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مطالعه نقش قابلیت های اعتمادساز در پویاسازی کسب وکار شرکت های مشاوره مدیریت | ||
پژوهشنامه مدیریت اجرایی | ||
مقاله 2، دوره 7، شماره 14، اسفند 1394، صفحه 33-51 اصل مقاله (589.39 K) | ||
نوع مقاله: مدیریت استراتژیک (برنامهها، تحلیلهای استراتژیکی تولید، استراتژیهای بازاریابی و مدیریت بازار، کسبوکار، سرمایه گذاری، منابع انسانی، مالی، رقابت، . . . ) | ||
نویسندگان | ||
نادر سیدکلالی* ؛ علی حیدری | ||
دانشکده مدیریت دانشگاه تهران | ||
تاریخ دریافت: 25 دی 1394، تاریخ بازنگری: 17 اسفند 1394، تاریخ پذیرش: 25 اسفند 1394 | ||
چکیده | ||
امروزه برقراری روابط میان سازمانی مؤثر یکی از اصلی ترین منابع مزیت رقابتی شرکتی محسوب می شود. این روابط می تواند میان سازمانها با تأمین کنندگان، مشتریان یا سایر ذینفعان ایجاد شود. اعتماد میان سازمانی از جمله کلیدی ترین عواملی است که می تواند این روابط را تحکیم بخشد. در پژوهش حاضر، نقش قابلیتهای اعتمادساز شرکتهای مشاوره مدیریت در تعدیل رابطه میان قابلیتهای پویا و قابلیتهای عملیاتی شرکتی بررسی شده است. این پژوهش از نوع تحقیقات کاربردی و از نظر روش توصیفی-همبستگی می باشد. جامعه آماری پژوهش شامل 340 شرکت عضو انجمن مشاوران مدیریت ایران بود. به منظور گردآوری اطلاعات، پرسشنامه ای مشتمل بر 23 سئوال میان مدیران عامل این شرکتها توزیع شد. نهایتاً تعداد 97 پرسشنامه تکمیل و گردآوری گردید. جهت تجزیه و تحلیل داده ها از مدلسازی معادلات ساختاری واریانس محور و نرم افزار اسمارت پی ال اس 3 استفاده شد. نتایج پژوهش نشان داد که قابلیتهای عملیاتی در شرکتهای مشاوره ای قویتر هستند که قابلیتهای پویای قویتری داشته باشند. به بیان دیگر، قابلیتهای پویای سازمانی بر قابلیتهای عملیاتی سازمانی اثر مثبت معنی داری دارند. به علاوه یافته های تحقیق حاضر نشان داد که قابلیتهای اعتمادساز، رابطه میان قابلیتهای پویا و عملیاتی را تعدیل می کنند. | ||
کلیدواژهها | ||
قابلیت های اعتمادساز؛ قابلیت های پویا؛ قابلیت های عملیاتی؛ هزینه های مبادله؛ تسهیم دانش و اطلاعات | ||
موضوعات | ||
مدیریت استراتژیک | ||
عنوان مقاله [English] | ||
Studying the Role of Trust-building Capabilities in Making the Business of Management Consulting Firms Dynamic | ||
چکیده [English] | ||
Nowadays, building effective inter-organizational relationships is an important source of competitive advantage. These relationships can be created between organizations and their suppliers, customers or other stakeholders. Organizations can benefit significantly from strong relationships. There are some factors which have positive effect on creation of these bonds. Inter-organizational trust is one of the key factors which can strengthen inter-organizational relationships. In the present research, we used a capability-based approach and studied the role of trust-building capabilities of management consulting firms of Iran in moderating the relationship between organizational dynamic capabilities and operational capabilities. The statistical population consisted of 340 management consulting firms of Iran which all of them were members of Iran Management Consultants Association. To gather data, a 23 item questionnaire was distributed among the CEOs of these firms. Finally 97 questionnaires were collected. To analyze data, variance-based structural equation modeling was distinguished to be suitable. SmartPLS3 was the software which was used in this regard. The results of our study show that operational capabilities are stronger in firms which have stronger dynamic capabilities. In other words, organizational dynamic capabilities have a significant positive effect on operational capabilities. Moreover, it is found that organizational trust-building capabilities moderate the relationship between organizational dynamic capabilities and operational capabilities. | ||
کلیدواژهها [English] | ||
Trust-building Capabilities, Dynamic Capabilities, Operational Capabilities, Transaction Costs, Knowledge & Information Sharing | ||
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