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احمدراد, فرید, میرتقیان رودسری, سیّد محمّد. (1402). آسیب ‏شناسی کاربرد تحلیل عاملی اکتشافی در پژوهش ‏های گردشگری و میهمان‏ نوازی. پژوهشنامه مدیریت اجرایی, 1(1), 7-38. doi: 10.22080/tmhr.2023.25991.1000
فرید احمدراد; سیّد محمّد میرتقیان رودسری. "آسیب ‏شناسی کاربرد تحلیل عاملی اکتشافی در پژوهش ‏های گردشگری و میهمان‏ نوازی". پژوهشنامه مدیریت اجرایی, 1, 1, 1402, 7-38. doi: 10.22080/tmhr.2023.25991.1000
احمدراد, فرید, میرتقیان رودسری, سیّد محمّد. (1402). 'آسیب ‏شناسی کاربرد تحلیل عاملی اکتشافی در پژوهش ‏های گردشگری و میهمان‏ نوازی', پژوهشنامه مدیریت اجرایی, 1(1), pp. 7-38. doi: 10.22080/tmhr.2023.25991.1000
احمدراد, فرید, میرتقیان رودسری, سیّد محمّد. آسیب ‏شناسی کاربرد تحلیل عاملی اکتشافی در پژوهش ‏های گردشگری و میهمان‏ نوازی. پژوهشنامه مدیریت اجرایی, 1402; 1(1): 7-38. doi: 10.22080/tmhr.2023.25991.1000

آسیب ‏شناسی کاربرد تحلیل عاملی اکتشافی در پژوهش ‏های گردشگری و میهمان‏ نوازی

پژوهش های بازاریابی گردشگری و میهمان نوازی
مقاله 3، دوره 1، شماره 1، بهمن 1402، صفحه 7-38    اصل مقاله (884.85 K)
نوع مقاله: مقاله پژوهشی
شناسه دیجیتال (DOI): 10.22080/tmhr.2023.25991.1000
نویسندگان
فرید احمدراد1؛ سیّد محمّد میرتقیان رودسری* 2
1کاندیدای دکتری، سنجش و اندازه گیری (روان‌سنجی)، دانشکده روانشناسی و علوم تربیتی، دانشگاه علامه طباطبائی، تهران، ایران.
2کاندیدای دکتری، گردشگری، گروه مدیریت جهانگردی، دانشکده مدیریت و حسابداری، دانشگاه علامه طباطبائی، تهران، ایران.
تاریخ دریافت: 17 شهریور 1402،  تاریخ بازنگری: 12 فروردین 1403،  تاریخ پذیرش: 30 مهر 1402 
چکیده
زمینه و هدف: تحلیل عاملی اکتشافی (EFA)، به یکی از پرکاربردترین روش‌های آماری چندمتغیره در پژوهش های کاربردی در بسیاری از حوزه‌ها از جمله گردشگری و میهمان نوازی تبدیل ‌شده است. هدف مطالعه حاضر، شناسایی دلایل کاربست EFA، خطاهای رایج و به طور کلی آسیب شناسی استفاده از این روش در مطالعات گردشگری و میهمان نوازی می باشد.
روش شناسی: روش پژوهش حاضر بر مبنای هدف، اکتشافی-توصیفی بوده است. حجم نمونه، 66 مقاله منتشر شده از 7 نشریه علمی گردشگری بودند. بررسی مقالات از طریق تحلیل توصیفی (فراوانی و درصد) با استفاده از نرم افزار SPSS26 و Excel انجام پذیرفت.
یافته‌ها: بررسی ها نشان داد، در حدود 4% از پژوهش های منتشر شده در نشریات گردشگری از EFA استفاده می کنند و بیشترین گرایش تخصصی پژوهشگران جغرافیا است. از میان مراحل 5گانه ی انجام EFA، به ترتیب بیشتر به کمتر، مراحل حفظ عامل، استخراج عامل، چرخش عامل، غربالگری و کیفیت داده ها، و تفسیر-نامگذاری، گزارش نشده، نادیده گرفته شده و یا انجام نمی شوند.
نتیجه گیری و پیشنهادات: علیرغم سهولت انجام EFA به دلیل وجود نرم‌افزارهای مختلف، مراحل و مفروضات اساسی EFA، به طور منظم و دقیق در پژوهش های گردشگری و میهمان نوازی گزارش نمی شود یا نادیده گرفته می شود که قطع به یقین می تواند تضمین اعتبار پژوهش های گردشگری را زیر سوال ببرد.
نوآوری و اصالت: ضمن اینکه پژوهش برای اولین بار در حوزه ی پژوهش های گردشگری انجام شده است، بر اساس یافته ها و نتایج، یک جعبه ی ابزار با عنوان "فهرست نظارت" در سه فاز پیش‌تحلیل، تحلیل و پساتحلیل برای اطمینان از انجام و گزارش مراحل EFA برای پژوهشگران و ارزیابان پژوهش ها، طراحی و پیشنهاد گردید.
کلیدواژه‌ها
گردشگری و میهمان نوازی؛ تحلیل عاملی اکتشافی؛ مفروضات؛ خطاهای رایج؛ آسیب شناسی
عنوان مقاله [English]
Pathology of the Application of Exploratory Factor Analysis in Tourism and Hospitality Research
نویسندگان [English]
Farid Ahmadrad1؛ Seyyed Mohammad Mirtaghian Rudsari2
1Ph.D. Candidate in Assessment and Measurement (Psychometric), Department of Psychometrics, Faculty of Psychology and Educational Sciences, Allameh Tabatabae'i University, Tehran, Iran.
2Ph.D. Candidate in Tourism, Department of Tourism Management, Faculty of Management & Accounting, Allameh Tabatabae'i University, Tehran, Iran.
چکیده [English]
Context and Purpose: Exploratory factor analysis (EFA) has become one of the most widely used multivariate statistical methods in applied research in many fields, including tourism and hospitality. The purpose of this study is to identify the assumptions of EFA application, common errors, and in general the pathology of using this method in tourism and hospitality studies.
Design/methodology/approach: Based on the objective, the research method was exploratory-descriptive. The sample size was 66 published articles from 7 tourism scientific publications. A review of articles was done through descriptive analysis (frequency and percentage) using SPSS26 and Excel software.
Findings: The evaluations showed that about 4% of the research published in tourism publications use EFA, and most of the researchers' expertise is geography. Among the 5 steps of performing EFA, in the order of more to less, the stages of factor retention, factor extraction, factor rotation, screening and data quality, and Interpretation-Labeling factors are not reported, ignored, or not performed.
Conclusion: Despite the ease of conducting EFA due to the availability of various software, the basic steps and assumptions of EFA are not regularly and accurately reported or ignored in tourism and hospitality research which can definitely undermine the guarantee of validity of tourism research findings and results.
Originality/value: in addition to the fact that the research was conducted for the first time in the field of tourism research, based on the findings and results, a toolbox titled "Monitoring List" was created in three phases of pre-analysis, analysis, and post-analysis to ensure the completion and reporting of the EFA stages. It was designed and suggested for researchers and evaluators of tourism and hospitality research.
کلیدواژه‌ها [English]
Tourism and Hospitality Research (THR), Exploratory Factor Analysis (EFA), Assumptions, Common Errors, Pathology
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