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قابلیت شبکه سازی کارآفرینانه و عملکرد استارت آپ های شهر اصفهان | ||
| پژوهشنامه مدیریت اجرایی | ||
| دوره 16، شماره 31، شهریور 1403، صفحه 37-60 اصل مقاله (570 K) | ||
| نوع مقاله: مدیریت استراتژیک (برنامه‌ها، تحلیل‌های استراتژیکی تولید، استراتژی‌های بازاریابی و مدیریت بازار، کسبوکار، سرمایه گذاری، منابع انسانی، مالی، رقابت، . . . ) | ||
| شناسه دیجیتال (DOI): 10.22080/jem.2024.24368.3812 | ||
| نویسندگان | ||
| فرشید مقصودی گنجه1؛ علی صنایعی* 2؛ اکبر عالم تبریز3 | ||
| 1دانشجوی دکتری، گروه مدیریت بازرگانی، واحد قشم، دانشگاه آزاد اسلامی، قشم، ایران | ||
| 2استاد، گروه مدیریت، دانشکدهء علوم اداری و اقتصاد، دانشگاه اصفهان، اصفهان، ایران | ||
| 3استاد، گروه مدیریت صنعتی، دانشکدهء مدیریت و حسابداری، دانشگاه شهید بهشتی، تهران، ایران | ||
| تاریخ دریافت: 09 دی 1401، تاریخ بازنگری: 20 خرداد 1402، تاریخ پذیرش: 03 اسفند 1402 | ||
| چکیده | ||
| علیرغم نقش کلیدی استارت آپ‌ها در توسعه اقتصادی و ایجاد اشتغال، یکی از بزرگ‌ترین مشکلات این کسب و کارهای نوپا، نرخ افسانه‌ای شکست آن‌ها می‌باشد. از دلایل اصلی عدم موفقیت این کسب و کارها، محدودیت‌های بازاریابی در شکل کمبود منایع مالی، زمان، دانش بازار و خبرگی بازاریابی می‌باشد. هم‌چنین این شرکت‌ها، فاقد برنامه‌های استراتژیک هستند و مدیریت آن‌ها مبتنی بر تجربه شخصی و بر اساس شهود کسب و کاری است. شبکه‌سازی کارآفرینانه از جمله راه‌کارهایی است که جهت رفع این محدودیت‌ها پیشنهاد شده است، چرا که شبکه‌سازی را عامل بازسازی معماری تجارت جهانی می‌دانند. پژوهش حاضر با هدف تبیین نقش قابلیت شبکه‌سازی کارآفرینانه بر عملکرد بازاریابی استارت آپ‌ها با در نظر گرفتن نقش جهت‌گیری کارآفرینانه و دانش‌بازار انجام شد. جامعه آماری، استارت آپ‌ها و کسب و کارهای نوپا در اصفهان به تعداد 550 شرکت بود. حجم نمونه با استفاده از جدول کرجسی و مورگان 225 شرکت محاسبه شد که به روش نمونه‌گیری تصادفی ساده انتخاب شدند. برای گردآوری داده‌های پژوهش از ابزار پرسشنامه استاندارد استفاده شد. روایی پرسشنامه توسط خبرگان و پایایی با استفاده از ضریب آلفای کرونباخ مورد تایید قرار گرفت. تجزیه و تحلیل داده‌ها با استفاده از مدلسازی معادلات ساختاری با رویکرد حداقل مربعات جزئی و نرم افزار اسمارت پی‌ال‌اس برازش و روابط بین متغیر ها آزمون گردید. مطابق نتایج پژوهش، قابلیت شبکه‌سازی کارآفرینانه نقش مهمی در بهبود عملکرد بازاریابی کسب و کارهای نوپا دارد؛ بنابراین، مدیرانی که می‌خواهند عملکرد بازاریابی خود را افزایش دهند، باید سریع‌تر از رقبا اتحادهای راهبردی را شناسایی کنند و شکل دهند. | ||
| کلیدواژه‌ها | ||
| قابلیت شبکه‌سازی کارآفرینانه؛ عملکرد؛ جهت‌گیری کارآفرینانه؛ دانش بازار | ||
| موضوعات | ||
| مدیریت استراتژیک | ||
| عنوان مقاله [English] | ||
| Entrepreneurial networking capability and performance of startups in Isfahan city | ||
| نویسندگان [English] | ||
| Farshid Maghsodi Ganjeh1؛ Ali Sanayei2؛ Akbar Alem-Tabriz3 | ||
| 1Department of Business Management. Qeshm branch. Islamic Azad University. Qeshm.Iran | ||
| 2Professor, Department of Management, Faculty of Administrative Sciences and Economics, University of Isfahan, Isfahan, Iran | ||
| 3Professor, Department of Industrial Management, Faculty of Management and Accounting, Shahid Beheshti University, Tehran, Iran | ||
| چکیده [English] | ||
| Despite the key role of start-ups in economic development and job creation, one of the biggest problems of these start-up businesses is their legendary failure rate. One of the main reasons for the failure of these businesses is marketing limitations in the form of lack of financial resources, time, market knowledge and marketing expertise. Also, these companies lack strategic plans and their management is based on personal experience and business intuition. Entrepreneurial networking is one of the solutions that have been proposed to solve these limitations, because networking is considered to be the factor of restructuring the world trade architecture. The current research was conducted with the aim of explaining the role of entrepreneurial networking ability on the marketing performance of start-ups, taking into account the role of entrepreneurial orientation and market knowledge. The statistical population was 550 start-ups and fledgling businesses in Isfahan. The sample size was calculated using the Krejci and Morgan table of 225 companies that were selected by simple random sampling. A standard questionnaire was used to collect research data. Validity of the questionnaire was confirmed by experts and reliability using Cronbach's alpha coefficient. Data analysis was done using structural equation modeling with partial least squares approach and SmartPLS software to test fit and relationships between variables. According to the research results, entrepreneurial networking ability plays an important role in improving the marketing performance of start-up businesses; Therefore, managers who want to increase their marketing performance must identify and form strategic alliances faster than competitors. | ||
| کلیدواژه‌ها [English] | ||
| Entrepreneurial Networking Ability, Performance, Entrepreneurial Orientation, Market Knowledge | ||
| مراجع | ||
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آمار تعداد مشاهده مقاله: 132 تعداد دریافت فایل اصل مقاله: 155 |
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