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شناسایی پیشرانهای نوآوری مدل کسب و کار در شرکتهای اجتماعی | ||
| پژوهشنامه مدیریت اجرایی | ||
| دوره 15، شماره 30، بهمن 1402، صفحه 99-124 اصل مقاله (843.26 K) | ||
| نوع مقاله: مدیریت کارآفرینی( مدیریت کسب‌وکار، فرایندهای کسب‌وکار، سیاست‌های کارآفرینانه، کارآفرینی سازمانی، اکوسیستم کارآفرینی، فضای کسب‌وکار، مدل‌های کسب‌وکار، چرخه حیات کسب و کارها، . . . ) | ||
| شناسه دیجیتال (DOI): 10.22080/jem.2024.22693.3671 | ||
| نویسندگان | ||
| شهاب دادگرنژاد* 1؛ جهانگیر یداللهی فارسی2 | ||
| 1دانشگاه تهران | ||
| 2عضو هیئت علمی ورئیس دانشکده کارآفرینی دانشگاه تهران | ||
| تاریخ دریافت: 06 آذر 1400، تاریخ بازنگری: 20 دی 1400، تاریخ پذیرش: 06 فروردین 1403 | ||
| چکیده | ||
| نوآوری یک منبع کلیدی برای کسب مزیت رقابتی است و کسب‌وکار‌های اجتماعی نیز از ای امر مستثنی نیستند و موفقیت آنها در گرو ارائه نوآوری‌های جدید است. تحقیقات در زمینه کسب‌وکار‌های اجتماعی طی دو دهه گذشته از شتاب بیشتری برخوردار شده است. تحقیقات قبلی بیشتر بر چگونگی‌ایجاد و جذب ارزش توسط ک کسب‌وکار‌های اجتماعی متمرکز بوده است. نوآوری در مدل کسب‌وکار به یکی از روندهای مهم در تحقیقات کسب‌وکارها تبدیل شده است اما تحقیقات کمی در زمینه نوآوری در مدل کسب‌وکار‌های اجتماعی انجام شده است بنابراین پژوهش حاضر با هدف بررسی پیشرانه‌‌های نوآوری مدل کسب‌وکار در شرکتهای اجتماعی انجام شده است. برای این منظور از روش تحقیق کیفی پدیدارشناسی به عنوان روش پژوهش استفاده شد و 12 شرکت اجتماعی به روش نمونه گیری هدفمند انتخاب شدند و با ابزار مصاحیه نیمه ساختار یافته اطلاعات جمع‌آوری شد. تحلیل داده های جمع آوری شده بیانگر آن است که پیشرانه‌‌های نوآوری مدل کسب‌وکار در شرکتهای اجتماعی شامل دو دسته عوامل است. عوامل محیطی که عبارتند از مولفه های فضای کسب و کار، پویایی محیط، توسعه فناوری اطلاعات و ارتباطات، جامعه هدف، نیروهای محیطی کلان و شرکای کلیدی و عوامل داخل که شامل مولفه های پایداری کسب‌وکار ، مسئولیت اجتماعی شرکت، منابع کلیدی، فعالیت های کلیدی، ارتباط با مشتری و جریان درآمدی است. یافته های این تحقیق نشان می دهد پیشرانه های نوآوری در مدل کسب‌وکار ابعاد و زوایای مختلفی دارند که از منظر پژوهشگران، سیاستگذاران و هم چنین شرکتهای اجتماعی می تواند مورد بهره برداری قرار گیرد. | ||
| کلیدواژه‌ها | ||
| پیشرانهای نوآوری؛ شرکتهای اجتماعی؛ مدل کسب وکار؛ پدیدارشناسی؛ پیشران های نوآوری مدل کسب و کار | ||
| موضوعات | ||
| مدیریت کارآفرینی | ||
| عنوان مقاله [English] | ||
| Drivers of business model innovation in social enterprises | ||
| نویسندگان [English] | ||
| , Shahab dadgarnejad1؛ Jahangir Yadollahi Farsi2 | ||
| 1University of Tehran, | ||
| 2Faculty member and Dean of the Faculty of Entrepreneurship, University of Tehran | ||
| چکیده [English] | ||
| Innovation is a key source of competitive advantage in social enterprises and their success depends on pursuing new innovations. Research in social business has accelerated in the past two decades but Previous research has focused more on how social businesses create and absorb value. Business model innovation has become one of the most important trends in business research but little research has been done on innovation in the social business model. Therefore, the present study was conducted to investigate the drivers of business model innovation in social enterprises. The phenomenological qualitative research method was used as the research method and 12 social companies were selected by purposive sampling. Data were collected using semi-structured interviews. Analysis of the collected data indicates that the drivers of business model innovation in social companies include two categories of factors. Environmental factors that including business environment, environmental dynamics, ICT development, target community, macro-environmental forces and key stakeholders. And internal factors that include business sustainability, corporate social responsibility, key resources, key activities, customer relations, and revenue. The findings of this study show that the drivers of innovation in the business model have different dimensions and applications which can be exploited from the perspective of researchers, policy makers as well as social companies. | ||
| کلیدواژه‌ها [English] | ||
| Innovation drivers, social enterprises, business model, phenomenology, business model innovation drivers | ||
| مراجع | ||
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