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تبیین نقش میانجی نوآوری در رابطه مدیریت دانش و مزیت رقابتی شرکتهای کوچک و متوسط با رویکرد شبکه عصبی و مدلسازی معادلات ساختاری | ||
| پژوهشنامه مدیریت اجرایی | ||
| دوره 12، شماره 24، دی 1399، صفحه 43-69 اصل مقاله (1.06 M) | ||
| نوع مقاله: مدیریت تولید و عملیات (برنامه‌ریزی تولید، چابکی، پایداری، ناب، سبز، برون‌سپاری، زنجیره تأمین، زنجیره ارزش، کیفیت، بهره وری، صنعت چهار و ابعاد آن، . . .) | ||
| شناسه دیجیتال (DOI): 10.22080/jem.2021.17623.3046 | ||
| نویسندگان | ||
| احمد رمضانپور نصیرمحله1؛ مهدی همایون فر* 2 | ||
| 1دانشجوی کارشناسی ارشدف مدیریت اجرایی، دانشکده مدیریت و حسابداری، واحد رشت، دانشگاه آزاد اسلامی، رشت، ایران | ||
| 2استادیار مدیریت صنعتی، دانشکده مدیریت و حسابداری، واحد رشت، دانشگاه آزاد اسلامی، رشت، ایران | ||
| تاریخ دریافت: 04 بهمن 1398، تاریخ بازنگری: 27 شهریور 1399، تاریخ پذیرش: 22 مهر 1399 | ||
| چکیده | ||
| با وجود اینکه 85 درصد از کل موسسات تجاری در ایران را شرکتهای کوچک و متوسط تشکیل میدهند، بسیاری از مطالعات حوزه مدیریت دانش بر روی شرکتهای بزرگ متمرکز میباشند. در این راستا، مطالعه حاضر به بررسی رابطه مدیریت دانش، نوآوری (فناوری و بازاریابی) و مزیت رقابتی در شرکتهای کوچک و متوسط پرداخته است. جامعه آماری پژوهش را شرکتهای کوچک و متوسط شهرکهای صنعتی رشت تشکیل میدهند که از میان آنها 124 شرکت با استفاده از نمونهگیری تصادفی انتخاب شدند. در ادامه، دادههای جمعآوری شده توسط پرسشنامههای توزیع شده با استفاده از رویکرد مدلسازی معادلات ساختاری و شبکه عصبی مصنوعی مورد تجزیه و تحلیل قرار گرفتند. یافتههای پژوهش از طریق تجزیه و تحلیل حداقل مربعات جزئی (PLS) نشان میدهد که مدیریت دانش دارای رابطه مثبت با نوآوری فناوری، نوآوری بازاریابی و مزیت رقابتی است و بواسطه نوآوری فناوری، بیشترین رابطه را با مزیت رقابتی دارد، بنابراین، نوآوری فناوری واسطه قوی میان مدیریت دانش و مزیت رقابتی است. از سوی دیگر، نتایج رویکرد شبکه عصبی (NN) نیز نشاندهنده آن است که نوآوری فناوری، مهمترین پیشبینی کننده مزیت رقابتی است که این نتیجه با حداقل مربعات جزئی همسو میباشد. | ||
| کلیدواژه‌ها | ||
| مدیریت دانش؛ نوآوری فناوری؛ نوآوری بازاریابی؛ مزیت رقابتی؛ شرکتهای کوچک و متوسط | ||
| عنوان مقاله [English] | ||
| Explaining the Mediating Role of Innovation in Relationship Between Knowledge Management and Competitive Advantage of SMEs Using Neural Network and Structural Equation Modeling Approach | ||
| نویسندگان [English] | ||
| Ahmad Ramezanpour Nasirmahalleh1؛ Mahdi Homayounfar2 | ||
| 1MA student in Executive Management, Faculty of Management and Accounting, Rasht Branch, Islamic Azad University, Rasht, Iran | ||
| 2Assistant Professor in Industrial Management, Faculty of Management and Accounting, Rasht Branch, Islamic Azad University, Rasht, Iran | ||
| چکیده [English] | ||
| Although small and medium-size enterprises (SMEs) constitute more than 85 percent of total business enterprises in Iran, most of the knowledge management studies concentrated on large enterprises. In this way, this study investigated the relationship between knowledge management, innovation (technology and marketing), and competitive advantage in SMEs. The statistical population of the study consists of SMEs in Rasht industrial parks which 124 out of them were selected based on the random sampling method. The collected data by a designed questionnaire were analyzed using structural equation modeling (SEM) and artificial neural network techniques. The results of data analysis based on Partial Least Square (PLS) indicate that knowledge management has positive and significant relationships with technological innovation and marketing innovation. In addition, knowledge management has a positive and significant relationship with a competitive advantage and its strongest relationship with competitive advantage mediated by technological innovation, So, technology innovation is a strong mediator between knowledge management and competitive advantage. On the other hand, the results of the neural network approach show that technology development is the most important predictor of a competitive advantage which this finding is consistent with the output of PLS analysis. Some suggestions also are provided for further researches and application in a statistical population. | ||
| کلیدواژه‌ها [English] | ||
| Knowledge Management, Technology innovation, Marketing innovation, Competitive advantage, SMEs | ||
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| مراجع | ||
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