1.

Examining the Effect of Industry Competitive Intensity: The Mediating Role of Marketing Capabilities and Market-Focused Learning

صفحه 1-11
Meysam Shirkhodaie؛ Mohsen Alizadehsani؛ Sepideh Masomi Aghbolagh

2.

Prioritize target markets using a combined method of Analytical Hierarchy Process/Monte Carlo simulation and Fuzzy AHP

صفحه 12-23
Hassanali Aghajani

3.

The Impact of Price Segmentation based on Customer Characteristics, Product Bundle or Product Features on Price Fairness Perceptions

صفحه 24-35
Mohsen Nazari؛ Seyed Parham Sheikholeslami

4.

Knowledge-Oriented Leadership and Sales Performance: The Mediating Effects of Market Orientation, Innovative Organizational Culture, and Innovation Implementation

صفحه 36-48
Morteza Movaghar؛ Mahyar Barari؛ Mohammad Safari

5.

Trade potentials of Iran and CIS

صفحه 49-62
Saeed Rasekhi؛ Roya Saedi؛ Nafiseh Yademellat؛ Seyed Abbas Hoseini

6.

An Analysis of Personal Branding Tactics Strategies in Athletes' Professional Success

صفحه 63-73
Seyed Mohammad Mousavi-Jad؛ Reza Shafei؛ Elham Emami

7.

The Impact of Reliable Leadership and Job crafting on Customer Orientation and Service Recovery Performance; Case Study of Sepah Bank of Khuzestan

صفحه 74-84
Sayyed Mahmoud Mirahmadi؛ Sadegh Tousizadeh؛ Hassan Rashidi

8.

The Role of Viral Marketing on Behavioral Intentions in Durable and nondurable Goods: Is brand equity as a mediator?

صفحه 85-99
Elham Fazeli Veisari؛ Mohammad Javad Taghipourian؛ Reza Tavoli

9.

Investigating the Impact of International Entrepreneurial Orientation on the International Performance of Small and Medium Enterprises

صفحه 100-113
Shahrokh Beigi؛ Yaghoub Rashnavadi؛ Mohammad Safari؛ Mohammad Reza Rokhideh؛ Nasim Mostafeizi

10.

Identifying and Classify Success and Failure Factors in International Business Negotiations with Iranian Merchants

صفحه 114-126
Zahra Teymouri؛ Mohsen Alizadehsani؛ Mohammad Reza Tabibi؛ Arman Kolahan


سامانه مدیریت نشریات علمی. قدرت گرفته از سیناوب