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تحلیل وبومتریک وب سایتها و منابع اطلاعاتی گردشگری، مطالعه موردی اصفهان | ||
برنامه ریزی و توسعه گردشگری | ||
مقاله 3، دوره 11، شماره 41، تیر 1401، صفحه 73-101 اصل مقاله (488.07 K) | ||
نوع مقاله: علمی-پژوهشی | ||
شناسه دیجیتال (DOI): 10.22080/jtpd.2022.23107.3659 | ||
نویسندگان | ||
ملیکا ابن یمینی1؛ روزبه میرزائی* 2؛ محمد حسن زال3 | ||
1کارشناس ارشد مدیریت بازاریابی جهانگردی | ||
2عضو هیات علمی دانشگاه مازندران | ||
3مدیریت جهانگردی | ||
تاریخ دریافت: 19 بهمن 1400، تاریخ بازنگری: 26 فروردین 1401، تاریخ پذیرش: 04 اردیبهشت 1401 | ||
چکیده | ||
چکیده امروزه بازاریابی دیجیتال بر بستر شبکه های اجتماعی و وب سایت های گردشگری به عنوان منابع اطلاعاتی اصلی گردشگری، استراتژی محوری بازاریابی سازمان های مدیریت مقصد و کسب و کارهای پیشرو این حوزه جهت ارائه تصویر مقصد مناسب و معرفی قابلیتهای این مقاصد در راستای جذب گردشگران در بازارهای رقابتی به حساب می آید. از اینرو شناسایی دقیق منابع اطلاعاتی اثربخش از اهمیت بالایی در بازاریابی مقاصد گردشگری برخوردار است. هدف اصلی این مطالعه شناسایی منابع اطلاعاتی مناسب مقاصد گردشگری با استفاده از تحلیل وبومتریک و با بررسی مطالعه موردی اصفهان است. شناسایی کلمات کلیدی به سه روش تجربی، کلمات مرتبط با گردشگری و تحلیل فنی صورت گرفت. سپس با استفاده از روش PSI، 15 کلمه کلیدی نهایی انتخاب شدند و سپس شناسایی و رتبه بندی 39 وب سایت و شبکه مجازی ارائه دهنده منابع اطلاعاتی مرتبط با اصفهان بر اساس این کلید واژهها انجام گرفت. بر این اساس وب سایتهای YouTube و Facebook در رتبه اول و دوم وب سایت های حاوی منابع اطلاعاتی مرتبط با اصفهان قرار گرفتند. دستاوردهای نظری و عملی این پژوهش و توصیه های مرتبط با آن در بخش پایانی مقاله ارائه گردیده است. | ||
کلیدواژهها | ||
وبومتریک؛ گردشگری؛ شبکههای اجتماعی؛ منابع اطلاعاتی؛ اصفهان | ||
عنوان مقاله [English] | ||
Webometric Analysis of Tourism Websites and Information Resources,, Isfahan as a case study | ||
نویسندگان [English] | ||
Melika Ebneyamini1؛ Roozbeh Mirzaei2؛ Mohamad hassan zaal3 | ||
1MSc of tourism marketing management | ||
3university of mazandaran | ||
چکیده [English] | ||
Today, digital marketing based on social networks and tourism websites are considered as the primary sources of tourism information, the central marketing strategy of destination management organizations and leading businesses in this field, to provide a suitable destination image and introduce the capabilities of these destinations to attract tourists in competitive markets. Therefore, accurate identification of effective information sources is of great importance in marketing tourism destinations. The main purpose of this study is to identify the appropriate information sources for tourism destinations using webometric analysis and by examining Isfahan as the case study. Keywords were identified by three methods: experimental, tourism-related words, and technical analysis. Then, using the PSI method, 15 final keywords were selected, and then the identification and ranking of 39 websites and virtual networks providing information resources related to Isfahan were made based on these keywords. This research's theoretical and practical achievements and related recommendations are presented in the final section of the article. | ||
کلیدواژهها [English] | ||
Webometrics, Tourism, Social Networks, Information Resources, Isfahan | ||
مراجع | ||
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