سامانه مدیریت نشریات علمی دانشگاه مازندران


1.	Modeling the Factors Influencing Store Price Image in Iran by Interpretive Structural Modeling Method
	صفحه 1-12
	Mohsen Nazari؛ Hossein Dastar؛ Sara Ramezani
	مشاهده مقاله اصل مقاله 836.88 K

2.	Examining the Effectiveness of Public Service Advertisement through Hormonal Marketing Approach
	صفحه 13-20
	Meysam Shirkhodaie؛ Fereshteh Khalili Palandi
	مشاهده مقاله اصل مقاله 720.46 K

3.	Explaining the Role of Consumer Attitudes and Willingness toward Consumer Generated Advertising in Consumer Behavior; Case Study of Kalleh Consumers
	صفحه 21-30
	Mahmood Yahyazadehfar؛ Sahar Kamareh؛ Neda Tahmasebi Roshan
	مشاهده مقاله اصل مقاله 1.24 M

4.	Factors affecting customer loyalty with the mediating role of emotional satisfaction and brand trust; Case study: Pasargad Insurance customers in Ilam Province
	صفحه 31-44
	Hassan Rashidi؛ Meysam Agheli؛ Sadegh Tousizadeh؛ Rahim Mokhavarpour Zarinabad
	مشاهده مقاله اصل مقاله 1.01 M

5.	Market orientation in higher education: positioning marketing in Iranian higher education
	صفحه 45-54
	Mostafa Azizi
	مشاهده مقاله اصل مقاله 811.83 K

6.	Survey of Loyalty, Satisfaction and Commitment to create Value for Customers through Relationship Marketing Approach: A Case Study
	صفحه 55-65
	Ahmad Yazdanpanah؛ Amir Ehsani
	مشاهده مقاله اصل مقاله 1.18 M

سامانه مدیریت نشریات علمی. قدرت گرفته از سیناوب

Modeling the Factors Influencing Store Price Image in Iran by Interpretive Structural Modeling Method