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تاثیر هوش تجاری بر کیفیت تصمیم گیری کارآفرینان با متغیر میانجی کیفیت اطلاعات، کیفیت داده و نوآوری | ||
پژوهشنامه مدیریت اجرایی | ||
دوره 14، شماره 28، اسفند 1401، صفحه 229-253 اصل مقاله (545.07 K) | ||
نوع مقاله: مدیریت کارآفرینی( مدیریت کسبوکار، فرایندهای کسبوکار، سیاستهای کارآفرینانه، کارآفرینی سازمانی، اکوسیستم کارآفرینی، فضای کسبوکار، مدلهای کسبوکار، چرخه حیات کسب و کارها، . . . ) | ||
شناسه دیجیتال (DOI): 10.22080/jem.2022.21670.3572 | ||
نویسنده | ||
مجید فانی* | ||
استادیار، گروه مدیریت، واحد بابل، دانشگاه آزاد اسلامی، بابل، ایران | ||
تاریخ دریافت: 09 خرداد 1400، تاریخ بازنگری: 19 مرداد 1400، تاریخ پذیرش: 19 مرداد 1400 | ||
چکیده | ||
مهمترین نیاز یک کارآفرین، داشتن اطلاعات دقیق برای اتخاذ تصمیم درست می باشد. هوش تجاری از طریق پشتیبانی از تصمیم گیری در تمامی سطوح سازمانی باعث بالابردن کارایی و اثربخشی سازمان شده و موجبات توسعۀ پایدار خواهد گشت. هدف پژوهش حاضر، بررسی تاثیر هوش تجاری بر کیفیت تصمیم گیری کارآفرینان با توجه به نقش متغیرهای میانجی کیفیت داده، کیفیت اطلاعات و نوآوری است. جامعه آماری در تحقیق حاضر شامل کارآفرینان فعال در اتاق بازرگانی استان مازندران می باشد. پرسشنامه بصورت تصادفی به تعداد 285 مورد جمع آوری گردید. برای بررسی تحلیل داده ها از مدل سازی معادلات ساختاری واریانس محور از نرم افزار Mplus استفاده شد. نتایج نشان می دهد که تاثیر مثبت و معناداری بین متغیرهای هوش تجاری، کیفیت اطلاعات، کیفیت داده و نوآوری بر کیفیت تصمیم گیری کارآفرینان وجود دارد. همچنین نتایج حاکی از آن است که متغیرهای کیفیت اطلاعات، کیفیت داده و نوآوری نقش میانجی جزیی بین دو متغیر هوش تجاری و کیفیت تصمیم گیری کارآفرینان دارند. در نتیجه مهمترین نیاز یک کارآفرین، داشتن اطلاعات دقیق برای اتخاذ تصمیمات درست می باشد و کارآفرینان به استفاده از ابزارهای اطلاعاتی مانند هوش تجاری، کیفیت اطلاعات، کیفیت داده و نوآوری می توانند تصمیمات درست را اتخاذ نمایند. | ||
کلیدواژهها | ||
هوش تجاری؛ کیفیت تصمیم گیری کارآفرینان؛ کیفیت اطلاعات؛ کیفیت داده؛ نوآوری | ||
موضوعات | ||
مدیریت استراتژیک؛ مدیریت کارآفرینی | ||
عنوان مقاله [English] | ||
The impact of business intelligence on the decision-making quality of entrepreneurs with the mediating variables of information quality, data quality and innovation | ||
نویسندگان [English] | ||
Majid Fani | ||
Assistant Professor, Department of business management, Babol Branch, Islamic Azad University, Babol, Iran | ||
چکیده [English] | ||
The most important need of an entrepreneur is to have accurate information to make the right decision. Business intelligence, through decision support at all levels of the organization, will increase the efficiency and effectiveness of the organization and lead to sustainable development. The purpose of this study is to investigate the effect of business intelligence on the quality of entrepreneurs' decisions with respect to the mediating variables of data quality, information quality and innovation. The statistical population in the present study includes Commerce Chamber active entrepreneurs of Mazandaran Province. The questionnaire was randomly collected from 285 items. To analyse the data, modelling of variance-based structural equations using Mplus software was used. The results show that there is a positive and significant effect between the variables of business intelligence, information quality, data quality and innovation on the quality of entrepreneurs' decisions. The results also indicate that the variables of information quality, data quality and innovation have a partially mediated role between the two variables of business intelligence and quality of entrepreneurs' decisions. As a result, the most important need of an entrepreneur is to have accurate information to make the right decisions, and entrepreneurs can make the right decisions by using information tools such as business intelligence, information quality, data quality and innovation. | ||
کلیدواژهها [English] | ||
Business intelligence, the decision-making quality of entrepreneurs, information quality, data quality, innovation | ||
مراجع | ||
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