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شناسایی و اولویت‌بندی عوامل انگیزشی رانشی و کششی مؤثر در توسعه‌ی گردشگری جنگ (مطالعه موردی: مناطق عملیاتی استان خوزستان) | ||
| برنامه ریزی و توسعه گردشگری | ||
| مقاله 6، دوره 3، شماره 9، شهریور 1393، صفحه 110-129 اصل مقاله (235.88 K) | ||
| نوع مقاله: علمی-پژوهشی | ||
| نویسندگان | ||
| سید مجتبی محمود زاده1؛ علی میر هاشمی1؛ مصطفی میر* 1؛ فاطمه عنبر فروش2 | ||
| 1دانشگاه علامه طباطبایی | ||
| 2دانشگاه علامه طباطبائی | ||
| تاریخ دریافت: 27 دی 1392، تاریخ بازنگری: 01 مهر 1393، تاریخ پذیرش: 29 مرداد 1393 | ||
| چکیده | ||
| در صنعت گردشگری، انگیزش را اصلی‌ترین مفهوم در شناخت رفتار مصرف‌کننده و فرایند انتخاب مقصد می‌دانند. انگیزه‌ها مشخص می‌کنند که چرا گردشگران به سفر می‌روند و یا یک فعالیت خاص را انجام می‌دهند. ارزیابی انگیزه‌های گردشگران به ما اجازه می‌دهد که نیازها و ترجیحات گردشگران را بدانیم و درک کنیم. مطالعات و تحقیقات تجربی صورت‌گرفته بیان می‌دارند که دو نیروی غالب به نام کشش و رانش بر انگیزه‌ها تأثیرگذارند. عوامل رانشی، نیازهای اجتماعی- روانشناختی‌ای هستند که افراد را به سفر تشویق می‌کنند؛ در حالی‌که عوامل کششی عواملی‌اند که در مقصد قرار دارند و فرد را تحریک می‌کنند و برمی‌انگیزانند تا به آن مقصد خاص برود. تحقیق حاضر با استفاده از نظریه‌ی عوامل رانشی و کششی به اولویت‌بندی عوامل انگیزشی تأثیرگذار بر انتخاب مناطق عملیاتی استان خوزستان برای سفر، از منظر دانشجویان دانشگاه‌های تهران می‌پردازد. این تحقیق به شیوه‌ی پیمایش و با استفاده از پرسش‌نامه بر روی افرادی که در دوره‌ی زمانی تحقیق از مناطق عملیاتی استان خوزستان دیدن نموده‌اند، صورت گرفته است. پس از جمع‌آوری داده‌ها، سؤال‌های پژوهش با استفاده از آزمون T-Student و آزمون فریدمن با بهره بردن از نرم‌افزار SPSS مورد تجزیه و تحلیل قرار گرفتند. نتایج بررسی‌ها نشان داد که در بین عوامل انگیزشی رانشی بالاترین رتبه‌ها به ترتیب مربوط به جستجو، تعاملات اجتماعی، عوامل روانشناختی و در نهایت عوامل فیزیکی است. در بین عوامل انگیزشی کششی نیز اولویت‌ها مربوط به عوامل نامحسوس و سپس عوامل محسوس است. | ||
| کلیدواژه‌ها | ||
| گردشگران داخلی؛ انگیزش؛ عوامل رانشی؛ عوامل کششی؛ رفتار مصرف‌کننده | ||
| عنوان مقاله [English] | ||
| Identifying and Prioritizing the Push and Pull Factors as Motivational Factors That Affect the Development of War Tourism | ||
| نویسندگان [English] | ||
| Seyed Mojtaba Mahmoudzadeh1؛ Ali Mirhashemi1؛ Mostafa Mir1؛ Fatemeh Anbarforoush2 | ||
| چکیده [English] | ||
| Abstract Motivations could determine why tourists are traveling or doing a particular activity in a certain area or region. Assessing the motivations of tourists allows us to know and understand their needs and preferences. The empirical studies that have been conducted suggest that the dominant force called push and pull factors influence motivation. Push factors are the social and psychological needs that encourage a person to travel, while pull factors and individual factors are the driving forces that encourage a person to travel to a certain place. The research methods of the questionnaire used was that of a survey method and the people were chosen from Khuzestan province. The results indicated that the motivational push factors drove the highest rank order of search. The social and psychological factors were the physical factors. In motivational factors, the first priority is related to intangible then tangible factors. Introduction Tourism industry is considered as the largest and most diverse in the world. Tourists are attracted by the new marketing structure. Why do people travel? This is because of two different reasons or factors. From the important Pull and Push factors, Pull factors are taken into consideration (Chuck Vsvla, 1382.) One type of trips that takes place in the country, traveling to battlefields in Khuzestan province. An important factor that must be considered in this type of travel is that the researcher should consider their motivations and goals in traveling to those areas. Therefore, the aim of this study is to identify the incentives and priorities of the inner and outer packaging in order to be considered for future planning. Materials and Methods The research method or methods used were descriptive. The population of the study included students from the spring and summer of 1391 who were in those battlefields. For data collection, 150 questionnaires were distributed and 122 questionnaires were returned. The purpose of the library research was to collect data from field studies through distributing questionnaires for measuring operation by using a Likert seven-item scales. After collecting the research data and verifying the first hypothesis which states that "the same factors that affect traction and driving people to travel to war zones," according to a Likert t-test was used to estimate the average answers. Discussion and Results To test the second hypothesis, which states that "tangible and intangible factors affect the trips to war zones, equally important", the Friedman test was used to test the results and it showed intangible factors. Among the factors that affect the motivational drive operational areas of Khuzestan province as a tourist destination of students, the highest average ratings related to Intangible and tangible factors. The tension between motivational factors affects the operational areas of Khuzestan province as a tourist destination of students, the highest mean rank order of search, social, and psychological factors, physical factors, and these factors in order of highest priority motivational factors are in tension. Conclusions For pull and push factors that influence students to travel to operational areas of Khuzestan province , using the spss software the requirements were analyzed through which the first hypothesis was confirmed . The journey of these factors can affect the operational areas of Khuzestan province. Test results for the second hypothesis suggests that the motivating factors that thrust, intangible factors are more effective on the journey of the operational areas of Khuzestan province. For the third hypothesis and the stretching of the highest points of the search, the social, the psychological and physical factors like revolution and war are introduced to them and tell them the realities of war. | ||
| کلیدواژه‌ها [English] | ||
| domestic tourists, motivation, push factors, pull factors, consumer behavior | ||
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