University of Mazandaran Journals Management System

Number of Journals	31
Number of Issues	519
Number of Articles	5,034
Article View	7,663,317
PDF Download	5,707,661


1.	The Opening Pages and Scientific Identification of the Journal


	View Article PDF 1.15 M

2.	Editor-in-Chief Lecture
	Pages 5-6
	Mostafa Mohammadi
	View Article PDF 466.7 K

3.	Pathology of the Application of Exploratory Factor Analysis in Tourism and Hospitality Research
	Pages 7-38
	Farid Ahmadrad; Seyyed Mohammad Mirtaghian Rudsari
	View Article PDF 884.85 K

4.	Identifying the factors influencing the choice of urban tourism destination in Coastal areas(Case study: Astara city)
	Pages 39-56
	esmaeil Nasiri Hende Khale; mrayam alizadeh; amirhoushang rajabi kalvani; Aliyeh hakim
	View Article PDF 4.97 M

5.	Strategic planning of sustainable rural tourism development Case Study: Neyshabur county
	Pages 57-88
	Zahra Mozaffari; Maryam Ghasemi
	View Article PDF 1.3 M

6.	Knowing the effective factors in the branding of hospitality culture in Iran tourism
	Pages 89-114
	hojat ollah sadeghi; Seyed Skandar seidaiy
	View Article PDF 849.22 K

7.	Identifying the strategies of rural tourism marketing in Kurdistan province
	Pages 115-138
	Davood Jamini
	View Article PDF 853.89 K

8.	Narrating the challenges of developing intelligent tourism destination management, Case study: Mashhad
	Pages 139-160
	nazanin naimabadi; samane sarani; nushin naimabadi
	View Article PDF 615.62 K

9.	The role of urban management in the sustainable development of urban tourism (case study of Jam city)
	Pages 161-180
	Yaser Zendehboudi; Gholamreza Amininejad; Marziyeh Kohansal
	View Article PDF 782.93 K

10.	Investigating the development model of rural tourism and the sustainability of the development of local communities (Case study: Zirrzah Dehistan)
	Pages 181-206
	Khadije Ranjbar
	View Article PDF 1019.92 K

11.	The effectiveness of urban tourism on business sustainability (Case study: Zabol city)
	Pages 207-228
	Mehdi Mobasheri
	View Article PDF 608.17 K

12.	An analysis of the role of Hotel brand equity with an emphasis on growth and prosperity in the tourism industry
	Pages 229-246
	Jafar Bahari; Samira Mohammadi
	View Article PDF 635.96 K

13.	Marketing components affecting the image of the tourist destination, case study: tourists of Soltanieh dome, Zanjan province
	Pages 247-270
	manijeh ahmadi; mehdi cheraghi; roya momahmady
	View Article PDF 818.54 K

14.	Explaining the role of tourism entrepreneurship development in realizing the dimensions of resistance economy (case study: the villages of Glin District, Gilangreb county)
	Pages 271-288
	mashood safari ali akbari; Masoumeh Ahmadvand; hossein koravand
	View Article PDF 735.32 K

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The Opening Pages and Scientific Identification of the Journal

Editor-in-Chief Lecture

Pathology of the Application of Exploratory Factor Analysis in Tourism and Hospitality Research

Identifying the factors influencing the choice of urban tourism destination in Coastal areas(Case study: Astara city)

Strategic planning of sustainable rural tourism development Case Study: Neyshabur county

Knowing the effective factors in the branding of hospitality culture in Iran tourism

Identifying the strategies of rural tourism marketing in Kurdistan province

Narrating the challenges of developing intelligent tourism destination management, Case study: Mashhad

The role of urban management in the sustainable development of urban tourism (case study of Jam city)

Investigating the development model of rural tourism and the sustainability of the development of local communities (Case study: Zirrzah Dehistan)

The effectiveness of urban tourism on business sustainability (Case study: Zabol city)

An analysis of the role of Hotel brand equity with an emphasis on growth and prosperity in the tourism industry

Marketing components affecting the image of the tourist destination, case study: tourists of Soltanieh dome, Zanjan province

Explaining the role of tourism entrepreneurship development in realizing the dimensions of resistance economy (case study: the villages of Glin District, Gilangreb county)