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توسعه مدل سنجش عوامل کشش و رانش در گردشگری اسبسواری (مورد مطالعه: شهرستان گنبدکاووس) | ||
برنامه ریزی و توسعه گردشگری | ||
مقاله 5، دوره 12، شماره 46، آبان 1402، صفحه 119-143 اصل مقاله (1.12 M) | ||
نوع مقاله: علمی-پژوهشی | ||
شناسه دیجیتال (DOI): 10.22080/jtpd.2023.24009.3725 | ||
نویسندگان | ||
محمد غفاری* 1؛ میثم شفیعی رودپشتی2؛ مجتبی چشمی3؛ نیلوفر فلاحی3 | ||
1دانشگاه تهران پردیس فارابی | ||
2هیات علمی گروه مدیریت پردیس فارابی دانشگاه تهران | ||
3دانشکده مدیریت و حسابداری، دانشکدگان فارابی دانشگاه تهران | ||
تاریخ دریافت: 13 مرداد 1401، تاریخ بازنگری: 19 بهمن 1401، تاریخ پذیرش: 05 مهر 1402 | ||
چکیده | ||
زمینه و هدف: هدف این پژوهش توسعه مدل سنجش عوامل کشش و رانش در گردشگری اسبسواری شهرستان گنبدکاووس است. روش شناسی: تحقیق از نظر هدف کاربردی و از نظر شیوههای جمعآوری دادهها توصیفی-پیمایشی است. جامعه آماری شامل آن دسته از گردشگران ورزشی سفرکرده به شهرستان گنبد است که در بهار و پاییز 1400 در دسترس پژوهشگر قرار دارند و بر اساس فرمول کوکران در سطح خطای ۵ درصد، حجم نمونه برابر با ۱۶۸ نفر است. برای جمعآوری دادهها از دو ابزار کتابخانهای و میدانی شامل پرسشنامه محقق ساخته دارای ۸۹ سؤال برای متغیرهای عوامل کشش (۴۶ سؤال) و عوامل رانش (۴۳ سؤال) استفاده گردیده است. پایایی پرسشنامه با استفاده از ضریب آلفای کرونباخ و روایی با استفاده از روایی محتوایی، تحلیل عاملی، روایی همگرایی و افتراقی تأیید شد. جهت یافتن روابط بین متغیرهای پژوهش، از مدلیابی معادلات ساختاری با استفاده از نرمافزار PLS و SPSS 24 استفاده شد. یافته ها: طبق نتایج معادلات ساختاری، عوامل رانشی شامل فرار از آلودگی و ترافیک، رهایی و گریز از فشارهای زندگی و روانی و کسب آرامش و کاهش استرس، آشنایی با افراد جدید، لذت بردن از جاذبههای گوناگون و کسب اطلاعات، تجربه زندگی جدید، اشتراک گذاشتن تجربیات، به دست آوردن شور، نشاط و هیجان، تمرین ورزش، طرفداری یا شرکت در مسابقه، جفتیابی اسب، جایگاه مذهبی، افزایش آگاهی از دستورالعملها و آشنایی با ورزش و همچنین عوامل کششی شامل امنیت مقاصد، پتانسیلها و امکانات موجود در مقصد، آبوهوای مناسب، مطلوبیت زیاد خدمات ارائهشده، خدمات بهداشتی، مهماننوازی، رویدادهای اسب، زیرساختها و امکانات سوارکاری، حمایت قانونی از اسبسواری، جاذبههای گردشگری با اسب، مسابقات سطح بالا اسبدوانی، خدمات درمانی ویژه اسب، برگزاری تورهای آموزش حوزه اسب، تجهیزات و خدمات مالی ورزش سوارکاری و معماری مجموعه سوارکاری تأثیر مثبت و معناداری بر گردشگری اسبسواری دارد. نتیجه گیری و پیشنهادات: با توجه به یافتههای پژوهش، پیشنهاد میشود ذینفعان و مسئولان گردشگری استان گلستان با افزایش و بهبود زیرساختهای بهداشتی و اقامتی، طراحی رویدادهای جذاب و افزایش تبلیغات آگاهیبخش و ایجاد زیرساختهای حمل و نقل مناسبتر استقبال عمومی نسبت به بخش گردشگری اسبسواری در استان گلستان را بهبود بخشند. نوآوری و اصلات: پژوهش حاضر، به بررسی عوامل کششی و رانشی که گردشگران را به شرکت در رویدادهای اسبسواری جذب میکند، میپردازد؛ موضوعی که به ویژه در ایران به ندرت مورد توجه قرار گرفته است و اگرچه در حوزه گردشگری مورد مطالعه قرار گرفته اما به صورت تخصصی حوزه گردشگری اسبسواری مغفول مانده است. مهمترین دستاورد این پژوهش ارائه تصویری دقیق از عوامل موثر بر جذب گردشگر اسبسواری به استان گلستان است که میتواند در طراحی راهبردهایی برای بهبود این بخش در سطح نهادهای خصوصی و دولتی مورد استفاده قرار گیرد. | ||
کلیدواژهها | ||
"گردشگری ورزشی"؛ "اسبسواری"؛ "عوامل کشش و رانش"؛ "گنبد کاووس" | ||
عنوان مقاله [English] | ||
Developing Measurement Model for Pull and Push Factors in Equestrian Tourism (The Case of Gonbad Kavous city) | ||
نویسندگان [English] | ||
Mohammad Ghaffari1؛ maysam shafiee roodposhti2؛ Mojtaba Cheshmi3؛ Niloofar Falahi3 | ||
1Faculty of Farabi Campus Management Department of Tehran University | ||
2Faculty of Farabi Campus Management Department of Tehran University | ||
3Faculty of Management and Accounting, College of Farabi, University of Tehran | ||
چکیده [English] | ||
Context and Purpose: The prime purpose of this study is to develop a model for measuring traction and thrust factors in equestrian tourism in Gonbad Kavous City. The research is applied in terms of purpose and descriptive survey in terms of data collection methods. Design/methodology/approach: The statistical population of this study includes those sports tourists who traveled to Gonbad county in the spring and autumn of 1400. According to Cochran's formula, the sample size is 168 people. In this study, two methods of library and field, including a researcher-made questionnaire have been used. Its reliability and validity were confirmed using Cronbach's alpha value and confirmatory factor analysis technique. Findings: The results of structural equations showed that the path coefficient and statistics obtained for the thrust and traction variables had a positive and significant effect on equestrian tourism, and the research hypotheses including pull factors: the safety, weather, services, festivals, hospitality, infrastructure, legal protection, attractions, facilities, competitions, medical services for the horse, educational tours, equipment, financial services, and the architecture of the horse-riding-club complex, and push factors: escaping from pollution, calmness, meeting new people, enjoying attractions, exploring, sharing experiences, excitement, exercise, participating in the race, horse breeding, religious position, familiarity with the sport were confirmed. Conclusion: Based on the research findings, it is recommended that stakeholders and tourism authorities in Golestan Province improve public reception of equestrian tourism in the province by increasing and improving health and accommodation facilities, designing attractive events, increasing awareness-raising advertising, and creating better transportation infrastructure. Originality/value: This research focuses on examining the pull and push factors that attract tourists to participate in equestrian events, a topic that has rarely been studied in Iran and, although it has been studied in the field of tourism, equestrian tourism has been overlooked. The most important achievement of this research is to provide an accurate picture of the factors influencing the attraction of equestrian tourists to Golestan Province, which can be used in designing strategies to improve this sector, both at the private and government levels. | ||
کلیدواژهها [English] | ||
"Sports tourism", "horseback riding", "traction factors" | ||
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