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منطق تصمیم گیری مدیران ارشد صنعت هتلداری در نوسانات اقتصادی با تمرکز بر رویکردهای تصمیمگیری کارآفرینانه | ||
برنامه ریزی و توسعه گردشگری | ||
دوره 10، شماره 36، خرداد 1400، صفحه 148-169 اصل مقاله (1.22 M) | ||
نوع مقاله: علمی-پژوهشی | ||
شناسه دیجیتال (DOI): 10.22080/jtpd.2021.20481.3433 | ||
نویسندگان | ||
سیدسعید میرواحدی* 1؛ رئوف زندی2؛ اسماعیل قادری3 | ||
1استادیار گروه کارآفرینی، دانشکده مدیریت و حسابداری، دانشگاه علامه طباطبایی | ||
2دانش آموخته کارشناسی ارشد کارآفرینی | ||
3دانشگاه علامه طباطبائی | ||
تاریخ دریافت: 22 آذر 1399، تاریخ بازنگری: 30 فروردین 1400، تاریخ پذیرش: 31 خرداد 1400 | ||
چکیده | ||
این پژوهش در صدد بررسی منطق تصمیمگیری مدیران صنعت هتلداری ایران در زمان نوسانات اقتصادی بر اساس رویکردهای تصمیم-گیری در کارآفرینی است که از آن به امکانگرایی و هدفگرایی تعبیر میشود. این تحقیق به دلیل ماهیت آن کیفی است و از روش نگاشت علّی برای تحلیل دادهها استفاده شده است. مشارکتکنندگان تحقیق مدیران ارشد هتلهای 4 و 5 ستاره تهران هستند. روش نمونه گیری به صورت گلوله برفی بوده است. یافتهها نشان میدهد که رویکرد امکانگرایی در شرایط نوسان و عدم قطعیت رویکرد حاکم در تصمیمگیری است و مدیران در 86% موقعیتهای تصمیمگیری از مؤلفههای رویکرد امکانگرایی و 14% از مؤلفههای هدفگرایی استفاده میکنند. نتایج گویای این است که مدیران هتلها در شرایط عدم قطعیت و نوسانات اقتصادی از رویکرد هدفگرایی به رویکرد امکانگرایی تغییر رویکرد میدهند. | ||
کلیدواژهها | ||
نوسانات اقتصادی؛ هتلداری؛ تصمیمگیری کارآفرینانه؛ امکانگرایی؛ هدفگرایی | ||
عنوان مقاله [English] | ||
Decision-making logic of hotel senior managers in economic fluctuations based on entrepreneurial approaches | ||
نویسندگان [English] | ||
Saeed Mirvahedi1؛ Rauf Zandi2؛ Esmaeil Ghaderi3 | ||
1Assistant Professor of Entrepreneurship and Marketing School of Management and Accounting Allameh Tabataba'i University | ||
2Ms in Entrepreneurship | ||
3Allameh tabataba'i university | ||
چکیده [English] | ||
The purpose of this study is to find out the decision-making logic of Iranian hotel managers in economic fluctuations based on effectuation and causation approaches. Both effectuation and causation approaches are applied in entrepreneurial decision-making process, but effectuation is used more to describe entrepreneurs' behavior in uncertainty or other situations such as economic fluctuation. This research is qualitative and causal mapping is used to analyze data. Participants of the study are 4 and 5 stars hotel managers/founders. Data is gathered through in-depth semi-structured interviews. The findings show that the effectuation approach is dominant under uncertainty and economic fluctuations. Managers in 86% of decision making situations apply effectuation logic while 14% other apply causation. Further findings demonstrate that there is a shift from causation to effectuation when situation moves to more uncertainty. | ||
کلیدواژهها [English] | ||
Economic fluctuations, Hotel industry, Entrepreneurial decision-making, Effectuation, Causation | ||
مراجع | ||
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