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فضلی, نفیسه, رکن الدین افتخاری, عبدالرضا. (1401). سنجش میزان تاثیرگذاری ابعاد کیفیت بر پایداری اقامتگاه های بومگردی (مورد مطالعه: استان تهران). پژوهشنامه مدیریت اجرایی, 11(40), 41-78. doi: 10.22080/jtpd.2022.21451.3541
نفیسه فضلی; عبدالرضا رکن الدین افتخاری. "سنجش میزان تاثیرگذاری ابعاد کیفیت بر پایداری اقامتگاه های بومگردی (مورد مطالعه: استان تهران)". پژوهشنامه مدیریت اجرایی, 11, 40, 1401, 41-78. doi: 10.22080/jtpd.2022.21451.3541
فضلی, نفیسه, رکن الدین افتخاری, عبدالرضا. (1401). 'سنجش میزان تاثیرگذاری ابعاد کیفیت بر پایداری اقامتگاه های بومگردی (مورد مطالعه: استان تهران)', پژوهشنامه مدیریت اجرایی, 11(40), pp. 41-78. doi: 10.22080/jtpd.2022.21451.3541
فضلی, نفیسه, رکن الدین افتخاری, عبدالرضا. سنجش میزان تاثیرگذاری ابعاد کیفیت بر پایداری اقامتگاه های بومگردی (مورد مطالعه: استان تهران). پژوهشنامه مدیریت اجرایی, 1401; 11(40): 41-78. doi: 10.22080/jtpd.2022.21451.3541

سنجش میزان تاثیرگذاری ابعاد کیفیت بر پایداری اقامتگاه های بومگردی (مورد مطالعه: استان تهران)

برنامه ریزی و توسعه گردشگری
مقاله 2، دوره 11، شماره 40، اردیبهشت 1401، صفحه 41-78    اصل مقاله (608 K)
نوع مقاله: علمی-پژوهشی
شناسه دیجیتال (DOI): 10.22080/jtpd.2022.21451.3541
نویسندگان
نفیسه فضلی* 1؛ عبدالرضا رکن الدین افتخاری2
1فارغ التحصیل دانشگاه تربیت مدرس
2استاد/ دانشگاه تربیت مدرس
تاریخ دریافت: 05 اردیبهشت 1400،  تاریخ بازنگری: 18 دی 1400،  تاریخ پذیرش: 23 اسفند 1400 
چکیده
امروزه کیفیت مقاصد گردشگری روستایی و به‌طور خاص اقامتگاه های بومگردی به یک مزیت رقابتی مهم تبدیل شده‌است. بسخن دیگر، اقامتگاه های بومگردی زﻣﺎﻧﻲ ﻣﻲ‌ﺗﻮانند ﺑﻴﺸﺘﺮﻳﻦ ﻣﻄﻠﻮﺑﻴﺖ را ﺑﺮای گردشگران داﺷﺘﻪ ﺑﺎﺷﺪ ﻛﻪ اﻧﺘﻈﺎرات آنان را ﺑﺮآورده ﺳﺎزند. اﻳﻦ اﻧﺘﻈﺎرات در ﻗﺎﻟﺐ اﺑﻌﺎد ﻣﺨﺘﻠﻒ زﻳﺴﺖ‌ﻣﺤﻴﻄﻲ، اﺟﺘﻤﺎﻋﻲ، ﻛﺎﻟﺒﺪی و اﻗﺘﺼـﺎدی ﻣﻌﻨﺎ ﭘﻴﺪا ﻣﻲ‌ﻛﻨﺪ. ﭼﻨﺎﻧﭽﻪ ﻫﺮﻳﻚ از اﻳﻦ ﻋﻮاﻣﻞ در اقامتگاه های بومگردی ﻛﻴﻔﻴﺖ ﻣﻄﻠﻮب را ﻧﺪاﺷـﺘﻪ ﺑﺎﺷﻨﺪ، ﺑﺮ ادراک و اﺣﺴﺎس گردشگر از ﻓﻀﺎ و درﻧﺘﻴﺠﻪ ﺑﺮ ﺳﻄﺢ رﺿﺎﻳﺘﻤﻨﺪی او از مقصد گردشگری ﺗﺄﺛﻴﺮ ﻣﻲ‌ﮔﺬارﻧﺪ. بر این اساس، هدف مطالعه حاضر سنجش میزان تاثیرگذاری ابعاد مختلف کیفیت بر پایداری اقامتگاه های بومگردی استان تهران است. این پژوهش از نوع توصیفی - تحلیلی است. داده‌های تحقیق به روش اسنادی و میدانی گردآوری شده است. پرسش‌نامه محقق‌ساخته بر اساس شاخص‌ها و متغیرهای مطالعه در بین 160 نفر از گردشگران روستایی منتخب در 6 اقامتگاه های بومگردی در استان تهران تکمیل شده‌است. برای تحلیل از آزمون‌های آماری مانند همبستگی، رگرسیون و تحلیل مسیر استفاده شده‌است. نتایج نشان می‌دهد به ترتیب کیفیت کالبدی، کیفیت محیطی، کیفیت اقتصادی و کیفیت اجتماعی – فرهنگی بر پایداری اقامتگاه های بومگردی استان تهران تاثیرگذار هستند.
کلیدواژه‌ها
گردشگری"؛ کیفیت"؛ ابعاد کیفیت"؛ پایداری"؛ اقامتگاه بومگردی
عنوان مقاله [English]
Measuring the Effect of Different Quality Dimensions on the Sustainability of Ecolodge (Case Study: Tehran Province)
نویسندگان [English]
Nafise Fazli1؛ Abdolreza Roknadin Eftekhari2
1Tarbiat Modares
2Professor/ Tarbiat Modars University
چکیده [English]
Today, the quality of rural tourism destinations has become an important competitive advantage. Otherwise Ecolodge can be the most desirable for tourists when they meet their expectations. These expectations are meaningful in terms of different environmental, social, physical and economic dimensions. If any of these factors does not have the desired quality in Ecolodge, they affect the perception and feel of the tourist from space and, consequently, their level of satisfaction from the tourism destination. Accordingly, the aim of this study was to measure the impact of different aspects of quality on the sustainability ofEcolodge in Tehran province. This research is descriptive-analytic. Data were collected by documentary and field studies. The researcher-made questionnaire was completed based on indicators and study variables among 160 selected rural tourists in 6 Ecolodge in Tehran province. For statistical analysis, statistical tests such as correlation, regression and path analysis have been used. The results show that in terms of physical quality, environmental quality, economic quality and socio-cultural quality, they affect the sustainability of Ecolodge in Tehran province.
کلیدواژه‌ها [English]
Tourism ", quality, ", sustainability, "Ecolodge " "
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آمار
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