آمار
| تعداد نشریات | 28 |
| تعداد شماره‌ها | 391 |
| تعداد مقالات | 3,810 |
| تعداد مشاهده مقاله | 6,243,710 |
| تعداد دریافت فایل اصل مقاله | 4,580,026 |
تحلیل رضایتمندی مردم از کیفیت پارک‌های شهری گردشگرپذیر در شهرهای کوچک، نمونه مطالعه پارک سرچشمه شهر خوانسار | ||
| برنامه ریزی و توسعه گردشگری | ||
| مقاله 6، دوره 11، شماره 42، آبان 1401، صفحه 113-138 اصل مقاله (645.21 K) | ||
| نوع مقاله: علمی-پژوهشی | ||
| شناسه دیجیتال (DOI): 10.22080/jtpd.2022.23134.3662 | ||
| نویسندگان | ||
| محمدرضا حقی1؛ احسان حیدرزاده* 2 | ||
| 1استادیار شهرسازی، گروه معماری، دانشکده فنی و مهندسی، دانشگاه رازی، کرمانشاه، ایران | ||
| 2گروه شهرسازی، دانشکده هنر و معماری، دانشگاه خلیج فارس، بوشهر، ایران | ||
| تاریخ دریافت: 16 اردیبهشت 1401، تاریخ بازنگری: 11 مرداد 1401، تاریخ پذیرش: 27 شهریور 1401 | ||
| چکیده | ||
| زمینه و هدف: امروزه خدمات گسترده‌تری از پارک‌های بزرگ شهری انتظار می‌رود به‌طوری‌که برخی از آن‌ها نقش جاذبه‌ای گردشگری را نیز ایفا می‌کنند. از همین‌رو، در پژوهش حاضر، پارک سرچشمه در شهر خوانسار به عنوان یک پارک گردشگرپذیر انتخاب و به ارزیابی رضایتمندی مردم از خدمات آن پرداخته شده است. روش‌شناسی: پژوهش حاضر، توصیفی-تحلیلی و مبتنی بر مطالعات اسنادی و پیمایش میدانی است. داده‌ها به کمک 400 پرسش‌نامه و با توزیع در میان مراجعه‌کنندگان به پارک سرچشمه گردآوری شده است. در ادامۀ داده‌ها در نرم‌افزار SPSS وارد شده و به کمک مدل تحلیل عاملی اکتشافی و رگرسیون چندمتغیره خطی مورد تحلیل قرار گرفته‌اند. یافته‌ها: مطابق مدل تحلیل عاملی، کیفیت پارک‌های گردشگرپذیر در 9 عامل شامل «سرزندگی»، «خدمات پایه»، «آرامش و فرح‌بخشی»، «منحصربه‌فردی»، «مأمن خانوادگی»، «مدیریت و نگهداری»، «محرک پویایی»، «تسهیلات مکمل» و «زیست‌بوم طبیعی» دسته‌بندی می‌شوند. همچنین بر اساس مدل رگرسیون چندمتغیره خطی، عوامل خدمات پایه، مأمن خانوادگی و محرک پویایی بیشترین تأثیر را بر رضایت مراجعه‌کنندگان به این گونه پارک‌ها دارند. نتیجه‌گیری و پیشنهادها: ضعف پارک مورد بررسی در دو عامل مدیریت و نگهداری و محرک پویایی بوده است و پیشنهادها باید در راستای ارتقای شاخص‌های این عوامل باشد. از جمله پیشنهادها برای بهبود این عوامل می‌توان به تبدیل خیابان سرچشمه به پیاده‌راه به‌ویژه در ایام پرمراجعه، تعبیۀ وسایل و تجهیزات ورزشی در هم‌جواری محیط بازی کودکان، تعبیۀ مسیرهای دوچرخه‌سواری درون پارک و مسیرهای منتهی به آن و برپایی نمایشگاه‌های فصلی در پارک اشاره نمود. نوآوری و اصالت: استفاده از مدل‌های آماری جدید و کاربست بیش از 50 شاخص جهت ارزیابی، مهم‌ترین تفاوت‌های این پژوهش با پژوهش‌های پیشین است. | ||
| کلیدواژه‌ها | ||
| رضایت از خدمات؛ پارک شهری؛ پارک گردشگری؛ فضای سبز؛ شهر خوانسار | ||
| عنوان مقاله [English] | ||
| Analysis of People’s Satisfaction about Quality of Tourist Urban Parks in Small Cities, Case Study: Sarcheshmeh Park in Khansar City | ||
| نویسندگان [English] | ||
| Mohammad Reza Haghi1؛ ehsan heidarzadeh2 | ||
| 1Department of Architecture, Faculty of Engineering, Razi University, Kermanshah, Iran. | ||
| 2urbanism department, faculty of art and architecture, persian gulf university, bushehr, iran | ||
| چکیده [English] | ||
| Context and Purpose: Nowadays, more extensive services are expected from large city parks in a way that some of them also play the role of tourist attractions. Therefore, in the present research, Sarcheshmeh Park in Khansar City has been selected as a tourist park and the satisfaction of people with its services has been evaluated. Design/methodology/approach: The current research is descriptive-analytical. The data was collected with 400 questionnaires which were distributed among the visitors of Sarcheshmeh Park. Next, the data were analyzed with an exploratory factor analysis model and linear multivariate regression. Findings: According to the factor analysis model, the quality of tourist parks is categorized into 9 factors including "vitality", "basic services", "peace and joy", "unique to an individual", "family safe", "management and maintenance", "dynamic stimulus", "complementary facilities", and "natural ecosystem". Also, based on the linear multivariate regression model, the factors of basic services, family safety, and dynamic stimulus have the greatest impact on the satisfaction of visitors with these parks. Conclusion: The weakness of the investigated park is in the two factors of management and maintenance and dynamic stimulus. Among the suggestions to improve these factors, Sarcheshmeh Street can be turned into a pedestrian street, especially during busy days, installing sports equipment in the vicinity of the children's playground, installing bicycle paths in the park and the paths leading to it, and setting up seasonal exhibitions in the park. Originality/value: Utilizing new statistical models and the use of more than 50 indicators for evaluation are the most important differences between this research and previous studies. | ||
| کلیدواژه‌ها [English] | ||
| Service’s Satisfaction, Urban Park, Tourist Park, Green Space, Khansar City | ||
| مراجع | ||
|
A.Hamilton, J., & L.Crompton, J. 1991. Identifying the dimensions of service quality in a park context, Journal of environmental management, 32: 211-220. Abbas, L., Lari, D., Iyanna, Sh., & Jabeen, F. 2020 Islamic and Muslim tourism: service quality and theme parks in the UAE, Tourism Review, 75(2): 402-413. Ahangari, Sh., Musazadeh, Ch., Mohammadi, R., 2013. Prioritization of Citizens' Satisfaction Indicators of Parks and Urban Green Spaces, Quarterly Journal of Geography and Environmental Studies, 2(7): 7-20 (in Persian). Ahmadi, S., Asgari Dehabadi, H., 2015. Investigating the Relationship between Service Quality, Satisfaction, Trust and Loyalty among Customers, Journal of Development and Transformation Management, 23: 20-20 (in Persian). Alabbas, W., & Polat, A. 2018. Comparison of Park Users’ Satisfaction in The Example of Konya and Kirkuk Cities, Selcuk Journal of Agriculture and Food Sciences, 32(3): 440-448. Alavi, S. A., Grossi, A., Shahrokhi Far, Z., Nasiri Majd, S., 2016. An Analysis of the Quantitative and Qualitative Status of Urban Green Space with Emphasis on Measuring the Satisfaction of Nazarabad Residents, Sustainable Architecture and Urban Planning, 4(2): 42-31 (in Persian). Ali, F., Kim, W., Li, J., & Jeon, H. 2018. Make it delightful: Customers' experience, satisfaction and loyalty in Malaysian theme parks, Journal of Destination Marketing & Management, 7: 1-11. Bahriny, F., & Bell, S. 2020. Patterns of Urban Park Use and Their Relationship to Factors of Quality: A Case Study of Tehran, Iran, Sustainability, 12(1560): 1-33. Bazi, Kh., Samii, J., Shiravand, M., Memari, A., 2020. Evaluating Citizens' Satisfaction with the Quality of Urban Parks, Geographical Thought, 12(23): 86-67 (in Persian). Crilley, G., Weber, D., & Taplin, R. 2012. Predicting Visitor Satisfaction in Parks: Comparing the Value of Personal Benefit Attainment and Service Levels in Kakadu National Park, Australia, Visitor Studies,15(2): 217–237. Dinarvandi, M., Jafari, H., Salehi, A., Helper, A., Tasa, H., 2013. Health, Safety and Environment Management in Urban Parks, Environmental Science, 39(3): 90-75 (in Persian). Eng, T., & Niininen, O. 2005. An integrative approach to diagnosing service quality of public parks, Journal of Services Marketing, 19(2): 70–80. Fletcher, D., & Fletcher, H. 2003. Manageable Predictors of Park Visitor Satisfaction: Maintenance and Personnel, Journal of Park and Recreation Administration, 21(1): 21-37. Hami, A., Faraji, S., Emami, F., 2018. Evaluation of effective indicators in the planning of regional parks in the city of Tabriz, Journal of Physical Development Planning, 3(4): 112-93 (in Persian). Hasani, M., Sakieh, Y., & Khammar, S. 2017. Measuring satisfaction: analyzing the relationship between sociocultural variables and functionality of urban recreational parks, Environment Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, 19: 2577-2594. Jin, R., Chen, K. 2021. Impact of Value Cocreation on Customer Satisfaction and Loyalty of Online Car-Hailing Services, Journal of Theoretical and Applied Electronic Commerce Research, 16: 432–444. K. Fotiadis, A., & A. Vassiliadis, Ch. 2016. Service Quality at Theme Parks, Journal of Quality Assurance in Hospitality & Tourism, 17(2): 1-14. Karami, F., Zeynali, B., 2015. Product quality of tourist destinations, tourist satisfaction and tourist future; (Case study, Ail Goli Park, Tabriz), Journal of Geographical Space, 15(51): 119-97 (in Persian). Khaleghpanah, R., Universal, p., Khorasani, N., Goshtasb, H., 2019. Predicting Model of Citizens' Satisfaction with Urban Parks Using Artificial Neural Network, Natural Environment, Natural Resources of Iran, 72(2): 250-239 (in Persian). Kothencz, G., & Blaschke, T. 2017. Urban parks: Visitors’ perceptions versus spatial indicators, Land Use Policy, 64: 233–244. Lee, S., Jeong, E., & Qu, K. 2020. Exploring Theme Park Visitors’ Experience on Satisfaction and Revisit Intention: A Utilization of Experience Economy Model, Journal of Quality Assurance in Hospitality & Tourism, 21(4): 474-497. Liu, R., & Xiao, J. 2021. Factors Affecting Users’ Satisfaction with Urban Parks through Online Comments Data: Evidence from Shenzhen, China, International Journal of Environmental Research and Public Health, 18(253): 1-22. Malik, A., Zubair, M., & Manzoor, S. 2021. Valuing the invaluable: park visitors’ perceived importance and willingness to pay for urban park trees in Pakistan, Ecosphere, 12(1): 1-14. Maniruzzaman, K.M., Alqahtany, A., Abou-Korin, A., & S. Al-Shihri, F. 2021. An analysis of residents’ satisfaction with attributes of urban parks in Dammam city, Saudi Arabia, Ain Shams Engineering Journal, In Press, Pub Date: 2021-03-05, DOI: 10.1016/j.asej.2020.11.020. Mohammadpour, S., Rahimi, A., Abbasian, F., Aghnaei, N. 2021. Assessing the factors affecting tourist's satisfaction with tourism destinations (case: Ab'o Atash park). Journal of Tourism Planning and Development, 10(38): 35-57 (in Persian). Mokhtari, S., Hosseini Goushe, S., Hosseini Fouladi, Sh., Ivanbagha, R., Hosseini Ahagh, M., Khammar, A., & Poursadeqiyan, M. 2019. Health, Safety, and Environmental Status of the Urban Parks in Iran: A Systematic Review, Health in Emergencies & Disasters Quarterly, 4(4): 179-184. Moradian, A., Rakhshandeh Ro, M., Abdullah Zadeh Fard, A., 2019. Assessing the role of urban parks in the social sustainability of cities, Quarterly Journal of Urban Research and Planning, 10(37): 128-113 (in Persian). Naser, M., Mohammadi, A., 2016. Evaluating Citizens' Satisfaction with the Quality of Urban Parks (Case Study: Ahar City Parks), Quarterly Journal of Urban Management Studies, 8(20): 56-43 (in Persian). Ping Kuo, H., & Li Wu, K. 2014. The Influence of Service Quality on Customer Satisfaction in Theme Parks Design of Taiwan, Advanced Materials Research, 1008: 1543-1547. Pourahmad, A., Habibian, B., 2018. Evaluation of effective factors on the level of people's satisfaction with the parks of Ahvaz city with the satisfaction-importance model, Quarterly Journal of Spatial Planning (Geography), 8(2): 80-61 (in Persian). Ramezanzadeh, M., Mirzaei, R., Ghanbari, R. 2020. Aesthetic Quality, Service Quality and Positive Experience on the Loyalty of Tourists (Case Study: savadkoh Forest Areas). Journal of Tourism Planning and Development, 8(31): 39-53 (in Persian). Rigolon, A. 2016. A complex landscape of inequity in access to urban parks: A literature review, Landscape and Urban Planning, 153: 160–169. Rodger, K., H. Taplin, R., & A. Moore, S. 2015. Using a randomized experiment to test the causal effect of service quality on visitor satisfaction and loyalty in a remote national park, Tourism Management, 50: 172-183. Saayman, M., Martı´n, J., & Roma´n, C. 2016. There is no fuzziness when it comes to measuring service quality in national parks, Tourism Economics, 22(6): 1207–1224. Sadeghian, M., & Vardanyan, Zh. 2015. A Brief Review on Urban Park History, Classification and Function, International Journal of Scientific & Technology Research, 4(11): 120-124. Sanaeimoghadam, S., Rahmani, B., Moridsadat, P., Taheri, N. 2020. Modeling the Impacts of Environmental Quality on Tourism Destinations on Tourist Satisfaction in Rural Areas Case study: Central part of Dena city. Journal of Tourism Planning and Development, 9(33): 47-70 (in Persian). Sayadnia, H., Mo'menpour Akordi, Q., Bahmani, S., Rasooli, S., 2017. An Analysis of the Role of Urban Parks in Improving the Quality of Urban Life, Quarterly Journal of New Research in Geographical Sciences, Architecture and Urban Planning, 7: 249-220 (in Persian). Shie, A., Habibi, K., Haghi, M., 2013. Assessing the condition of the central fabric of small towns to create sidewalks, Haft Hesar Magazine, 6(2): 54-43 (in Persian). Sivalioglu, P., & Berkoz, L. 2016. Relationship between place attachment and user satisfaction at some national parks in Turkey, AZITU Journal of Faculty of Architecture, 13(1): 171-181. Tabari Kouchaksarai, S., Leghai, H., Hosseini, S., 2012. Evaluation of Ghaemshahr urban parks and optimizing their usability for citizens, Environmental Planning Quarterly, 5(19): 98-75 (in Persian). Taylor, L., H. Leckey, E., J. Lead, P., & F. Hochuli, D. 2020. What Visitors Want from Urban Parks: Diversity, Utility, Serendipity, Frontiers in Environmental Science, 8: 1-12. Teeroovengadum, V. 2022. Service quality dimensions as predictors of customer satisfaction and loyalty in the banking industry: moderating effects of gender, European Business Review, 34(1): 1-19. Truong, N., Dang-Pham, D., Nkhoma, M. 2020. Service innovation, customer satisfaction and behavioural intentions: a conceptual framework, Journal of Hospitality and Tourism Technology, 11(3): 529-542. Ul Hadi, N., Aslam, N., & Gulzar, A. 2019. Sustainable Service Quality and Customer Loyalty: The Role of Customer Satisfaction and Switching Costs in the Pakistan Cellphone Industry, Sustainability, 11(2408): 1-17. Wu, G., Liang, L., Gursoy, D. 2021. Effects of the new COVID -19 normal on customer satisfaction: Can facemasks level off the playing field between average-looking and attractive-looking employees?, International Journal of Hospitality Management, 97: 1-12. Yaghfuri, H., Paydari, A., Sanjari, A., 2015. Distribution of parks and their quality assessment in cities using VIKOR model, Environmental Management Quarterly, 31: 145-123 (in Persian). Yu, B., Che, Sh., Xie, Ch., & Tian, Sh. 2018. Understanding Shanghai Residents’ Perception of Leisure Impact and Experience Satisfaction of Urban Community Parks: An Integrated and IPA Method, Sustainability, 10(1067): 1-17. | ||
|
آمار تعداد مشاهده مقاله: 84 تعداد دریافت فایل اصل مقاله: 63 |
||