1.

Job Crafting and B2B Salesperson Performance through Meaningful Work: Role-Resource Approach-Avoidance Model

صفحه 1-17
Nasrin Razi؛ Reza Shahi؛ Asghar Moshabiki؛ Fereshteh Khalili Palandi

2.

Scenario Planning and Strategic Innovation: The mediating effects of Strategic Thinking and Strategic Flexibility

صفحه 1-13
Esmaeil Malekakhlagh؛ Mohammad Safari؛ Shahrokh Beigi؛ Mohammad Reza Rokhideh

3.

Brand Scale Development: A Review of Practices

صفحه 1-22
Shahriar Azizi

4.

Impact of Effective Factors on the Industrial Brand Equity

صفحه 14-24
Behnaz Khodayari

5.

The effect of media tourism and sports diplomacy on product brands

صفحه 25-36
Mohammad saeid Kiani؛ Leila Nazari؛ Leila shahbazpour

6.

Evaluate and prioritize the impact of marketing strategies on reducing entrepreneurial risks

صفحه 37-50
Farzad Asayesh؛ Esfandiar Doshmanziari؛ Fatemeh Gharib

7.

The Role of Profitability in Estimating Stock Returns by Following a Model of Belief Updating in Iran''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''s Capital Market

صفحه 51-61
Zahra Kazemi Saraskanrood

8.

Identifying and prioritizing Factors Affecting the Revisit Intention of the Destination Brand in Iran with the Best-Worst Method

صفحه 62-84
Soheil Nejat؛ Hamidreza Fallah Lajimi

9.

Advertising in mobile social networks; providing a conceptual framework on meta-synthesis method

صفحه 85-101
Seyed Rasoul Hoseini؛ Hadi Taghavi؛ Seyed Amin Hoseini Sano؛ Yavar Dashtbani

10.

Antecedents and Consequences of Perceived Coolness in Tourism Destinations

صفحه 102-115
Zohre Haddadian؛ Amir Reza Konjkav Monfared؛ Arian Bakhti


سامانه مدیریت نشریات علمی. قدرت گرفته از سیناوب