نقش پراکندگی قابلیت‌های بازاریابی بین‌المللی بر برنامه های استراتژی بازاریابی و عملکرد کسب و کار با نقش تعدیلگر پویایی بازار و هماهنگی و همسویی بازاریابی بین‌المللی

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