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بررسی عوامل موثر بر استقرار تولید اجتماعی در صنعت پوشاک ایران با استفاده از تکنیک دیمتل-ای اس ام فازی | ||
| پژوهشنامه مدیریت اجرایی | ||
| دوره 15، شماره 30، بهمن 1402، صفحه 7-37 اصل مقاله (1.58 M) | ||
| نوع مقاله: مدیریت تولید و عملیات (برنامه‌ریزی تولید، چابکی، پایداری، ناب، سبز، برون‌سپاری، زنجیره تأمین، زنجیره ارزش، کیفیت، بهره وری، صنعت چهار و ابعاد آن، . . .) | ||
| شناسه دیجیتال (DOI): 10.22080/jem.2023.19285.3273 | ||
| نویسندگان | ||
| هادی اسماعیلی آهنگرکلایی1؛ عبدالحمید صفایی قادیکلایی* 2؛ محمد ولیپور خطیر3؛ ایرج مهدوی4 | ||
| 1دانشکده اقتصاد | ||
| 2عضو هیات علمی دانشگاه مازندران | ||
| 3عضو هیات علمی دانشگاه مازندران | ||
| 4استاد و عضو هیات علمی دانشگاه علوم و فنون | ||
| تاریخ دریافت: 30 تیر 1399، تاریخ بازنگری: 26 آذر 1400، تاریخ پذیرش: 02 مهر 1402 | ||
| چکیده | ||
| امروزه تولید در صنعت پوشاک، با تغییرات سریع و مداوم در نیازهای مشتری روبرو است. با افزایش تمایل به شخصی سازی پوشاک توسط مشتریان، پارادایم تولید از یکسو به سمت اجتماعی شدن -استفاده از طرحهای شخصی و اعمال سلایق شخصی مشتریان در لحظه تولید -برای کاهش جریان محصولات برگشتی روی آورده است و از سوی دیگر در جهت عدم تمرکز در تولید-استفاده از منابع تولیدی توزیع شده با قابلیت اشتراک گذاری- برای ایجاد انعطاف پذیری عملیاتی و اقتصادی تر شدن تولید سفارشی در حال تغییر است (لانز و همکاران، 2019). تولید اجتماعی یک پارادایم جدید در سیستم های تولیدی است که به صورت غیرمتمرکز، مشارکتی، خدمت گرا، مبتنی بر جمعی سپاری، هوشمند و سفارشی است. در تولید اجتماعی پوشاک، مشتری می تواند در کل چرخه حیات یک محصول شخصی سازی شده اعمال نظر کند و تولید کنندگان مختلف نیز از طریق منابع تولیدی به اشتراک گذاشته شده خود در پلتفرم های جمع سپاری می توانند در تولید محصول درخواستی مشتری مشارکت داشته باشند. پژوهش حاضر از نظر هدف، کاربردی بوده و هدف آن شناسایی عوامل موثر بر استقرار سیستم تولید اجتماعی در صنعت پوشاک ایران و تحلیل روابط بین عوامل و نیز الویت بندی استقرار است. همچنین، در این مقاله برای شناسایی و بررسی رابطه متقابل بین عوامل از روش دیمتل-ای اس ام فازی استفاده گردیده است. در نتیجه و عواملی چون "آموزش"، "پلتفرم تولید ابری"، "پلتفرم پیکربندی و سازماندهی" و "مدیریت سیستم های اطلاعاتی و اشتراکی" بیشترین اثرگذاری را بر سیستم خواهند داشت. از طرف دیگر عوامل "مدیریت روابط تولیدی همکارانه"، "شبکه های اجتماعی"و " مدیریت ارتباط اجتماعی با مشتریان" بیشترین اثرپذیری را در سیستم تولید اجتماعی پوشاک دارند. | ||
| کلیدواژه‌ها | ||
| تولید اجتماعی؛ تولید اشتراکی؛ دیمتل؛ مدلسازی ساختاری تفسیری؛ صتعت پوشاک | ||
| موضوعات | ||
| مرزهای نوظهور دانش در مدیریت اجرایی | ||
| عنوان مقاله [English] | ||
| Analysis of impacting factors on implementation of social manufacturing in apparel industry in Iran using DEMATEL-ISM method | ||
| نویسندگان [English] | ||
| Hadi Esmaeili Ahangarkolaei1؛ Mohammad Valipour Khatir3؛ Iraj Mahdavi4؛ | ||
| 1Faculty of Economic and administrative science | ||
| 3Faculty member of university of Mazandaran | ||
| 4faculty member | ||
| چکیده [English] | ||
| Today, production, especially in the clothing industry, is undergoing rapid and continuous changes in customer needs. With the increasing customization of products, the production paradigm has shifted to increasing decentralization and socialization. Social manufacturing is a new paradigm in production systems that is decentralized, participatory, service-oriented, collectively-based, intelligent, and customized. In social production, the active customer is identified as a person who is both producer and consumer, and can contribute to the entire life cycle of a personalized product. This study seeks to explain the factors affecting the establishment of a social manufacturing system in the Iranian clothing industry. The purpose of this study is practical and the effective factors on the establishment and implementation of social manufacturingn system were identified by studying the literature and opinions of experts. 21 factors influencing the establishment of this system in the Iranian clothing industry were confirmed. In this paper, a fuzzy Dematel-ISM method is used to identify and investigate the interrelationship between criteria and to classify them. As a result, "shared production business model design" and "production credibility assurance" as well as the "macro clothing industry plan" have the most interaction with other factors such as "training", "cloud manufacturing platform", "configuration and organization platform" and "managing information system and shared data" will have the most impact on the system. On the other hand, factors such as "collaborative production management", "social networks", and "customer social relationship management" are the most influenced by the social production system. | ||
| کلیدواژه‌ها [English] | ||
| Social Manufacturing, Shared production, Dematel-ISM, Apparel industry | ||
| مراجع | ||
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