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ارائه مدل مفهومی کسب و کارهای تجارت الکترونیکی در گردشگری مبتنی بر رویکرد فراترکیب | ||
| برنامه ریزی و توسعه گردشگری | ||
| مقاله 5، دوره 12، شماره 45، مرداد 1402، صفحه 109-130 اصل مقاله (539.71 K) | ||
| نوع مقاله: علمی-پژوهشی | ||
| شناسه دیجیتال (DOI): 10.22080/jtpd.2023.23409.3685 | ||
| نویسندگان | ||
| سینا احمدپورکاسگری1؛ حسنعلی آقاجانی* 2؛ سامره شجاعی3؛ مجید اشرفی4 | ||
| 1,گروه کارآفرینی،واحد علی اباد کتول،دانشگاه ازاد اسلامی،علی اباد کتول،ایران. | ||
| 2گروه مدیریت صنعتی، دانشکده مدیریت ، دانشگاه مازندران,مازندران, ایران. | ||
| 3گروه مدیریت، واحد علی اباد کتول،دانشگاه ازاد اسلامی،علی اباد کتول، ایران. | ||
| 4گروه حسابداری، واحد علی اباد کتول،دانشگاه ازاد اسلامی،علی اباد کتول، ایران. | ||
| تاریخ دریافت: 27 فروردین 1401، تاریخ بازنگری: 03 تیر 1402، تاریخ پذیرش: 12 مرداد 1402 | ||
| چکیده | ||
| زمینه و هدف: کسبوکار تجارت الکترونیکی به عنوان استراتژی مهم شرکت‌های قرن بیست و یک در حوزۀ گردشگری می‌باشد که علاوه بر ایجاد روابط قوی با مشتریان فعلی، به دنبال جذب هرچه بیشتر مشتریان در محیط پویا و پیچیدۀ امروز بازار است. هدف از این مطالعه ارائه مدل مفهومی کسبوکارهای تجارت الکترونیک در حوزۀ گردشگری است. شاخص‌های این مطالعه با استفاده از روش فراترکیب مشخص شدند. روش‌شناسی: از روش فراترکیب به منظور جمعآوری داده‌های مورد نیاز بهره گرفته شدو جامعۀ مورد مطالعه پایگاه‌های دادۀ الکترونیکی بوده است. جامعۀ نمونه تحقیق در پژوهش حاضر منابع علمی از سال 2000 تا 2020 می‌باشند. مقدار شاخص کاپا برابر با 712/ 0 است و مقالات استخراج شده و مورد تحلیل قرار گرفته از طریق روش فراترکیب از سطح پایایی قابل ملاحظه و خوبی برخوردار هستند برای انجام روش فراترکیب از روش هفت مرحلهای سندلوسکی و باروسو استفاده شده است. یافته‌ها: در این مطالعه تعداد شش معیار ارتباط با مشتری، شبکه (سخت افزار)، شبکه (نرم افزار)، کارایی کسبوکار، محتوا (رفتار کارکنان) و ساختار تجاری مشخص شدهاند و در این میان تعداد 29 معیار به عنوان معیار فرعی معرفی گردیدند. نتیجه گیری و پیشنهادات : به مدیران و کاربران دنیای واقعی توصیه شده است که به منظور توسعه کسبوکارهای تجارت الکترونیک در حوزۀ گردشگری باید به 6 مقولۀ اصلی ارتباط با مشتری، شبکۀ سخت افزار، شبکۀ نرم افزار ،عملکرد کسبوکار، رفتار کارمندان، الگوی تجاری و متغیر ها فرعی مرتبط با آنها باید توجه کنند. نوآوری و اصالت: مؤلفه‌های جدید استخراجشده کسبوکارهای تجارت الکترونیک گردشگری در منطقه شمال کشور و مقولهبندی کدها برای تحلیل و تفسیر نهایی به روش فرا ترکیب و ارائۀ مدل مفهومی از نوآوریهای تحقیق می‌باشند. | ||
| کلیدواژه‌ها | ||
| "تجارت الکترونیک"؛ "کسب و کارالکترونیک"؛ "خدمات گردشگری"؛ " فراترکیب" | ||
| عنوان مقاله [English] | ||
| Conceptual Model of E-commerce Businesses in Tourism Based on Meta-Synthesis Method | ||
| نویسندگان [English] | ||
| Sina Ahmadpour kasegarie1؛ Hassanali Aghajani2؛ samereh shojaei3؛ majid ashrafi4 | ||
| 1Department of Entrepreneurship, Aliabad Katoul Branch, Islamic Azad University, Ali Abad Katoul, Iran. | ||
| 2Department of Industrial Management, Faculty of Management, University of Mazandaran, Babolsar, Iran. | ||
| 3Department of Management, Ali Abad Katoul Branch, Islamic Azad University, Ali Abad Katoul, Iran. | ||
| 4Department of Accounting, Aliabad Katoul Branch, Islamic Azad University, Aliabad Katoul, Iran. | ||
| چکیده [English] | ||
| Context and Purpose: E-business has branched off the important work models of the twenty-first century that, in addition to building strong relationships with current customers, seek to attract more and more customers in today's dynamic and complex market environment. The purpose of this study is to provide a conceptual framework for e-commerce businesses in the field of tourism. The indicators of this study are combined using the meta-synthesis method. Design/methodology/approach: The meta-synthesis method was used to collect the required data. The study population was electronic databases. The research sample population in the present research included scientific sources from 2000 to 2020. The value of the Kappa index was equal to 0.712 and the articles extracted and analyzed through the hyper-combined method had a considerable and good level of reliability. The seven-step method of Sandlowski and Barroso was used to perform the meta-synthesis method. Findings: In this study, six criteria (customer relationship, hardware network, software network, business efficiency, content (employee behavior), and business structure) have been identified, among which 29 sub-criteria were introduced as well. Conclusion: Real-world managers and users have been advised to develop e-commerce businesses in the field of tourism; besides focusing on six main categories including customer relationship, hardware network, software network, business performance, employee behavior, business model, and variables, they should pay attention to related sub-sections. Originality/value: The extracted new components of tourism e-commerce businesses in the northern region of the country and the categorization of codes for the final analysis and interpretation in the meta-combination method and presenting a conceptual model are innovations of this research. | ||
| کلیدواژه‌ها [English] | ||
| "E-commerce", "Electronic Business", "Tourism Services", "Meta- Synthesis Method" | ||
| مراجع | ||
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آمار تعداد مشاهده مقاله: 313 تعداد دریافت فایل اصل مقاله: 183 |
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