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بدری, سیدعلی, رضوانی, محمدرضا, ترابی, ذبیح‌الله, ملکان, احمد. (1394). متا سوات، ابزاری استراتژیک برای برنامه‌ریزی گردشگری پایدار (مورد مطالعه: روستای میغان). پژوهشنامه مدیریت اجرایی, 4(13), 29-50.
سیدعلی بدری; محمدرضا رضوانی; ذبیح‌الله ترابی; احمد ملکان. "متا سوات، ابزاری استراتژیک برای برنامه‌ریزی گردشگری پایدار (مورد مطالعه: روستای میغان)". پژوهشنامه مدیریت اجرایی, 4, 13, 1394, 29-50.
بدری, سیدعلی, رضوانی, محمدرضا, ترابی, ذبیح‌الله, ملکان, احمد. (1394). 'متا سوات، ابزاری استراتژیک برای برنامه‌ریزی گردشگری پایدار (مورد مطالعه: روستای میغان)', پژوهشنامه مدیریت اجرایی, 4(13), pp. 29-50.
بدری, سیدعلی, رضوانی, محمدرضا, ترابی, ذبیح‌الله, ملکان, احمد. متا سوات، ابزاری استراتژیک برای برنامه‌ریزی گردشگری پایدار (مورد مطالعه: روستای میغان). پژوهشنامه مدیریت اجرایی, 1394; 4(13): 29-50.

متا سوات، ابزاری استراتژیک برای برنامه‌ریزی گردشگری پایدار (مورد مطالعه: روستای میغان)

برنامه ریزی و توسعه گردشگری
مقاله 2، دوره 4، شماره 13، شهریور 1394، صفحه 29-50    اصل مقاله (979.38 K)
نوع مقاله: علمی-پژوهشی
نویسندگان
سیدعلی بدری* ؛ محمدرضا رضوانی؛ ذبیح‌الله ترابی؛ احمد ملکان
دانشگاه تهران
تاریخ دریافت: 12 تیر 1394،  تاریخ بازنگری: 20 شهریور 1394،  تاریخ پذیرش: 25 شهریور 1394 
چکیده
پژوهش حاضر درصدد است تا قابلیت‌ها و مزایای مدل استراتژیک متاسوات را در قالب نرم‌افزار مربوطه در برنامه‌ریزی گردشگری روستایی معرفی نماید. متاسوات بر مبنای تئوری مبتنی بر منابع (RBV) می‌باشد. ‌ این تئوری بر این باور است که منابع و قابلیت‌های منحصربه‌فرد، عامل اصلی مزیت رقابتی مستمر و پایدار را شکل می‌دهند. بر این اساس، مناطق روستایی می‌توانند با برنامه‌ریزی اصولی و شناخت منابع و قابلیت‌های باارزش، تقلیدناپذیر، کمیاب و غیرقابل جایگزین RIO)  (Vنسبت به رقبا، مزیت‌های رقابتی پایدار خود را شناسایی نمایند. روش پژوهش حاضر، توصیفی- تحلیلی و هدف آن کاربردی است. گردآوری داده­ها با استفاده از نظرات10 کارشناس در چند نوبت انجام شده است. به‌طوری‌که به‌استثنای اهداف تحقیق، تمامی مراحل تحقیق با کمک کارشناسان شناسایی و اولویت‌بندی شد. یافته‌های پژوهش نشان می‌دهد متا سوات با اجتناب  از تصمیم‌گیری‌های ذهنی و بهره‌گیری از یک تکنیک سیستماتیک و با دقت بالا می‌تواند بسیاری از کاستی‌ها و نارسایی‌های SWOT را برطرف نماید. از طرف دیگر این مدل سعی دارد با رد دیدگاه توسعه‌ی برون‌زا این نکته راآشکار سازد که توسعه و رقابت پایدار زمانی می‌تواند عملیاتی گردد که مناطق گردشگری از منابع و قابلیت‌های داخلی به بهترین نحوه استفاده نمایند. متا سوات می‌تواند با شناسایی جایگاه روستای موردمطالعه در مقایسه با رقبا در ابعاد رقابتی مختلف، مشخص نمودن میزان ارزشمندی، کمیابی، تقلیدناپذیری، غیرقابل جایگزینی منابع و قابلیت‌ها، بررسی میزان تأثیر عوامل داخلی بر کنترل تهدیدات یا استفاده بهینه از فرصت‌های بیرونی، بررسی میزان تناسب بین اهداف و منابع و قابلیت‌ها نقش سازنده‌ای در استفاده بهینه از مزیت‌های رقابتی گردشگری پایدار در مناطق روستایی ایفا نماید.
کلیدواژه‌ها
متاسوات؛ گردشگری روستایی؛ نظریه‌ی مبتنی بر منابع؛ برنامه‌ریزی راهبردی؛ میغان
عنوان مقاله [English]
META- SWOT: Strategic Tools for Sustainable Tourism Planning {Case Study: Meyghan Village)
نویسندگان [English]
Seyed Ali Badri؛ Mohammad Reza Rezvani؛ Zabih Torabi؛ Ahmad Malekan
چکیده [English]
Extended Abstract
Introduction
In this study, attempt to beside introducing straegic model of  Meta-SWOT in tourism planning in rural areas, survys the strategies of tourism development in Mighan village using this model. Generally, this theory has a inside to outside view to tourism development in rural areas and is seeking to implecaations with extraordinary features.  Hence, a question arise here, what is resource and capabilities of the study areas? What is the place of the study area among it's compititors in view of tourism resources and capabilities? Which resources and capabilities unified the study area from the other compititors? Which one of resources and capabilities of the study area have this potential to affluence external factors (reduction of threatments influences and inhancing futute opportunities).
 
Materials and Methods
In the current study attempt to compare the villages of study area with their competitors according to resource based theory, rare, inimitable and irreplaceable resources and internal capabilities (V) RIO. Research method of the study is analytical and descriptive and its purpose is empirical. Collection of data has been done according to notion of experts in several time. Therefore, all of the steps of the study identified and prioritized helping experts' collaboration excluding determining research purposes.
 
Research Findings
In the first step, the main purposes of the study identified. Because the purposes are not in a same level of importance, experts prioritize them in three levels of high, medium and low. In the step, the resource and capabilities of the village of understudy identified. Because this resource and capabilities have not equal importance level, as a result they evaluated according to their influence on achieving to research purposes.
Because in the next step will be design the competitive map, it is necessary to categorize the main factors and success to two competitive dimension. According to extracted resources and capabilities in the last steps, the two dimension of socio-cultural and ecotourism was selected. In this step, the understudy village compared with its other competitors according to resources and capabilities in a range of very high to very low five. This means that what is the level of our village relation other villages. Respectively, in view of ecotourism, the village of Abar with a score of 3/7 is the greatest rival of understudy village. The next village is Abasich with a weight 3/5 and the village of Ghaleno Kharghan with a weight of 2/9. Also, in the dimension of socio-cultural, Ghaleno Kharghan with a weight of 3/6 is the greatest competitor of our village. The other villages are Abarsich village with the weight of 3/4 and Abar with the weight of 1/72. In this step according to the theory of resource based view, resources and capabilities analysis in a range of quintuple. As mentioned, a valuable criterion does not evaluate. In this step, in addition to external factors, static and dynamic, the level of influence and the possibility of increasing the degree of urgency is evaluate. In this step, asked from experts to evaluate the level of influence of resource and capabilities on external factors. In this step, asked from experts to evaluate the level of influence of resource and capabilities on the research purposes. In fact, strategic fitness calculate according to compression of internal and research purposes.  In fact, strategic fitness calculate according to compression of internal and external factors. In the competitive map, resource and capabilities and external factors analyzed according to three factors: proximity of resource and capabilities with external factors, horizontal and upper side of the size of the bubbles.
 
Conclusion
The research findings shows that, rarest, most inimitable and irreplaceable resources and capabilities of Mighan village are beautiful and unique landscapes and multiple springs and water sources in the village. Also, Factors of maintaining the customs, the expertise and history of the village have the highest strategic fit. On the other hand, the factors of improve laws upstream components to support rural tourism, increase incentives for private sector investment in rural areas and improve living conditions and ultimately increase travel have the highest influence and the factors of reduce the monetary and foreign exchange allocations to improve the living conditions of people and ultimately increase tourism and travel have highest degree of urgency.
 
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کلیدواژه‌ها [English]
META-SWOT, Rural Tourism, resource-based theory, Strategic Planning, Meyghan
آمار
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