیاری از خدمات گردشگری و مقصدها هستند و بخش قابل­ توجهی از جمعیت و بازار فعلی و آیندۀ صنعت گردشگری را تشکیل می‌دهند. پایه ­ای و فراگیر بودن گردشگری خانوادگی و مصرف روزافزون آن توسط خانواده‌ها و همچنین نیازهای متنوعی که توسط گردشگران خانوادگی مطرح می‌شود، اهمیت تولید و گسترش دانش‌ بنیادی از الگوی رفتار خانواده‌ها را برجسته می‌کند. بر اساس این، هدف اصلی پژوهش حاضر، ارائۀ الگوی رفتار گردشگران خانوادگی است.
روش­ شناسی: روش پژوهش حاضر، از نظر رویکرد، استقرائی، به لحاظ ماهیت، کیفی و بر مبنای هدف از نوع اکتشافی-تبیینی می­باشد که در بستر مرور نظام­مند با رهیافت فراترکیب انجام شده است. در رهیافت فراترکیب، از الگوی هفت­گامی سندلوسکی و باروسو، به دلیل کاربردی بودن و پذیرش بالای آن استفاده شد.
یافته ­ها: یافته‌ها نشان داد که رفتار گردشگران خانوادگی در چارچوب منظومۀ زندگی خانوادگی (ریخت، شهروندی، هم­پیوندی و پویایی خانوادگی) و بستر محیط فناورانه و فضای مجازی شکل می­گیرد که شامل رفتار سازمان­دهی در پیش از سفر (مرحلۀ آمادگی برای تجربه ­سازی)، رفتار تعاملی-انطباقی در مسیر رفت، مقصد و مسیر بازگشت (مرحلۀ تجربه ­مندی) و رفتار معناسازی-تثبیتی پس از سفر (مرحلۀ مرور تجارب و نتایج) است.
نتیجه­ گیری و پیشنهادات: گردشگری خانوادگی بیش از آنکه حرکت از خانه به مقصد باشد، حرکت خانواده به سوی نسخه‌ای تازه از خویش است. بر اساس این، رفتار گردشگران خانوادگی نه­ فقط یک جابه‌جایی ساده در مکان، بلکه گشایش میدانِ دوفضاییِ تازه‌ای است که در آن بازآرایی و بازتنظیمی زندگی خانوادگی ممکن و معنادار می‌شود. رفتار گردشگری خانوادگی تنها زمانی می‌تواند هدایت، تقویت و تثبیت شود که در سطح کلانِ مدیریت گردشگری، بسترهای ساختاری و سیاستی لازم را برای سازگاری مقصدها و محیط‌های فناورانه با منظومۀ زندگی خانوادگی فراهم کند.
نوآوری و اصالت: ارائۀ الگوی یکپارچه مبتنی بر منظومۀ زندگی خانوادگی، تبیین رفتار گردشگران خانوادگی به‌عنوان فرآیندی معناساز و تحول‌آفرین و ادغام نقش تعیین‌کنندۀ فضای مجازی در مراحل سه‌گانۀ تجربۀ سفر و روند زمانی پنج­بخشی، وجوه تمایز و دانش­افزایی این پژوهش را نشان می‌دهد.
کلیدواژه‌ها
گردشگری خانوادگی؛ خانواده گردشگر؛ رفتار گردشگران خانوادگی؛ الگوی رفتاری
عنوان مقاله [English]
Model of Family Tourists’ Behaviour
نویسندگان [English]
Seyyed Mohammad Mirtaghian Rudsari1؛ Mehdi Karoubi2؛ Esmaeil Ghaderi3؛ Mostafa Mohammadi4
1PhD Candidate in Tourism, Faculty of Management and Accounting, Allameh Tabataba’i University, Tehran, Iran.
2Professor of Tourism Management, Department of Tourism Management, Faculty of Management & Accounting, Allameh Tabatabae'i University, Tehran, Iran.
3Associate Professor of Tourism Management, Department of Tourism Management, Faculty of Management & Accounting, Allameh Tabatabae'i University, Tehran, Iran.
4Associate Professor of Tourism Management, Department of Handicraft, Faculty of Art & Architecture, Mazandaran University, Babolsar, Iran.
چکیده [English]
Context and Purpose: Families are the core consumers of many tourism services and destinations, constituting a significant portion of the current and future population and market of the tourism industry. The fundamental and pervasive nature of family tourism, its increasing consumption by families, and the diverse needs expressed by family tourists highlight the importance of producing and expanding a foundational knowledge base regarding family behavior patterns. Accordingly, the main objective of this research is to present a model of family tourist behavior.
Design/methodology/approach: The current study is inductive in terms of approach, qualitative in nature, and is follows an exploratory-explanatory approach. It was conducted within the framework of a systematic review using a meta-synthesis approach. For the meta-synthesis, the seven-step model by Sandelowski & Barroso was utilized due to its practicality and high acceptance.
Findings: The findings revealed that family tourist behavior is shaped within the framework of the family life system (structure, citizenship, bonding, and family dynamics) and the context of the technological environment and cyberspace. This behavior includes organizing behavior before the trip (the preparation-for-experience stage), interactive-adaptive behavior during the journey to the destination, at the destination, and on the return journey (the experience-living stage), and sense-making and consolidating behavior after the trip (the experience-review and outcomes stage).
Conclusion: Family tourism is less about moving from home to a destination and more about the family moving toward a new version of itself. Therefore, family tourist behavior is not merely a simple change of location but the opening of a new dual-spatial realm where the rearrangement and reconfiguration of family life become possible and meaningful. Family tourism behavior can only be guided, enhanced, and solidified when, at the macro level of tourism management, the necessary structural and policy foundations are provided to adapt destinations and technological environments to the family life system.
Originality/value: Presenting an integrated model based on the family life system, explaining family tourist behavior as a sense-making and transformative process, and integrating the determining role of cyberspace into the three-stage travel experience and the five-part temporal process demonstrate the distinguishing features and knowledge contribution of this research.
کلیدواژه‌ها [English]
Family Tourism, Tourist Family, Family Tourist's Behaviour, Behavioral Model
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تعداد مشاهده مقاله: 49
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